Sheri Conn

Sheri Conn Email and Phone Number

Chief Marketing Officer | Executive Producer @ Horror, Inc.
Los Angeles, CA, US
Sheri Conn's Location
Los Angeles, California, United States, United States
Sheri Conn's Contact Details
About Sheri Conn

I’m a status-quo challenger and visionary known for stepping into roles at pivotal moments to spark creative innovation, revenue growth and business transformation. As Founder of The Consultancy Project, I generate meaningful results for Fortune 100 companies, leading-edge start-ups, and C-suite executives by leveraging my extensive background in franchise expansion, brand marketing and strategic leadership. While being a catalyst for change deeply motivates me, I am equally driven to ensure that the growth I cultivate for clients is sustainable and provides a foundation for future prosperity. I created The Consultancy Project in 2017 with a focus on driving strategic planning, innovative transformation, enterprise growth, brand creation, IP development, creative advertising and go-to-market launches for entertainment, gaming, emerging technology and consumer product companies. My consulting has resulted in multiple Fractional CXO/Executive roles at Netflix, Riot Games, Seth MacFarlane’s Fuzzy Door Productions, OnChain Studios and more where I led global lines of business, cross-functional teams and organizational change to accelerate growth and maximize monetization all while breaking through in culturally relevant ways. Prior to launching my consultancy, I was Head of Worldwide Television Brand Marketing and Senior Vice President Global Franchise Development at DreamWorks Animation, Vice President Brand Marketing at Paramount and Director of Global Marketing at Disney. Every role and client I've taken on in my career has called for a unique mix of creative ambition, strategic insight, problem solving and lofty goals – all of which drive me, and the teams and clients I work with, to first-ever, one-of-a-kind business solutions that result in meteoric transformation. I credit much of my success to the people I surround myself with. I constantly seek out and nurture a network of creative collaborators, bold thinkers and trusted operators – creating an unstoppable network that has and continues to bridge businesses, partnerships and projects throughout my career. The calm in the chaos is where I always find my true north star and it’s an alchemy I live by every day. I'm driven by curiosity, thrive in the “white space” and live by the motto “success is doing things that have never been done before.” A Cincinnati native turned Los Angeles based sunshine-lover, my passions lie where life, culture and creativity intersect.

Sheri Conn's Current Company Details
Horror, Inc.

Horror, Inc.

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Chief Marketing Officer | Executive Producer
Los Angeles, CA, US
Sheri Conn Work Experience Details
  • Horror, Inc.
    Chief Marketing Officer | Executive Producer
    Horror, Inc.
    Los Angeles, Ca, Us
  • The Consultancy Project
    Founder | C-Level Advisor, Fractional Executive & Board Member
    The Consultancy Project 2017 - Present
    Los Angeles, Ca, Us
    Clients:✨Netflix✨Riot Games✨Amazon & AWS (CVI)✨Deloitte (CVI)✨Seth MacFarlane's Fuzzy Door Productions✨Hallmark Media ✨Horror, Inc. (original owners of Friday the 13th film franchise)✨MGA Entertainment (LOL Surprise!, Rainbow High, Little Tikes)✨OnChain Studios - Disney, Lucasfilm, Mattel✨Mighty Networks (AI-powered community and revenue platform)✨Creator Vision (creator economy agency)✨Whalar (social media influencer agency)✨Pocket.Watch (YouTube kid star franchise development)✨Immortal Studios (transmedia entertainment studio)✨God's Gang Productions (kid entertainment company) ✨Defend Nature Interactive (gaming and entertainment company) ✨GoNoodle (interactive kids entertainment app)✨Spaces VR (VR developer sold to Apple)✨Invoke Solutions (cloud-based consumer research, sold to MarketCast)✨Tinkergarten (purposeful outdoor play for kids, sold to Highlights for Children)✨Platform One Media (production studio, sold to Boat Rocker Media)✨10 Block (social streaming app, 2019 SXSW Top 10 Cutting-Edge Product)✨PK Fitness (smart watch fitness apps)✨Click Here Media (shoppable short-form entertainment)✨Creative Action Network (crowdsourced art and merchandise)✨TFT Productions (interactive family entertainment)
  • Dumdum Augmented Intelligence®
    Chief Executive Officer
    Dumdum Augmented Intelligence® 2024 - Present
    DumDum unlocks creativity in everyone to rapidly solve problems in a fun, fast-paced and gamified way. We’re the first-ever scalable platform that amplifies human creativity with the power of AI to generate hundreds of original and innovative solutions to any problem in just one hour.
  • Horror, Inc.
    Global Gm
    Horror, Inc. 2023 - Present
    Launched Jason Universe and leading a new era of expansion in the Friday the 13th saga to give fans new entertainment, games, immersive experiences, merchandise and more featuring the iconic hockey-mask-wearing villain. Horror, Inc. are the original owners of the Friday the 13th film franchise, one of the most prolific and successful horror franchises of all time.
  • Onchain Studios
    Chief Marketing Officer (Fractional Exec)
    Onchain Studios 2021 - 2023
    Launched a new Web3 platform combining collectible digital toys, gaming and AI in an expansive universe featuring Disney, Lucasfilm and Mattel IP. Backed by a16z / Andreessen Horowitz.
  • Netflix
    Global Franchise Development & Revenue Growth (Fractional Exec)
    Netflix 2022 - 2022
    Los Gatos, Ca, Us
    Developed a cross-studio vision, strategy and go-to-market blueprint for Executive Team to expand power properties into robust franchises, extend engagement and maximize monetization across new revenue streams. (6 month project)
  • Riot Games
    Global Entertainment Distribution & Go-To-Market (Fractional Exec)
    Riot Games 2019 - 2020
    Los Angeles, Ca, Us
    Overhauled entertainment distribution licensing and launch strategy for the studio's first-ever League of Legends series Arcane for Co-Chairman/Co-Founder, resulting in a global Netflix deal to on-ramp new viewers into $20B Riot gaming, music and esports ecosystem. (12 month project)Arcane series launch ranked in Netflix's Top 10 in 87 countries and won Netflix and Riot their first animated series Emmy awards.
  • Fuzzy Door
    Global Franchise & Revenue Growth (Fractional Exec)
    Fuzzy Door 2017 - 2019
    Los Angeles, California, Us
    Embedded fractional executive - developed strategic expansion plans for Seth MacFarlane’s TV portfolio, creating 10X new revenue-generating partnerships and giving fans fresh ways to engage with Family Guy, American Dad! and The Orville beyond Fox, TBS and Hulu small screens.
  • Dreamworks Animation
    Head Of Worldwide Television Brand Marketing
    Dreamworks Animation Feb 2015 - Nov 2016
    Glendale, Ca, Us
    Drove significant growth as a member of the senior management team that built a new $1B+ Netflix original series business. DreamWorks Animation was acquired by Comcast in 2016.
  • Dreamworks Animation
    Senior Vice President, Global Franchise Development
    Dreamworks Animation Jan 2013 - Jan 2015
    Glendale, Ca, Us
    Pioneered global franchise development at DreamWorks and led #1 revenue cross-studio launch in years by maximizing reach, engagement and revenue to ultimately increase consumer lifetime value for $1B brand.
  • Paramount Pictures
    Vice President, Brand Marketing
    Paramount Pictures 2007 - 2012
    Los Angeles, Ca, Us
    Skyrocketed studio to the #2 market share position from last in the industry as member of senior management team that transformed the theatrical home entertainment division into an award-winning $3B high-margin business.Headed strategic marketing, product development and P&L management for DreamWorks Animation, Lucasfilm, Bad Robot and Paramount movie properties to fully monetize a billion-dollar portfolio through video-on-demand, retail and digital sales.
  • The Walt Disney Company
    Director, Global Marketing, Parks & Resorts
    The Walt Disney Company 2004 - 2007
    Burbank, Ca, Us
    Guided first-ever centralized strategy development for Disney Parks & Resorts that drove significant growth for the $10B division across Orlando, Anaheim, Paris, Tokyo and Hong Kong. Relocated - with 5 day's lead time - to lead accelerated overhaul of Hong Kong Disneyland’s launch as on-site senior marketing executive.
  • Mars
    Brand Manager
    Mars 2001 - 2004
    Mclean, Virginia, Us
    Transformed unprofitable line of business into $300M growth leader and $6B legacy snacks business. Crafted aggressive turn-around strategy skyrocketing Pedigree dog treats to #1 growth brand powered by #1 new category launch.Positioned as sole Brand Management Lead driving strategic business planning, product development, marketing planning and P&L management. Directed advertising, creative, media, promotions, packaging, retail marketing, publicity and online programs. Led teams in Los Angeles and Toronto. Reported directly to Division President.

Sheri Conn Skills

Brand Management Strategy Entertainment Advertising Integrated Marketing Digital Media Marketing Marketing Strategy Cross Functional Team Leadership Sales Digital Marketing Television Social Networking Strategic Planning Entrepreneurship Leadership Strategic Partnerships Brand Development Online Advertising Social Media Marketing Management Competitive Analysis Market Research Marketing Communications Creative Direction Online Marketing Product Management Social Media Digital Strategy Customer Insight New Media Consumer Products

Sheri Conn Education Details

  • University Of Cincinnati
    University Of Cincinnati
    Marketing
  • University Of Cincinnati
    University Of Cincinnati
    Engineering

Frequently Asked Questions about Sheri Conn

What company does Sheri Conn work for?

Sheri Conn works for Horror, Inc.

What is Sheri Conn's role at the current company?

Sheri Conn's current role is Chief Marketing Officer | Executive Producer.

What is Sheri Conn's email address?

Sheri Conn's email address is sh****@****hoo.com

What is Sheri Conn's direct phone number?

Sheri Conn's direct phone number is (818) 695*****

What schools did Sheri Conn attend?

Sheri Conn attended University Of Cincinnati, University Of Cincinnati.

What are some of Sheri Conn's interests?

Sheri Conn has interest in Children, Arts And Culture.

What skills is Sheri Conn known for?

Sheri Conn has skills like Brand Management, Strategy, Entertainment, Advertising, Integrated Marketing, Digital Media, Marketing, Marketing Strategy, Cross Functional Team Leadership, Sales, Digital Marketing, Television.

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