Sherlene Lim Email & Phone Number

Specialises in strategic analysis and operations, acts as a pricing consultant/ controller to determine the range of selling price to be proposed to clients.- Derive optimum range of selling price for studies by balancing profit and the estimation of direct and indirect cost - Manage and coordinate with agencies and vendors around the globe to determine fieldwork feasibilities and its cost impact - Maintains Kantar Pricing Tool platform usage, reviewing all cost and selling price before uploading budget for commissioning of a study - Review pricing operations on Kantar Pricing Tool to maximise efficiency of usage, and undergo user testing for new product launches on the platform

Specialises in the Thailand market’s strategic analysis and operations in terms of Pricing, Marketing, Product Planning, Demand & Supply, and Project Coordination. ⁃ Work closely with Toyota Motor Thailand to align the Thailand market’s direction with that of the Asia regional and global direction ⁃ Derive optimum volume/ profit balance for Toyota, helps to achieve competitive advantages in the market and plans overall profit maximization strategies ⁃ Identify key regional market/ customer trends to determine optimum grade strategies and market positioning ⁃ Analysis of market trends, economic performance, competition/ sales power and supply restrictions to advise and guide distributors on monthly demand and supply forecasts ⁃ Coordinate and align market activities and sale campaigns to achieve annual targets ⁃ Support new businesses and brand transformation projects ⁃ Review all Pricing operations to maximise efficiency through Toyota Production System (TPS), effectively reducing muda (waste)

- In charge of monthly demand and supply forecast and analysis in the Thailand market - Liaise closely with numerous stakeholders in different countries to achieve common goal of sales and profit maximisation

Singapore

- Specialises in Thailand market operations in mainly the C-segment vehicles- In charge of product development and pricing strategies- Coordinating and aligning market activities and sales campaigns to achieve annual target

- Involved in the marketing and operations process in the various courses- Handled queries from partners, suppliers and clients in an efficient manner to boost productivity- Directly assisted the Business Development Executive

- Handled the main operations process both online and offline to ensure a seamless workflow- Initiated in a social media marketing and customer retention campaign to increase sales- Designed creative marketing materials to increase awareness of the latest promotions

Bachelor Of Business And Management, Second Class Honours (Upper)

Activities and Societies: Student Representative Council - Pageant Committee Member

Audiovisual Technology, Diploma

Activities and Societies: Electrical Engineering Society Publicity Head, School of Engineering Society Welfare Head, Ngee Ann Polytechnic.