Shera Nezon Email & Phone Number

• Led the launch and development strategies of new television brands, including naming, brand identity, and comprehensive roll-out plans to drive awareness and position them as premier destinations in the home, food, and.
• Led cross-functional team to achieve channel viewership and revenue targets
• Managed multi-channel advertising strategies, including digital, broadcast, radio, outdoor, contra and cross-promotional initiatives
• Collaborated with in-house media, social, and creative agencies to brief, plan and execute integrated marketing campaigns
• Collaborated with the sales team to enhance client advertising campaigns through strategic marketing sponsorship extensions, leading to optimized media buys
• Conceptualized and implemented client sponsored event activations that significantly enhanced fan experience and engagement

• Produced and executed large-scale client events, including budget oversight, venue selection, and coordination with suppliers and high-profile guest speakers
• Optimized company website to boost brand visibility and client acquisition

Toronto, Canada Area

• Led marketing efforts for North American film and television releases, including creative development, PR, promotions, and advertising campaigns
• Managed relationships with creative and media agencies, PR firms, theatrical exhibitors, talent, and filmmakers
• Led cross-functional teams to ensure high impact campaigns were on strategy and budget

• Oversaw multiple brands and film projects from acquisition to release, ensuring alignment with strategic goals and market demands
• Developed and launched exclusive content for major platforms, including Walmart, iTunes, and Comcast, driving significant viewer engagement
• Successfully managed the home entertainment rollout of History Channel’s Vikings, overseeing package design, retail initiatives, pricing strategies, promotional partnerships, and comprehensive PR strategies from.

Toronto, Canada Area

• Worked with the Vice President of Marketing, and Senior Marketing Manager on multiple children’s brands and titles from a diverse range of partners
• Collaborated with graphic designers on packaging elements, ensuring alignment with brand identity and market appeal
• Partnered with the sales team to create and execute national and account-specific promotions, driving sales and customer engagement

• Contributed to the Holiday and Spring/Summer issues of STRUT Magazine, enhancing editorial content and brand visibility
• Pitched upcoming events to various media outlets, successfully increasing coverage and engagement
• Assisted in the preparation and execution of L’Oreal Fashion Week shows, ensuring smooth operations and high-impact presentations
• Developed comprehensive press releases and press kits for multiple clients, effectively communicating brand stories and attracting media attention

Graduate Diploma, Fashion Arts And Business

Certificate, Comprehensive Makeup Artist