Shereen Ayub Email & Phone Number

Shanghai, China

Shanghai, China

• Founded this U.S.A-registered medical communications limited liability company specialized in strategic content writing, editing, and community outreach. Projects include: -Digital Content Creator, OT&P Healthcare Hong Kong (6 months) • Write blog posts and human-interest stories on a variety of healthcare topics for this private clinic. -Social Media Content Technical Consultant, The University of Hong Kong School of Public Health (1.5 years) • Produced blog posts… Show more • Founded this U.S.A-registered medical communications limited liability company specialized in strategic content writing, editing, and community outreach. Projects include: -Digital Content Creator, OT&P Healthcare Hong Kong (6 months) • Write blog posts and human-interest stories on a variety of healthcare topics for this private clinic. -Social Media Content Technical Consultant, The University of Hong Kong School of Public Health (1.5 years) • Produced blog posts, event promotion, and time-sensitive COVID-19 news targeted at School network. • Consulted on the coordination of local webinars, podcasts, and other events with key partners. -Grant Writer and Community Liaison, I-TECH Botswana (4 months) • Liaised with local government officials, grassroots organizations, and community voices to understand the local need for HIV/AIDS outreach capacity building in rural areas of the country. • Prepared and submitted PEPFAR grants. Show less

Geneva Headquarters (Supporting Remotely)

• Provide technical expertise to WHO Headquarters in the area of risk communication and community engagement (RCCE) during emergencies and outbreaks.

Western Pacific Regional Office (Supporting Remotely)

• Provided strategic direction and managed the work of the Listening and Evidence Sub-Pillar, under the Strategic Communications Pillar of the COVID-19 Incident Management System.• Coordinated and advanced the operation of the regional listening system that included multiple formal (e.g. regional surveys), informal (e.g. community insights) listening sources and tools (e.g. regional digital listening tool) to capture insights related to people’s knowledge, attitudes and behaviors during the… Show more • Provided strategic direction and managed the work of the Listening and Evidence Sub-Pillar, under the Strategic Communications Pillar of the COVID-19 Incident Management System.• Coordinated and advanced the operation of the regional listening system that included multiple formal (e.g. regional surveys), informal (e.g. community insights) listening sources and tools (e.g. regional digital listening tool) to capture insights related to people’s knowledge, attitudes and behaviors during the COVID-19 pandemic.• Facilitated and contributed to the monitoring, evaluation and learning (MEL) work for COVID-19 related communications activities.• Coordinated and analyzed multi-source social listening findings to provide actionable strategic communications insights to the Regional Office and WHO Country Offices. Insights included actions for responding to COVID-19 rumors and mis/disinformation.• Supported Regional Office and country offices in infodemic management capacity-building and response to mis/disinformation in line with the Communications for Health (C4H) approach. Show less

Western Pacific Regional Office - Manila, Philippines

• Developed COVID-19 risk communication content and supported curating content on social media platforms. • Developed and maintained infodemic management tools and resources, including a protocol for misinformation management related to COVID-19. • Conducted digital online listening using analytics tools, including Meltwater, Facebook Business Manager, and Twitter Analytics, and regional survey results. Provided evidence-based recommendations for relevant Pillars to consider for… Show more • Developed COVID-19 risk communication content and supported curating content on social media platforms. • Developed and maintained infodemic management tools and resources, including a protocol for misinformation management related to COVID-19. • Conducted digital online listening using analytics tools, including Meltwater, Facebook Business Manager, and Twitter Analytics, and regional survey results. Provided evidence-based recommendations for relevant Pillars to consider for the COVID-19 response. • Coordinated meetings with partners, including Facebook and design agencies, to strategize paid COVID-19 content with targeted, translated messaging for individual Member States. • Analyzed the performance of the best performing organic and paid COVID-19 posts on Facebook and presented findings monthly to the Strategic Communications Pillar. • Attended the WHO 1st Infodemic Manager Training and consulted team on best strategies for COVID-19 infodemic management. • Worked with the Listening & Evidence Sub-Pillar in measurement, evaluation, and learning (MEL) activities, including analyzing the performance of COVID-19 related content, capturing lessons learned, and sharing recommendations regularly. • Supported country offices in their infodemic management response based on country office resources and community-level needs. • Facilitated regional- and global level presentations on managing the COVID-19 vaccines infodemic. Show less

Hong Kong Sar

• Liaised with NGOs, NPOs, clinics, and hospitals and managed project collaborations with School. • Introduced and coordinated social media engagement strategy to promote School mission and objectives. • Created the ‘Meet Our Students and Alumni’ Blog Series and bi-monthly School email newsletter. • Coordinated course “Problem Based Public Health” and taught basics of strategic communications in health. • Guided students in creating grass roots public health campaigns and… Show more • Liaised with NGOs, NPOs, clinics, and hospitals and managed project collaborations with School. • Introduced and coordinated social media engagement strategy to promote School mission and objectives. • Created the ‘Meet Our Students and Alumni’ Blog Series and bi-monthly School email newsletter. • Coordinated course “Problem Based Public Health” and taught basics of strategic communications in health. • Guided students in creating grass roots public health campaigns and evaluating impact. Show less

Hong Kong Sar

• Co-authored Hong Kong’s leading health policy report on long-term care and advocated for policy reform at the Hong Kong Legislative Council. • Conducted community surveys with seniors on healthy aging and used insights to inform the organization’s evidence-based health promotion leaflets and policy report recommendations. • Produced multimedia content including photography and videography and incorporated into team editorials. • Liaised with civil servants, scholars, NGOs… Show more • Co-authored Hong Kong’s leading health policy report on long-term care and advocated for policy reform at the Hong Kong Legislative Council. • Conducted community surveys with seniors on healthy aging and used insights to inform the organization’s evidence-based health promotion leaflets and policy report recommendations. • Produced multimedia content including photography and videography and incorporated into team editorials. • Liaised with civil servants, scholars, NGOs, doctors, and other healthcare stakeholders during PR events to facilitate cross-communication across the healthcare sector. Show less

Hong Kong Sar

• Liaised with NGOs that provide care to marginalized populations and communicated School’s outreach goals. • Implemented strategic communications plan to sow an interest in community outreach among School students. • Created and curated blog posts on social media and School website to promote outreach collaborations.

Shanghai, China

• Conducted audit of company strategic communications strategy and designed new protocol. • Developed digital communications strategy targeted at international clients. • Designed, edited, and published copywriting and other promotional content, including brochures, slides, and MailChimp e-newsletter. • Managed public relations protocol for visiting international clients and maintained client relations.

Dallas, Texas, United States

• Assisted Communications Officer in social media and advocacy strategy for key Council audiences. • Produced promotional content related to Council membership, events, and overall brand. • Assisted in public relations duties including scheduling press events and developing and editing press releases.

Austin, Texas, United States

• Facilitated interactive workshops focused on reproductive health and family planning using strategic interpersonal communication skills and visual aids. • Mentored peers during group workshops as well as individual consultations regarding contraceptive options. • Analyzed workshop evaluation forms and other student surveys to understand student’s behavioral changes. • Mastered skills in the design and implementation of creative and effective health promotion seminar.

Austin, Texas, United States

• Photographed various university, city, and regional events and emergency incidents for The University of Texas’ award-winning student-led newspaper. • Gathered information on, conducted interviews with, and wrote about subject-matter experts. • Assisted Photo Editor in copy-editing photo essays and multimedia content for both digital and print. • Engaged in informal social listening to stay up-to-date with important stories and news around the community.

Bachelor Of Arts - Ba, International Relations & Global Studies

Master Of Public Health - Mph, Health Economics, Policy And Management

High School Diploma

Health Studies, Spanish