Shera Maki Email & Phone Number

Saint Paul, MN, US

Marlborough, MA, US

Drive marketing and communications for a high-growth portfolio of medical devices by leading and developing an integrated marketing team including Brand Activation, Digital Marketing and Social Media Managers.

St Paul, MN, US

St Paul, MN, US

I built, led and coached a team that developed global communications strategies, omnichannel campaigns and content to drive demand in 3M Healthcare’s second-largest business unit. Successes include:*Driving the transformation of 3M Oral Care marketing communications team using insights and content performance analytics to enable data-driven.

St Paul, MN, US

I led global brand communications for gold-standard Littmann Stethoscopes brand sold in 60+ countries.*Rejuvenated and unified brand communications for an HCP-loved medical device by enhancing brand architecture and guidelines, influencing local marketing teams to increase activation of global marketing programs from 3 of 5 regions to 5 of 5 regions, and.

Bloomington, Minnesota, US

Reporting to the Chief Marketing Officer, I was the first-ever Head of Communications for this high-growth health insurance company named to Forbes’ Next Billion Dollar Start-Up List and that went public in 2021. I led a team of 5 to establish the brand’s reputation in its first 3 markets by building out frameworks for corporate communications, including a.

US

Reporting to the Chief Marketing Officer, I architected the communications strategy and led external and internal communications to build and protect the reputation of this UnitedHealthcare-backed startup health insurer. Wins include:*Positioned brand as a healthcare disruptor, garnering national awareness of a regional brand by crafting a compelling.

Minneapolis, Minnesota, US

I led a cross-functional team to modernize the iconic Pillsbury Bake-Off Contest equity, the company’s largest public relations platform, by reimagining the event and marketing for a younger audience.*Increased millennial participation to a 65-year high by developing a multi-channel marketing plan including PR, web content, digital media, influencer.

Minneapolis, Minnesota, US

Developed communication strategies, multi-channel campaigns and promotions for Toaster Strudel, Pillsbury and Cheerios:*Made “Pillsbury Bake-Off” a trending topic in social media and generated repeat earned media coverage by managing a multi-phase PR plan and exclusive event to build relationships with 60 media and influencers at the company’s signature.

Minneapolis, Minnesota, US

A member of the in-house PR team, I translated brand strategy into compelling PR and integrated communications campaigns for brands including Totino's, Box Tops for Education and the Halo Cause Marketing Award-winning Pink Together breast cancer awareness campaign:*Secured top-tier earned media placements for brands such as Pillsbury, Totino’s and Cheerios.

Minneapolis, Minnesota, US

*Increased fundraising for Box Tops for Education, a best-in-class brand philanthropy program, by an average of 25% per school by creating campaigns to engage 70,000+ local volunteers and organizing and presenting at events in 11 cities nationwide.

Lexington, KY, US

Produced and created content for one-hour newscasts, reported stories on-air, generated story ideas and delegated reporting assignments

Bachelor’S Degree, Broadcast Journalism

Master’S Degree, New Media Journalism