Shera Nezon Email & Phone Number

• Led the launch and development strategies of new television brands, including naming, brand identity, and comprehensive roll-out plans to drive awareness and position them as premier destinations in the home, food, and lifestyle spaces• Led cross-functional team to achieve channel viewership and revenue targets• Managed multi-channel advertising strategies, including digital, broadcast, radio, outdoor, contra and cross-promotional initiatives• Collaborated with in-house media, social, and creative agencies to brief, plan and execute integrated marketing campaigns• Collaborated with the sales team to enhance client advertising campaigns through strategic marketing sponsorship extensions, leading to optimized media buys• Conceptualized and implemented client sponsored event activations that significantly enhanced fan experience and engagement• Managed brand-sponsored events and trade shows, successfully leading negotiations for annual contract renewals to secure optimal terms and enhance partnership value

• Produced and executed large-scale client events, including budget oversight, venue selection, and coordination with suppliers and high-profile guest speakers• Optimized company website to boost brand visibility and client acquisition

Toronto, Canada Area

• Led marketing efforts for North American film and television releases, including creative development, PR, promotions, and advertising campaigns• Managed relationships with creative and media agencies, PR firms, theatrical exhibitors, talent, and filmmakers• Led cross-functional teams to ensure high impact campaigns were on strategy and budget

• Oversaw multiple brands and film projects from acquisition to release, ensuring alignment with strategic goals and market demands• Developed and launched exclusive content for major platforms, including Walmart, iTunes, and Comcast, driving significant viewer engagement• Successfully managed the home entertainment rollout of History Channel’s Vikings, overseeing package design, retail initiatives, pricing strategies, promotional partnerships, and comprehensive PR strategies from inception to launch

Toronto, Canada Area

• Worked with the Vice President of Marketing, and Senior Marketing Manager on multiple children’s brands and titles from a diverse range of partners• Collaborated with graphic designers on packaging elements, ensuring alignment with brand identity and market appeal• Partnered with the sales team to create and execute national and account-specific promotions, driving sales and customer engagement

• Contributed to the Holiday and Spring/Summer issues of STRUT Magazine, enhancing editorial content and brand visibility• Pitched upcoming events to various media outlets, successfully increasing coverage and engagement• Assisted in the preparation and execution of L’Oreal Fashion Week shows, ensuring smooth operations and high-impact presentations• Developed comprehensive press releases and press kits for multiple clients, effectively communicating brand stories and attracting media attention

Graduate Diploma, Fashion Arts And Business

Certificate, Comprehensive Makeup Artist