Sukanya Telang, Pmp® Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Mumbai, Maharashtra, India

• Led the Colgate Dentists for Me Project through multiple enhancements and deliver seamless engagement and a service leg for the brand• Spearhead various client accounts and be the single point of contact between the agency and the client to run campaigns, data programs and MarTech projects• Manage and lead end-to-end programs for various clients and aided cross-selling and up-selling of solutions to grow client business and increase retention• Ensure efficient communication with… Show more • Led the Colgate Dentists for Me Project through multiple enhancements and deliver seamless engagement and a service leg for the brand• Spearhead various client accounts and be the single point of contact between the agency and the client to run campaigns, data programs and MarTech projects• Manage and lead end-to-end programs for various clients and aided cross-selling and up-selling of solutions to grow client business and increase retention• Ensure efficient communication with current and potential clients to analyze their needs and develop solutions accordingly • Work across teams spanning media planning, CRM, e-commerce, content and digital media to execute campaigns and technology implementations• Advise clients on potential partners, and implement end-to-end technological solutions to enhance and activate projects• Strategize multiple data-led approaches to grow top of the funnel pipelines for one of the largest retail clients globally• Initiate marketing automation across the customer journey and execute data collection activities and analytics• Envision a full customer lifecycle journey and associated data points for all technical solutions onboarding• Lead and strategize one of the largest first party data collection and marketing automation initiatives in India for a global CPG client and act as a key liaison between the Global IT teams, the client & VMLY&R• Optimize user experience and engagement to drive business growth for client partners• Facilitated and built technical and data partner relationships and onboarding for various projects and designed launch programs to test platform enhancements and key deployments Show less

Greater Atlanta Area

Led Marketing and Sales Operations with a focus on Marketing Analytics• Supported the overall organisational revenue delivery process • Developed and implemented key processes and performance metrics to drive efficiency, effectiveness and visibility• Led and managed Salesforce.com (SFDC) as an administrator and built global reports, dashboards and forecasts to track performance• Reduced the sales commissions payment turnaround time by 10% by building regular reporting… Show more Led Marketing and Sales Operations with a focus on Marketing Analytics• Supported the overall organisational revenue delivery process • Developed and implemented key processes and performance metrics to drive efficiency, effectiveness and visibility• Led and managed Salesforce.com (SFDC) as an administrator and built global reports, dashboards and forecasts to track performance• Reduced the sales commissions payment turnaround time by 10% by building regular reporting systems for seamless inter-department co-ordinations• Analysed data & formulated actionable insights for the C-Suite and Senior Leadership teams• Spearheaded CRM campaigns on Marketo, analysed relevant metrics and improved campaign efficiency • Led ROI analysis and projections to shape the evolution of the digital marketing investments across the global channel mix• Built, segmented and enhanced lead data ensuring relevant and timely communication campaigns• Supported the global sales team with projects, including preparation and execution of all phases in a projects life cycle and executed key changes on SFDC• Provided reporting and analytical support the following sales programs: Win Loss program, Client Reference program, and Client Satisfaction program (CSAT) Show less

Greater New York City Area

• Liaised between NYU faculty and the digital studio and resolved 3+ client application implementation issues on a daily deadline by performing root cause analysis and recommending the optimal functional or technical solution for a seamless and customised client experience • Led knowledge transfer sessions to both NYU faculty and development teams to augment customer experience through processes and strategies focused on predicting and mitigating future issues

Greater New York City Area

• Led and executed the content startegy to grow and engage the user community by 32%• Analysed and visualized marketing data using Tableau to provide solutions and strategies to improve retention and sales by 25%• Created new advertising ideas across digital platforms panning mobile and web increasing engagement by 13%• Initiated e-mail marketing campaigns on Marketo and designed analytical models to determine Return on Investment

Mumbai Area, India

• Led a team of 8 and drove video, print and online communications strategy for brands by creating engaging content, art work, media plans and formulating innovative campaigns for their digital platforms resulting in increased user engagement by 40%• Increased email open rate on nation-wide client accounts by 18%• Spearheaded marketing pitches by leading the Design and Content teams and increasing company revenue by 30%

Mumbai Area, India

• Engage with clients on a day to day basis to maintain relationship and manage expectations • Coordinate, plan and execute integrated campaigns across categories like – FMCG, Real Estate, Fashion and Finance • Managing daily operations and coordination with clients and internal team • Ensuring jobs are delivered within the timeline shared • Led the social media team for India’s largest comedy festival, with stand-up comedian, Vir Das and created an award winning nation-wide… Show more • Engage with clients on a day to day basis to maintain relationship and manage expectations • Coordinate, plan and execute integrated campaigns across categories like – FMCG, Real Estate, Fashion and Finance • Managing daily operations and coordination with clients and internal team • Ensuring jobs are delivered within the timeline shared • Led the social media team for India’s largest comedy festival, with stand-up comedian, Vir Das and created an award winning nation-wide campaign for engaging 6,000 users digitally• Coordinate and Execute integrated campaigns across categories – real estate and fashion – Campaigns including – print, TV, press, Outdoor, digital, lead capture, SEO, SEM, ORM, CRM and social media• Analyzed digital data, calculated engagement and interactions received to effectively drive targeting efforts, and put the best brand strategy to affect• Increased app downloads by 36% and optimised email design to drive more engagement and open rates• Created media planning and buying strategies for key campaigns to increase influencer engagement by 30% Show less

Master Of Science (M.S.), Integrated Marketing Communications, 3.7

Activities and Societies: Concentration in Marketing Analytics Relevant Coursework: Web Analytics, Digital Marketing, Statistical Analysis.

Coursework: Marketing Planning And Strategy, 2017

Activities and Societies: Learn about creating business plans, profitable marketing strategies and generate revenue for businesses..

Coursework: Social Media And Marketing Technology, 2018

Activities and Societies: Learn about the various social media marketing technologies and emergence of AI as a part of marketing.

Bachelor Of Arts (B.A.), Economics

Activities and Societies: Career Guidance Cell, Student Council, University-wide Youth Fest Actively participated in Debates, Elocutions.