Shera Maki Email & Phone Number

Saint Paul, Mn, Us

Marlborough, Ma, Us

Drive marketing and communications for a high-growth portfolio of medical devices by leading and developing an integrated marketing team including Brand Activation, Digital Marketing and Social Media Managers.

St Paul, Mn, Us

St Paul, Mn, Us

I built, led and coached a team that developed global communications strategies, omnichannel campaigns and content to drive demand in 3M Healthcare’s second-largest business unit. Successes include:*Driving the transformation of 3M Oral Care marketing communications team using insights and content performance analytics to enable data-driven decision-making. *Elevating the role of communications and accelerating evolution to global model in $8B Healthcare Business Group by leading a cross-functional team to design a strategy- and insights-driven Content Development framework that yields globally-relevant campaigns and communications.

St Paul, Mn, Us

I led global brand communications for gold-standard Littmann Stethoscopes brand sold in 60+ countries.*Rejuvenated and unified brand communications for an HCP-loved medical device by enhancing brand architecture and guidelines, influencing local marketing teams to increase activation of global marketing programs from 3 of 5 regions to 5 of 5 regions, and leveraging emerging digital touchpoints.*Awarded 3M’s top honor for marketing excellence, The 25 Award, for launching a global new product marketing campaign that drove 33% category growth vs. average and doubled e-commerce leads while earning distributor praise for its “world-class creative.”*Engaged HCPs despite challenging pandemic marketing environment to deliver +14% qualified leads vs. plan, fueling over delivery of annual sales targets.*Piloted an e-commerce tool that enabled closed-loop sales reporting on digital paid media for the first time, optimizing advertising content to drive sales up 31% vs. quarterly baseline at key accounts.

Bloomington, Minnesota, Us

Reporting to the Chief Marketing Officer, I was the first-ever Head of Communications for this high-growth health insurance company named to Forbes’ Next Billion Dollar Start-Up List and that went public in 2021. I led a team of 5 to establish the brand’s reputation in its first 3 markets by building out frameworks for corporate communications, including a crisis communication plan, executive communications, patient/member engagement communications and creative production processes.

Us

Reporting to the Chief Marketing Officer, I architected the communications strategy and led external and internal communications to build and protect the reputation of this UnitedHealthcare-backed startup health insurer. Wins include:*Positioned brand as a healthcare disruptor, garnering national awareness of a regional brand by crafting a compelling narrative that drove national and local media coverage, company awards, thought leadership and executive speaking engagements.*Fueled high-retention company culture by implementing internal communications to reach 300+ employees nationally and guiding change communications, including acquisitions, strategic shifts and organizational changes in collaboration with HR. *Served as a trusted communications advisor to CEO and senior executives by providing counsel on strategic communications, media training and brand strategy.*Created memorable and positive first impressions of new brand by amplifying purpose-driven messaging and fine-tuning brand voice across all communication channels.

Minneapolis, Minnesota, Us

I led a cross-functional team to modernize the iconic Pillsbury Bake-Off Contest equity, the company’s largest public relations platform, by reimagining the event and marketing for a younger audience.*Increased millennial participation to a 65-year high by developing a multi-channel marketing plan including PR, web content, digital media, influencer marketing and shopper marketing. *Achieved flawless execution of the high-stakes, logistically-complex 500-person, 3-day event for multiple stakeholders, including the media, customers, senior leaders, employees and the public.*Managed multi-million dollar budgets, recruited 3 new corporate partners to grow sponsorship revenue and generated incremental exposure for Pillsbury in partner-funded marketing activities. *Developed social media strategy and managed social media team for Pillsbury, a top social CPG brand.

Minneapolis, Minnesota, Us

Developed communication strategies, multi-channel campaigns and promotions for Toaster Strudel, Pillsbury and Cheerios:*Made “Pillsbury Bake-Off” a trending topic in social media and generated repeat earned media coverage by managing a multi-phase PR plan and exclusive event to build relationships with 60 media and influencers at the company’s signature public relations event in 2012.*Led new product launch campaigns in collaboration with cross-functional teams, including a Pillsbury campaign with experiential events that exceeded initial sales expectations by 100%.*Established strategic partnerships and managed relationships with corporate partners, non-profits and media.

Minneapolis, Minnesota, Us

A member of the in-house PR team, I translated brand strategy into compelling PR and integrated communications campaigns for brands including Totino's, Box Tops for Education and the Halo Cause Marketing Award-winning Pink Together breast cancer awareness campaign:*Secured top-tier earned media placements for brands such as Pillsbury, Totino’s and Cheerios on outlets such as “The Oprah Winfrey Show,” CNN, The New York Times and Huffington Post.*Acted as a brand spokesperson; media trained senior leaders and celebrity spokespeople; and managed branded integrations with national television shows.

Minneapolis, Minnesota, Us

*Increased fundraising for Box Tops for Education, a best-in-class brand philanthropy program, by an average of 25% per school by creating campaigns to engage 70,000+ local volunteers and organizing and presenting at events in 11 cities nationwide.

Lexington, Ky, Us

Produced and created content for one-hour newscasts, reported stories on-air, generated story ideas and delegated reporting assignments

Bachelor’S Degree, Broadcast Journalism

Master’S Degree, New Media Journalism