Monica Wang Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

North Sydney, New South Wales, Australia

FusionGrove is the new brand name of Riverview B2B.The top 3 challenges most B2B leaders face are competitive threats, lead conversion, and pipeline expansion. You need a game changer to stay ahead in the game.FusionGrove is the account-based orchestration platform that helps B2B sales and marketing leaders transform revenue success. You can segment and target accounts with augmented data intelligence, optimize content for customer interactions and orchestrate plays at scale… Show more FusionGrove is the new brand name of Riverview B2B.The top 3 challenges most B2B leaders face are competitive threats, lead conversion, and pipeline expansion. You need a game changer to stay ahead in the game.FusionGrove is the account-based orchestration platform that helps B2B sales and marketing leaders transform revenue success. You can segment and target accounts with augmented data intelligence, optimize content for customer interactions and orchestrate plays at scale. Our data-driven solution enables your sales teams and channel partners to effectively engage customers, giving your business an edge in selling across the portfolio and faster time to revenue.We have helped Cisco, Dell, Citrix and other B2B companies improve campaign results and partner engagement. To find out what could be missing in your Account-based Marketing strategy, contact us on LinkedIn. Experience true Account-based Everything with FusionGrove. Show less

Beijing Suburb, China

-Established and launched integrated marketing campaigns for after sales products through social media, online and CRM programs; Initialised dealer sales support programs -Developed marketing toolbox and guidelines for 14 leasing branches/subsidiaries -Steered and supported Volkswagen Leasing sales through marketing promotion, i.e. customer test drive, customer workshop, sponsorship/exhibition, media and PR publicity-Consultation on VRent business development plan and initialised… Show more -Established and launched integrated marketing campaigns for after sales products through social media, online and CRM programs; Initialised dealer sales support programs -Developed marketing toolbox and guidelines for 14 leasing branches/subsidiaries -Steered and supported Volkswagen Leasing sales through marketing promotion, i.e. customer test drive, customer workshop, sponsorship/exhibition, media and PR publicity-Consultation on VRent business development plan and initialised marketing implementations -RMB 40m Marketing budget allocation; Monitored the effectiveness of the spending-Maintained a good relationship and sought for synergy with other Volkswagen brands in the group-Responsible for advocating and extending corporate image for VWNMS in China through branded Websites, iPad / iPhone Apps, and social medias Show less

Bejjing

-Developed quarterly retail thematic campaign to improve sales and customer experience for 130 dealerships; increased dealer traffic by 30% during campaign period-Worked with agency to set up and track KPIs for all central and regional marketing activities-Successfully organised quarterly dealer conference (>1,000 Pax) to boost dealers’ confidence within the brand; more than 100 investors and General Managers from dealer group attended with positive feedback-Responsible for… Show more -Developed quarterly retail thematic campaign to improve sales and customer experience for 130 dealerships; increased dealer traffic by 30% during campaign period-Worked with agency to set up and track KPIs for all central and regional marketing activities-Successfully organised quarterly dealer conference (>1,000 Pax) to boost dealers’ confidence within the brand; more than 100 investors and General Managers from dealer group attended with positive feedback-Responsible for retail synergy on new product launch and re-launch & special offer promotion-Responsible for car models collaterals planning, production and distribution to over 130 dealers quarterly -Projects pitch, budget tracking and control Show less

Beijing City, China

Project Summary: Marketing Events and Branding-Successfully adapted and launched AMG Driving Academy (ADA) program from Germany to China; developed promotional and recruiting strategy; successfully recruited more than 1,000 quality participants with 8% sales conversion rate -Successfully expanded ADA to South East Asia, lead further car sales increase in the region-Brand collaboration with Continental tires, Ducati and B&O-Executed car launch campaign through ATL and BTL to… Show more Project Summary: Marketing Events and Branding-Successfully adapted and launched AMG Driving Academy (ADA) program from Germany to China; developed promotional and recruiting strategy; successfully recruited more than 1,000 quality participants with 8% sales conversion rate -Successfully expanded ADA to South East Asia, lead further car sales increase in the region-Brand collaboration with Continental tires, Ducati and B&O-Executed car launch campaign through ATL and BTL to steer brand image and generate buzz-Involved in first ever AMG experience center launch in Beijing Project Summary: CRM and Digital Projects -Implementation of customers loyalty programs, e.g. AMG winter sporting program, F1 Paddock Club Invitation, AMG Polo Cup, AMG Golf Invitational, Top Marques etc.-Optimization of customer online experience by launching CRM platform, i.e private lounge -Implementation of AMG China website local adaptation to fulfill local demand-Installation of touchscreen to 34 dealers; generated >30,000 hot leads over 2 years-Development of 5 iOS apps for brand promotion and CRM management Show less

Beijing City, China

Project Summary: Sony Ericsson Retail Activation and Integrated Marketing Campaigns-Initialisation and execution of Sony Ericsson new brand “DNA” in 40 stores in China as pilot for global launch i.e. retail user journey and hardware design, collateral refreshment and retail sales person training-Standardised brand image guidelines and retail merchandising rules-Implemented 8 road shows for new product launch and new brand DNA promotion; increased in store traffic by 45% during event… Show more Project Summary: Sony Ericsson Retail Activation and Integrated Marketing Campaigns-Initialisation and execution of Sony Ericsson new brand “DNA” in 40 stores in China as pilot for global launch i.e. retail user journey and hardware design, collateral refreshment and retail sales person training-Standardised brand image guidelines and retail merchandising rules-Implemented 8 road shows for new product launch and new brand DNA promotion; increased in store traffic by 45% during event period-Maintained good working relationship with media, OOH and other agencies Show less

Beijing City, China

Project Summary: Nokia Integrated Marketing Campaign-Responsible for executing CRM programs and various digital driven campaigns; served Nokia account with a focus on KPI optimisation-Worked collaboratively with internal resources and external media, PR, OOH agencies to produce fully integrated campaigns-Milestone: production and promotion the first ever Nokia online mini-story series; achieved more than 200,000 online traffic-Case sharing: Nokia E 71 Market launch and… Show more Project Summary: Nokia Integrated Marketing Campaign-Responsible for executing CRM programs and various digital driven campaigns; served Nokia account with a focus on KPI optimisation-Worked collaboratively with internal resources and external media, PR, OOH agencies to produce fully integrated campaigns-Milestone: production and promotion the first ever Nokia online mini-story series; achieved more than 200,000 online traffic-Case sharing: Nokia E 71 Market launch and integrated campaign; gained 254,320 page view on campaign site-Case sharing: Nokia Supernova launch campaign; attracted and interacted with more than 40,000 online users Show less

B.Commerce, Marketing, Management, B+

(Exchange Student) B.Commerce, International Exchange Program, Marketing, B

(Exchange Student) B.Commerce, International Exchange Program, Marketing, B+