• Product Designed the Nations Direct app from paper sketches to app store launch.• Providing digital experience solutions for bank executives in Fintech to solve their business and customer needs. • Collaborated with business heads, executives and engineers to ensure a world class product experience.• Designed end-to-end user journeys and owned product UX delivery to ensure smooth iterations during rapid prototyping and design thinking.

• Designed user interface in hotel booking UI's• Solved user experience problems in booking flow and payment flow• Leading the engineering team towards a Minimum Viable Product (MVP) • Wireframes and interaction prototypes. • Competitive analysis and identifying user behavior patterns• Developer handoff with design specification, user screens, interaction flow• Designed UI for the influence of better UX in travel related products. Deliverables included:… Show more • Designed user interface in hotel booking UI's• Solved user experience problems in booking flow and payment flow• Leading the engineering team towards a Minimum Viable Product (MVP) • Wireframes and interaction prototypes. • Competitive analysis and identifying user behavior patterns• Developer handoff with design specification, user screens, interaction flow• Designed UI for the influence of better UX in travel related products. Deliverables included: Visual style guide, UI designs, prototypes, user journeys, wireframesDesign systems, Screen flows, UI graphic assets, site mapsVisual designs : Branding Logos, Color guides, Icon design, Image processing Show less

Planned, coordinated and executed the full spectrum of fresh products at a startup level, including sketches, conceptual designs, information architecture, user flows, prototyping and brand strategy to meet business goals.(Designed the ux strategy to self onboard hotel owners to list their property in the portal. This innovative and holistic approach helped the sales and marketing team to achieve 1,000+ leads from their target customer base within 3 months).

• Created comprehensive UI style guide with past practices for Android and web.• Working closely with the sales, marketing and development team to solve complex product user experience problems and come up with the UI solutions. • Involved utilizing elements of a user centered design process to research, plan and design new user interfaces as well as develop a refreshed brand identity & launcher icons.

Design | Wire-framing | Visual Design | Mobile UI Design | Web Design |