Shepard is a unique, purpose-driven senior business executive. He has more than 20 years of agency, association, and client-side experience building brands and driving growth. He is regarded as a trusted, collaborative leader who builds high-performing teams that are inspired, motivated, and empowered to drive results. Shepard is equally focused on the Voice of the Customer as he is on driving objectives and key results. He has most recently discovered that nothing sharpens the mind like working for a startup to bring an idea to life. His ability to develop strategies, set priorities, and translate products and key organizational strengths into strategic advantages has been key to his company’s success. Creative problem-solving is one of Shepard’s greatest strengths. The current, most universally relevant problem he is facing today is how to do more with a lot less. This is nothing new in today’s business environment, but leading a startup puts this issue on an entirely different level. He works with internal and external teams to develop highly effective marketing plans, and he leverages strong operational, communication, and storytelling skills to achieve ambitious sales and revenue goals while maximizing ROI. Shepard sees his role as one that exists to make the jobs of his leaders, his customers, and his teams easier and, therefore, more effective.