Shereen Tsoiaho Email & Phone Number

New York, United States

New York, United States

Led the execution of sales and revenue Go-To-Market (GTM) strategies for Joint Business Plans (JBPs) across accounts and agencies, including global forecasting and quota setting. Developed, negotiated, and implemented JBP incentive models for Fortune 500 companies, driving significant revenue growth and fostering strong collaboration with cross-functional teams such as Sales, Legal, Finance, and HR.Streamlined operational processes by identifying manual gaps and working with engineering teams to implement automation and system enhancements. Generated key insights on brand performance and product adoption, identifying growth opportunities tailored to specific verticals. Leveraged data-driven business insights to provide strategic recommendations, contributing to consistent global business growth.Managed global budget oversight, including profit and loss tracking, accruals, and deal deliverables. Collaborated with executive leadership and cross-functional teams to enhance market penetration and standardize global processes, improving overall operational efficiency.

New York, Ny

Led the department responsible for managing advertising inventory from pre-sale to post-sale campaign execution across the Entertainment, News, Kids, and Sports verticals. Managing upfront and scatter revenue for multiple networks, ensuring pacing and liability were carefully monitored throughout the year. I spearheaded high-visibility initiatives by developing and implementing innovative solutions to complex revenue operations challenges, utilizing project management strategies. I collaborated with stakeholders to leverage data analytics and create actionable solutions for AVOD initiatives, such as HBO Max, while exploring new ways to monetize assets through technology. Leading a team of over 40 professionals, I ensured the smooth execution of advertising schedules in a dynamic and often ambiguous environment. I effectively communicated and collaborated across cross-functional teams, including Sales, Marketing, Sales Operations, Product, and Data Sciences, to meet shared goals and deliver exceptional results.

New York, Ny

As Manager of Revenue Operations & Account Management at WarnerMedia, I was responsible for optimizing the reporting and operations of TBS and TNT’s advertising revenue, ensuring financial accuracy and driving enhanced campaign performance. I played a key role in restructuring the team by cross-training Entertainment Account Coordinators to manage the unique needs of the Entertainment, Kids, and News verticals, which improved team flexibility, efficiency, and overall performance. Additionally, I collaborated closely with Human Resources on company-wide reorganization initiatives, conducting bi-annual evaluations and overseeing employee merit and bonus allocations. These initiatives helped align team performance with corporate goals, improved operational efficiency, and fostered a high-performing, engaged team.

New York, Ny

Led a team of fifteen, ensuring the seamless execution and maintenance of advertiser schedules from proposal through to post-analysis reporting. I played a critical role in optimizing workflows by effectively communicating system enhancement needs to Engineers, bridging the gap between technical and business teams to drive improvements in operational efficiency.In addition to overseeing daily operations, I took a hands-on approach to team development by mentoring Account Coordinators (ACs), helping them master their roles and gain a deep understanding of the industry. I created a structured training program to guide ACs in becoming self-sufficient and valuable contributors to the team, fostering a collaborative environment where employees could excel in their job functions. My focus on team growth and system improvements enabled smoother client interactions and the timely delivery of accurate advertising schedules, contributing to overall client satisfaction and business success.

New York, Ny

Served as key point person both internally and externally for managing liner commercial buys on TBS & TNT from proposal to payment. Applied mathematical formulas to distribute commercial airtime across specific brands, weeks and programming based on advertiser’s needs.

Astoria, Ny

Managed daily branch operations which included supervising all staff, completing branch audits, coordinating shipments, monitoring branch reports and communicating revenue goals.

Sunnyside, Ny

Supervised tellers, assisted clients, exceeded sales referrals, and supported Assistant Branch Manager.

Sunnyside, Ny

Completed client transactions, ordered currency, trained new hires and supported Sales Team.