John Shepherd

John Shepherd Email and Phone Number

35 years market research agency experience @
John Shepherd's Location
Wakefield, England, United Kingdom, United Kingdom
John Shepherd's Contact Details

John Shepherd work email

John Shepherd personal email

n/a
About John Shepherd

I have 35 years’ qualitative and quantitative market research experience, gained largely in senior agency roles, and have extensive consumer and business-to-business knowledge that enables me to add value and insight at all stages of the process.

John Shepherd's Current Company Details
Alchemy Research

Alchemy Research

35 years market research agency experience
John Shepherd Work Experience Details
  • Alchemy Research
    Managing Director
    Alchemy Research Mar 1998 - Present
    Established in 1998, Alchemy Research provides a comprehensive range of qualitative and quantitative market research solutions, both nationally and, via our network of partner agencies (Open World), throughout Europe and beyond.We pride ourselves on our innovative research design, high quality fieldwork and insightful interpretation of research data. As a 'full service' research agency, we have the flexibility to source support services (eg, recruitment, fieldwork, data… Show more Established in 1998, Alchemy Research provides a comprehensive range of qualitative and quantitative market research solutions, both nationally and, via our network of partner agencies (Open World), throughout Europe and beyond.We pride ourselves on our innovative research design, high quality fieldwork and insightful interpretation of research data. As a 'full service' research agency, we have the flexibility to source support services (eg, recruitment, fieldwork, data processing) from a variety of specialist suppliers. In this way, we concentrate more on the research design, implementation of quantitative studies, moderation of qualitative fieldwork, analysis/interpretation of findings and the ‘added value’ elements of projects. We offer all forms of qualitative and quantitative research, across consumer, professional, business-to-business, healthcare and social sectors.Specialties: Our experience includes group discussions, depth interviews, accompanied shopping trips, street interviews, in-home interviews, in-store/exit interviews, telephone interviews, hall tests, self-completion surveys (eg, online), mystery shopping and desk research.Follow us on Twitter: @Alchemy_Insight Show less
  • Trinity Mcqueen
    Director Of B2B Research
    Trinity Mcqueen Oct 2019 - Nov 2022
    Leeds, United Kingdom
    Trinity McQueen is a full-service market research and insight consultancy based in London and Leeds. We specialise in research in the retail, consumer, digital, media, technology, business-to-business and finance sectors.Our bespoke solutions include surveys, focus groups, ethnography, research communities, workshops and creative research deliverables. We are an MRS Company Partner and a member of the Association of Qualitative Researchers (AQR). Fieldwork services are aligned… Show more Trinity McQueen is a full-service market research and insight consultancy based in London and Leeds. We specialise in research in the retail, consumer, digital, media, technology, business-to-business and finance sectors.Our bespoke solutions include surveys, focus groups, ethnography, research communities, workshops and creative research deliverables. We are an MRS Company Partner and a member of the Association of Qualitative Researchers (AQR). Fieldwork services are aligned to and follow the IQCS and ISO20252 quality standards.We take data security very seriously, as such, we achieved the internationally-recognised standard, ISO27001 for Information Security in 2018. We comply with UK Data Protection Act 2018 on consent and protection of personal data. Show less
  • Urbeto
    Director
    Urbeto Jun 2013 - Jun 2015
    Urbeto Limited is a company set-up to work with chosen associates in a consortium, bringing together a wide range of skills and knowledge to provide a one-stop shop for issues affecting town and city centres.Our directors and associates have expertise across a wide range of disciplines including retailing, marketing, market research, architecture and urban design, property, geographic and spatial research, public transport, integrated daytime/evening economy, BID feasibility, crime… Show more Urbeto Limited is a company set-up to work with chosen associates in a consortium, bringing together a wide range of skills and knowledge to provide a one-stop shop for issues affecting town and city centres.Our directors and associates have expertise across a wide range of disciplines including retailing, marketing, market research, architecture and urban design, property, geographic and spatial research, public transport, integrated daytime/evening economy, BID feasibility, crime reduction by design, training, heritage and conservation, and town centre management. The list continues to grow. We have developed a virtual office which enables us to share information, hold conferences and generate discussion groups. We share skills and knowledge and bring in members of our team appropriate to achieving each agreed solution. Ultimately, our goal is to create better towns, enhance the look and feel of places, understand their functionality and provide a 'blueprint' to maximise the effectiveness of future activity. We work with a range of clients and individuals from both public and private sector and we aim to provide a cost effective solution which satisfies client needs and makes the best use of our combined resources. Show less
  • Scantel Research
    Director
    Scantel Research Jan 1992 - Feb 1998
    Qualitative and quantitative market research and analysis, in consumer, professional, business-to-business and social sectors
  • Quaestor
    Senior Research Executive
    Quaestor Mar 1987 - Dec 1991
    Qualitative and quantitative market research and analysis, in consumer, professional, business-to-business and social sectors

John Shepherd Skills

Market Research Qualitative Research Quantitative Research Customer Insight Marketing Research Focus Groups Advertising Research Marketing Strategy Consumer Behaviour Analysis Marketing Communications Interviews Primary Research Market Analysis Research Questionnaire Design Analytics Business To Business Marketing Secondary Research Online Research Business Insights Competitive Intelligence Ethnography B2b Brand Equity Fmcg Research Design Business Strategy Product Development Survey Design Online Moderation Competitive Analysis Brand Architecture Consumer Behavior Business Analysis Evaluation Service Development Customer Satisfaction Consumer Insight Generation Category Insights Mystery Shopping Consumer Product Testing Data Analysis Data Collection Design Research Audience Segmentation Behavioral Segmentation Regression Analysis Consumer Insight

John Shepherd Education Details

  • University Of Huddersfield
    University Of Huddersfield
    Business Studies

Frequently Asked Questions about John Shepherd

What company does John Shepherd work for?

John Shepherd works for Alchemy Research

What is John Shepherd's role at the current company?

John Shepherd's current role is 35 years market research agency experience.

What is John Shepherd's email address?

John Shepherd's email address is jo****@****h.co.uk

What schools did John Shepherd attend?

John Shepherd attended University Of Huddersfield.

What skills is John Shepherd known for?

John Shepherd has skills like Market Research, Qualitative Research, Quantitative Research, Customer Insight, Marketing Research, Focus Groups, Advertising Research, Marketing Strategy, Consumer Behaviour, Analysis, Marketing Communications, Interviews.

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