A strategic partnership between Microsoft and G42, a leading UAE-based Artificial Intelligence (AI) technology holding company and the National AI Champion, was announced in April 2024.I lead the Microsoft teams in growing our strategic partnership, go-to-market efforts, and joint commercial solutions with G42's groundbreaking solutions across the Middle East, Africa, Central Eastern Europe, and Central Asia. Working closely with Core42, the digital infrastructure and AI enablement provider in the G42 ecosystem, and its leadership to realize this partnership's shared vision and aspirations.Key Responsibilities:1. Strategic Partnership Leadership & Market Expansion: Spearhead expansion initiatives with G42 to drive domestic and international sales growth. Develop collaborative processes and joint Commercial Solutions offerings to maximize market penetration.2. Commercial Performance Oversight: Analyze joint commercial sales metrics to optimize revenue achievements and enhance customer engagement. Provide executive sponsorship and coaching for key deals, ensuring alignment with strategic objectives.3. Partnership Management: Serve as the primary liaison between G42 and Microsoft, ensuring seamless collaboration and alignment with corporate goals. Direct strategic planning and execution to capitalize on partnership opportunities.4. Strategic Planning & Execution: Develop tailored partnership strategies for targeted regions, addressing unique market dynamics and opportunities. Direct the implementation of go-to-market initiatives to achieve partnership objectives effectively.5. Alignment Assurance: Ensure cohesive alignment between G42 initiatives and Microsoft subsidiaries' strategies to optimize market expansion and growth, driving synergies across all aspects of the partnership.

As the Chief Sustainability Commercial Officer at Microsoft, I've been instrumental in laying a robust groundwork for our business, propelling hundreds of millions in sales pipeline and fostering early adoption of our Microsoft Cloud for Sustainability solutions. Under my leadership, we've built readiness engines that have trained thousands, solidifying Microsoft's position as a thought leader in Sustainability. Spearheading our commercial participation in COP27 in Egypt & COP28 in UAE, I've positioned Microsoft as a thought leader in the industry, opening avenues for new business opportunities. As the first builder of Microsoft's Sustainability commercial business in the area, I've developed scalable strategies tailored to the region's unique needs.My core responsibility as the Chief Sustainability Commercial Officer at Microsoft was to orchestrate sales and revenue growth for Microsoft's Sustainability solutions across large organizations in the Central, Southeast Europe, Middle East, and Africa region.Furthermore, I've led the team in crafting and executing scalable business and go-to-market strategies for Microsoft's Cloud for Sustainability platform across a region spanning three continents and more than 100 countries.

- Lead the National Transformation Partnerships Programs for Cloud and AI through the pillars of Digital Transformation, Partnership and Coalitions, Skilling for Jobs, and Societal Impact.- Supported the Africa Transformation Office putting into action strategic leadership initiatives and kickstarting projects focused on industry acceleration, multi-nationals engagements, strategic & governments partnerships, startups and micro-SMEs involvement, stakeholders’ skilling, and infrastructure developments.- Co-lead multiple key markets hyper-scale Infrastructure Expansions business cases & negotiations.With the objective of accelerating Microsoft’s business growth and its national impact in the region, multiple strategic complex engagements were deployed in select grown markets in the Middle East & Africa region.

- Led the UAE Subsidiary ‘One Commercial Partner Business’ where I successfully pioneered the most disruptive Commercial Partner reorganization in Microsoft’s history across the GCC countries in 2017.- Enabled teams in business development, capacity building, and sales solutions for different partners (Global/Regional/Local Systems Integrators, ISVs, and Services Providers). Drove the B2B Startups growth initiatives for the UAE through partnership and alliances with all the different startup ecosystem players (Incubators, Accelerators, Government Entities, Large Corporates, Tech Vendors, and VCs).- Guided sales teams driving revenue targets for the Small, Medium, and Corporates Segment to achieve key milestones, including scale performance, partner development, cloud transformation, solutions selling, and go to market execution.- Oversaw the best performing team twice with 200% attainment of Partners’ co-sell targets.During this period, the highest growth and performance record with global Best Practices was maintained and Microsoft Partners across the Build-With, Go-To-Market, and Sell-With life-cycle, refocused. Project Fusion successfully coalesced business units’ synergies to enable positioning as MEA’s best practice.

- Led the recently formed Bahrain & Oman subsidiary, with the goal of growing cloud revenues, establish key strategic executive relationships and thrive in a rejuvenated team and corporate culture.- Managed the overall sales, marketing, and services with full P&L accountability.Microsoft's primarily focus for this subsidiary was on demonstrating its local commitment and impact, as well as aligning Microsoft’s solutions and programs to address both customers & partners priorities in Bahrain & Oman. The sub division was acknowledged as the best performing Microsoft subsidiary globally, achieving double digit growth in 3 consecutive years, despite challenging economies due to the 2014 oil price decline crisis. - 2015 & 2017 Microsoft Circle of Excellence Platinum Club - Subsidiary of the Year.

- Led the MEA region as the 2014 fastest growing market globally for Microsoft Cloud Technologies and expanded duties to manage the MEA Core Solutions Sales Teams- Developed the Microsoft Centre of Expertise as an independent fully autonomous regional center.- Took part in the hiring & onboarding of more than 150 technical and solutions sales professionals for the Center of Expertise.- 2013 Microsoft Circle of Excellence Platinum Club - Outstanding Achievement Award, and 2011 Chairman’s Award recipient.During this time, I noticed and addressed scale-up inertia within the Cloud Solutions Technical & Solutions Sales teams in 80 MEA countries. To overcome this moment of lock-in that could hinder the implementation of business model innovations, I rapidly on-boarded & lead 300 Cloud Solutions sales and technical talents. The Cloud Solutions sales across 80 Middle East & Africa countries achieved above US$1.5B in Microsoft solutions revenue. - 2013 Microsoft Circle of Excellence Platinum Club - Outstanding Achievement Award- 2011 the Chairman’s Award was recipient

- Championed the Partner Virtual Microsoft Specialist Program with Microsoft Technical Specialists.- Increased alignment of Technical Specialists, refocusing reward and recognition programs, leading to a 50% increase in solutions sales revenue.- Revolutionized the sales process with increased accountability for velocity and win conversion and uplifted opportunity acceleration, propelling the win-rate from 25% to 60%.- Undertook multiple concurrent assignments, applying specialist capability to crystallize a step-change in corporate performance, operational processes, and market engagement:During this time, I provided oversight of the MEA Technical Sales community with the remit to kickstart a transformation, by migrating BU staff and leadership teams from a pure-play technical focus to infusing business acumen, commercial alignment, and the ability to engage with CxOs on Total Cost of Ownership & business value selling propositions.- Received certification as the first regional ‘Microsoft Exchange Ranger Architect’ and pioneered a highly successful technical readiness program ‘MEA Exchange Rangers’.