Operation Surf (previously called Amazing Surf Adventures) is a non-profit organization, founded by Van Curaza, which develops programs that seek to provide results-driven, nature-based programs advocating the restorative power of the ocean and surfing as a form of wellness for injured bodies, minds, and souls.

As a liaison between customers, store team and corporate management, I oversee a wide scope of functions related to managing talent, operations, sales, customer service for retail store with nearly 2,000 customer/weekly and $30+ million in revenue. Highlights of my role include:✓ Helping drive $1 million in sales within first year of opening and increasing both units per transaction (UPT) and average daily sales (ADS) versus prior year.✓ Directing, motivating and training my team of 7-10 sales associates in best sales, customer service and brand endorsement practices, resulting in a 15% conversion rate. ✓ Conducting quarterly performance reviews to recognize top performers and identify development needs.✓ Analyzing store operations including weekly, quarterly and month-end sales, payroll, budgets and historical data to report trends and project future sales, and shared with corporate management.✓ Reducing shrinkage to 1% from 4% YoY by closely monitoring inventory, in collaboration with management and WIS.✓ Managing payroll, sales data and traffic levels, verifying accuracy and communicating summaries to senior management.

Performed wide variety of duties and supported manager in areas of customer service, sales, rentals and cash management for Volcom wholesale account.