Elevating digital experiences for a diverse clientele with customized solutions. Leveraging my extensive expertise to guide organizations smoothly through the digital landscape. Specialized in niche definition and uncovering new revenue streams. Playing a pivotal role in the strategic planning phases of projects. By promoting collaboration, improving communication, and refining processes, I enhance the efficiency of internal teams and project managers.Developing wireframes and interactive prototypes, bringing projects’ visions to life, ensuring clear and effective idea translation. Utilizing strategic insights, to pinpoint quick wins that deliver measurable results. Leading both on-site and remote teams, I ensure strict adherence to project plans and deliverables, leading to successful and seamless project completions.

Analyzing data and users’ behaviors, generating 360 views of users’ interaction. Introducing new idea(s) that boosts conversions rate by an average of 13%. Developing detailed interactive wireframes that are used as guidance for designers and developers. Participating in preparation for online users testing and analyzing recorded sessions, aiming for a success rate of 75%. Revamped the blog module, resulting in users’ session increase by 2 mins / visit. Proposing a new set of features for the upcoming implementations.

Defining customers’ market niche and uncovering revenue generating sources. Actively contributing to the development of producing projects’ strategies. Presenting my findings to top management and stakeholders. Taking charge of projects’ initial phases, facilitating work, streamlining communication and processes for internal teams and project managers. Building annotated detailed wireframes and interactive prototypes to envision project’s roadmap and simplify effective communication. Determining quick wins that are impactful with substantial results. Leading teams remotely with their work progress and tasks priorities, sticking to the identified projects’ plan and deliverables.

Entrusted with the leadership of UX related activities, establishing harmonious experience across diverse apps and systems within the platform. Clarifying requirements for internal teams by aligning expectations. Managing teams’ tasks, setting priorities, and overseeing assigned work. Actively engaging with stakeholders and management in decision-making process. Participating in the development of project strategies for future phases. Updating project’s backlog and preparing set of features for next implementation. Help bringing the platform to life, generating an average of AED 1.5 M / month.

Offering digital consultancy services to clients, that adds value to business growth. Involving in projects’ end-to-end phases, from initial pitching and analysis, all the way to implementations, UAT phases and go-live stages. Determining opportunities to optimize users’ flow and interactions. Strategically up-selling projects, which increases revenue by 5% to 30%. Central person for effectively communicating with external vendors and remote team members, managing their tasks and deliverables. Conducting users testing sessions with potential future users. Documenting projects’ features and functionalities. Overseeing projects’ backlog and determining items for the next delivery package.

Mentoring a team of juniors, creating a safe environment empowers taking risks, where mistakes are considered opportunities for growth, encouraging ownership. Keeping the momentum to motivate all team members. Identifying projects’ risks, to overcome shortcomings or delays. Bringing concepts into life, transforming ideas into interactive wireframes. Managing external vendors and freelancers’ bandwidth, task priorities, reviewing deliverables, and sharing feedback.

Requested to join and contribute to the first smart traffic center in Abu Dhabi, UAE, where integration with 20 diverse city systems is required. Consuming all data generated, analyzing information to be translated into an interactive and live dashboard(s). Generating well-defined project strategy and vision, explaining how all is going to connect as well as the platform’s expected behaviors. Identifying requirements, preparing a list of system features and functionalities, that support decision-making for traffic engineers as well as center users. Classifying emergency events to prepare a list of corresponding quick actions.

A dynamic and high-paced environment, where compelling pitches and innovative ideas are key for securing projects and acquiring new clients.Conducting market research, analyzing competitors, establishing the KPIs to consider as measurement of success. Handling multiple projects in the same time. Engaging in ideas brainstorming sessions, coming up with solutions that attract customers and helps increase their revenue or exposure. Crafting annotated wireframes and user journeys for multiple digital devices. Collaborating closely with account managers and technical vendors. Reviewing designers and technical outputs, making sure it’s meeting requirement as well as the implemented UX strategy.

Taking over the challenge of implementing UX/UI processes for all projects. Educating teams as well as management about the value added, the importance of building users-centered products. Initiating the establishment of the first specialized team in the company. Executing candidate interviews and mentoring team members. Classifying project features and functionality, administering backlog, and enhancing stories details. Accepting the role of a BA in some projects, by meeting clients, collecting, and documenting requirements, identifying work priorities.

Got appointed to lead the UX/UI department and front-end styling responsibilities. The central person for multiple projects, guiding teams toward the right track, clarifying requirements and providing alternative solutions when needed. Working in parallel delivering several projects and MVPs using Agile framework. Identifying projects’ strategies and pillars to be followed. Developing users’ stories, information architectures, journeys and flows, detailed wireframes, and interactive prototypes. Managing projects’ backlog, determining key features and functions, documenting all possible interactions. Producing all front-end styling tasks and UI visuals for systems and websites.

Trusted go-to professional using my extensive experience in the field to help organizations navigate through the digital field with ease and confidence. Helping companies in classifying their market niche, uncover potential revenue generating sources, by deeply understanding their business objectives as well as collaborating with key stakeholders.Participate in developing projects’ strategies to be followed.Taking the lead of project’s initial phases to facilitate work for internal teams and project managers. Building annotated wireframes and/or interactive prototypes to envision the project roadmap and facilitate effective communication. Identifying quick wins that are impactful with substantial results.

Creating websites and design templates, presentations and other multimedia materials for clients. Front-end development using advanced (Hand-Coding) CSS, HTML, photo editing and enhancement.