Sherrie Lee Email and Phone Number

• Develop and retain VIP customers• Review and make enhancement of the existing CRM system and reports with MIS team• Implement strategic and effective plans to enhance sales• Provide guidelines to data maintenance team in order to maintain a good quality of the customer database• Improve customers’ communication and resulting in building strong customer loyalty• Assist CEO in analyzing customer and staff feedback to implement strategic activities and identify new needs and services• Analyze competitive market segments to better understand current market position and situation• Coordinating with marketing department in order to consistently identify the target segmentation for each marketing initiative

• Implementing various marketing promotions for Hong Kong & Macau.• Managing printing houses to ensure marketing collaterals are being produced and delivered in a timely manner.• Supporting marketing initiatives and customer programmes through target list generation, campaign tracking and management reports.• Developing periodic communications to loyal customers including direct mailings and special offers.• Maintaining customer database on a daily basis.• Initiate monthly VIP renewal programme through DM,SMS/MMS and telephone call.• Support the set-up of the call centre to enhance CRM function and provide better customer service regarding the loyalty program.• Preparing weekly VIP key metrics reports and sales promotion analysis for senior management.• Liaising with IT department and external Marketing agency on ongoing data enrichment initiatives to enhance customer intelligence.

This position involves implementing and organizing all aspects of PR and Marketing programmes within; . Main duties include:• Organizing seasonal press presentations and store opening events within the regions.• Handling press requests on a daily basis including press samples management.• Planning and regulating monthly marketing budgets for all regional markets.• Planning regional advertisement bookings, including; print and outdoor advertisements as well as artworks preparations.• Formulating and implementing marketing strategies for regional markets through VIP events and sales-driven promotions.• Liaising with regional heads on PR and marketing activities to ensure corporate guidelines are met in a professional manner.• Weekly reports to US head office on all PR and marketing activities within regions.• To work closely with various vendors including; production houses, external caterers, printing houses, media and PR agencies within regions.• Maintaining good relationships with shopping mall landlords and seek to work and promote various marketing opportunities.• Managing and organising company VIP programme and electronic direct-marketing

This position involves managing international PR and marketing activities including:• Maintaining good relationship with overseas store managers and PR agencies.• New collection launches and store opening events.• Monitoring and regulating monthly marketing budgets for all international markets.• Handling international advertisement bookings and artworks preparation with media agencies.• Formulating and implementing marketing strategies for international markets.• Organizing marketing materials for overseas stores and franchisee partners such as; press samples, catalogues, lookbooks and visual merchandising materials etc.

For the company's coverage of the US jewellery and accessoriesmarket. This position involved working on my own initiative to research and implementmarket expansion strategies for this prestigious Hong Kong listed jewellery enterprise. Main responsibilities include:• Market research including attending and reporting international jewellery conventions.• Liaising with international clients.• Following up the order process from the initial order through to the final delivery and client feedback phase.