• Serve as strategic partner working directly with CEO.• Lead cross-functional team to execute communications efforts and implement technologies, processes and procedures.• Spearheaded series of innovative communications solutions resulting in increased efficiencies, digital presence and member engagement.

• Architected the digital transformation and brand elevation strategy establishing client as the go-to digital hub for women in STEM.• Introduced and coordinated cross-channel marketing and communications strategies that resulted in increased digital audience, engagement, partnerships and sales.

• Direct Content Development • Lead writing and editing teams• Strategically align with client objectives

• Develop and direct client digital communications strategies including newsletter and email programs, content marketing, website development, market research, data analytics and reporting tools.• Drive the development of client communications strategies and business processes resulting in improved efficiencies, increased brand awareness and accelerated sales growth.• Translate business needs into technology requirements/road maps, coordinating and planning marketing technology stacks including process, operations, marketing and data integrations.• Recruit, hire, and retain key employees, creating competent, collaborative teams and setting comprehensive goals for performance and growth.• Cultivate and maintain long-term client, media, and vendor relations across a variety of industries.• Lead writing, editing team of news product, Physicians News Network.

• Developed, implemented and managed comprehensive marketing and communications plan across multiple markets and mediums on both the national and local levels.• Conceptualized and orchestrated development of all start-up communications projects including logo, website, brochures, print and digital advertising, media planning and budgeting, marketing and social media. • Established and managed effective and productive relationships with management, sales team, service providers and media across multiple industries.

• Led the development and implementation of comprehensive marketing and communications plans including budget, strategy, analysis and tracking systems resulting in a 65% increase in web visits, 222% increased average time on site, and 75% increase in unit sales.• Managed and directed entire creative processes for all digital and print marketing and communication projects from concept to direction of designers, copywriters, photographers, website developers and negotiated with vendors, consistently remaining on time and on budget.• Coordinated with management, engineering, sales and communications to develop successful product launches and product management programs including internal and external communications.• Created and managed digital marketing products and strategies including email programs, website development, analytics, SEO and social media as well as printed and email based communications.• Cultivated, developed and maintained highly successful media and vendor relations across a variety of industries.

· Work with clients to develop strategic business, marketing and operations planning including business development, customer service, digital planning, website development, marketing, advertising, public relations

· Responsible for design of a wide variety of communications projects including brochures, flyers, training materials, newsletters, etc.· Coordinated production of company magazine including design, edit and printing· Worked with a variety of vendors to ensure high quality graphics and print products· Responsible for planning and coordination of media on a variety of events designed to represent Pelco and increase visibility· Assist with community involvement projects

· Spearheaded new product implementation and developed sales and marketing collateral for promotion of products and services· Effectively managed and trained entire sales and production staff· Responsible for writing press releases, marketing material and managing local media relations· Implemented new procedures for improved project management· Supervision of public relations, community involvement, social projects and networks· Invited member of the Xerox Customer Advisory Board

· Assisted in writing and editing marketing materials· Supervised printing and production of flyers, brochures and related materials· Responsible for coordination of trade shows, public events