Sheree Smith Email & Phone Number

Lincoln, Nebraska, United States

Leading recruitment efforts and communications with prospective graduate students for the University of Nebraska-Lincoln College of Business MBA@Nebraska and three specialized online graduate programs.Recruitment: Develop recruitment strategy with focus on ROI. Present current strategy to program admissions committees as requested. Act as primary representative for Business Graduate Programs at recruitment events. Engage with all direct inquiries for four online business graduate programs both face-to-face and online. Maintain inventory of promotional items including collaboration with College of Business branding and design team for promotional item design and purchasing. Design table display with signage, informational literature, and merchandising to suit each event's unique objective(s) and audience. Communications: Collaborate with College of Business marketing team on digital media strategy. Design inquiry email marketing campaigns deployed via Salesforce. Create a more streamlined communications process by both leveraging platforms already utilized by the University and exploring new options to address inquiries more efficiently.Analytics: Align recruitment and communications strategy with program data by leveraging available data sources to determine audiences, outlets, and activities projected to yield the highest ROI. Build and maintain reports around application data including week-to-week submission tracking and year-over-year results for program and committee use. Present findings and impact on recruitment strategy to admissions committee as requested.

Wichita, Kansas Metropolitan Area

Event Coordinator: Managed day-to-day tasks of planning all student-focused Graduate School events including development of program, preparation of student materials, RSVP and registration management, budget tracking, logistics management, and procurement focused on desired student success outcomes and student experience. Executed on-site event management by coordinating check-in and acting as the primary point-of-contact and representative for the Graduate School. Seamlessly managed multiple projects simultaneously with agility around shifting priorities. Managed event supply inventory and events programs budget. Solicited feedback to continuously track, codify, analyze, and report on program performance using student survey data.Marketing & Communications: Responsible for events marketing and communications between Graduate School programs and university leadership, graduate programs, faculty, staff, and students. Social media management and website updates using OmniUpdate CMS. Content creation for web, social media (primarily Facebook and YouTube), and Learning Management System (Blackboard) including graphic design in Photoshop and Canva, copywriting, and video production using Adobe Premiere Pro.-Developed and executed events marketing plan.-Created branding and launched marketing campaign for co-sponsored social event series in fall 2021.Special project: Managed the Graduate School online orientation curriculum, content creation, branding, update and launch schedules, promotional communications, and student roster. Monitored, tracked and reported student engagement data.-Spearheaded the transition of Graduate School orientation to online format in summer 2020.Assisted Associate Dean of Graduate School with student success administrative duties.Microsoft Office Power User: January 2020

Fayetteville, Arkansas Area

Supported Department of Information Systems Department Chair: Procurement; Travel planning, booking using Concur, and claim processing; account maintenance and reporting for all state-funded and endowment accounts; departmental social media management.Front Office Supervisor: Conducted interviews, participated in hiring decisions, supervised, and evaluated front office staff. Performed annual performance evaluations for full-time front office staff. Supervised Graduate Assistants as assigned.Event Coordination: Meeting, event, and training planning and production.Planned and booked travel, coordinated visit itinerary, and executed hosting duties for nationally recognized speakers and other guests of the department.Conference coordinator for the Blockchain Center of Excellence's inaugural Blockchain for Business conference in spring 2018 and provided logistical and purchasing support for the 2nd-annual conference in spring 2019.Assisted with planning of Blockchain Center of Excellence launch party with distinguished guest, the Honorable Asa Hutchinson, Governor of Arkansas.Planned and provided on-site support for the annual Blockchain Center of Excellence student Hackathon events in fall 2017 and fall 2018 with judging and mentorship support from Executive Advisory Board member companies ArcBest Technologies, IBM, J.B. Hunt Transport Inc., Tyson Foods, and Walmart.Walton College of Business Special Events Committee, July 2016-May 2019Elected to Walton College of Business Staff Council, July 2017--Vice President 2018-2019Selected as Employee of the 2nd Quarter, December 2017

Fayetteville, Arkansas Area

Customer Service: Acted as first point of contact and support for Walton College of Business Dean's Office providing customer service by routing phone calls, greeting walk-in customers, and hosting guests of the Dean.Administrative Support: Supported Assistant to the Dean in management of Dean's calendar, college personnel paperwork, supply procurement and inventory, event coordination, meeting planning, travel arrangements, and post-travel claim processing. Facilities: Managed college room reservation and automatic lock systems for three buildings. Coordinated with Registrar's Office to plan open and close times around class schedule. Supervisory: Hired and supervised part-time student workers in Dean's Office.Completed Supervisor Training Program.

Fayetteville, Arkansas Area

Merchandise flow and branding operations management: Oversaw product processing, merchandise placement and styling, and replenishment ensuring the efficiency of merchandise flow operations making in-the-moment, data-driven product placement decisions based on sales, current inventory levels, forecasts, and brand directives. Created compelling merchandise presentations to drive sales. Partnered with store manager, lingerie category manager, and beauty category supervisor to analyze sales results for planning and execution of floorset changes focusing on storytelling around seasonal product launches and high-volume collections. Ownership of PINK, 2nd highest volume category in store. Participated in stock outs within the region to prepare new stores for opening.Supervisory: Supervised sales support teams. Conducted interviews, participated in hiring decisions, provided training and coaching, and conducted regular performance evaluations for sales support team.Sales leadership: Led sales floor by coaching associates to reach sales goals during both peak and non-peak business hours.

Wichita, Kansas Area

Merchandising: executed brand visual merchandising and windows directives including marketing placement, mannequin styling, and product placement and merchandising using the visual merchandising guide.Leader on Duty: acted as leader on duty on sales floor both peak and non-peak hours to drive sales and productivity through goal setting and task prioritizing. Supported associates and assisted customers as needed. Executed day-to-day business objectives including evaluation of the needs of the business, payroll management, opening and closing duties as scheduled. Shipment: led shipment processing shifts including product placement.

Bachelor Of Arts - Ba, French Language And Literature

Bachelor Of Business Administration (B.B.A.), Marketing & Management

Market research project for Kansas Humane Society, Fall 2012