As a dynamic Marketing & Analytics Manager at BSQ, I’ve expertly managed and optimized marketing budgets exceeding $8M USD, driving impactful results across diverse industries such as healthcare, e-commerce, FMCG, and more. With certifications from industry giants like TikTok and Google, coupled with a strong foundation in digital and social media marketing, I have consistently delivered high-performing campaigns that exceed project goals and sales targets.My journey into digital marketing began after earning a Bachelor's degree in Mass Communications from Cairo University in 2013. With a passion ignited for social media marketing, I’ve since completed extensive coursework from leading platforms such as Udemy, HubSpot, and Hootsuite Academy. Notably, I hold advanced certifications in Google Analytics and Facebook & Instagram Ads, equipping me with the tools to leverage data-driven insights for optimal campaign strategy.Over the past 6+ years, I've developed and executed robust social media strategies that not only increase follower engagement but also enhance brand visibility and drive conversions. My expertise spans across all major social media channels including Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat, ensuring a comprehensive approach to digital marketing.Proficient in crafting compelling creative copy, managing PPC advertising budgets, and delivering detailed performance analyses, I bring a confident, results-oriented mindset to every project. My commitment to ongoing learning and adaptability keeps me at the forefront of the ever-evolving digital landscape.