Sherri Eng Email & Phone Number

Oakland, California, United States

Alameda, CA

• Develops strategic outreach plans and manages tactics for integrated communications programs, large-scale events and day-to-day operations, managing teams of communicators and content creators for the Coast Guard’s.
• Performs media relations, such as drafting news releases, fielding inquiries, escorting media representatives, and serving as official spokesperson to increase public awareness of the Coast Guard and its activities.
• Conducts crisis communications during critical emergency situations (i.e., Hurricane Harvey, and Cosco Busan and Dubai Star oil spills). Holds FEMA PIO Type 1 qualification and numerous Incident Command System course.
• Crafts talking points and briefs Coast Guard officials in preparation for press conferences; conducts public affairs training for crewmembers, ensuring consistent response to media inquiries.
• Writes articles and shoots photos/video documenting Coast Guard activities; employs social media tools to disseminate information to the media and the public.
• Coordinates with multiple Coast Guard units and external agencies on community relations events, such as hospital and shipboard visits, to promote community goodwill.

Alameda, CA

• Developed and implemented strategic communications plan for the Coast Guard’s new Doctrine Division.
• Edited and wrote standard operating procedures to ensure consistent mission training and performance.
• Designed and managed Intranet sites for internal work groups.
• Set up contracts and develop relationships with outside print vendors.

San Francisco, California, United States

Oversaw public affairs and communications program for San Francisco VA Health Care System (SFVAHCS), which consists of the San Francisco VA Medical Center and six Community-Based Outpatient Clinics throughout Northern California, and serves more than 70,000 Veterans a year. * Evaluated the effectiveness of SFVAHCS’s public affairs program and adjusted.

Albany, CA

Directed and managed public affairs program to inform and educate the general public, media, local, state, Federal agencies, community organizations and industry partners, and congressional representatives on research activities conducted by the U.S. Forest Service’s Pacific Southwest Research Station (PSW), which has research facilities throughout.

Albany, CA

Implemented national external and internal communications programs for the U.S. Forest Service’s Washington Office.* Instrumental in the design, creation and implementation of the newly redesigned national Forest Service web site. Led content management/development efforts, including writing, editing and developing content. Worked with internal.

Albany, CA

Implemented external and internal communications programs for the U.S. Forest Service’s Pacific Southwest Research Station (PSW).* Performed work related to public affairs program activities, such as developing strategic communications plans, establishing internal media policy, and evaluating agency public affairs programs. * Advised PSW leadership on.

San Francisco, CA

• Prepared and executed customer communication programs, including project plans, budgets, timelines and communication documents. Managed budgets and in-house staff and contractors.
• Developed and advised management on strategies to support company products, initiatives and events on PG&E’s web site (www.pge.com); provided guidance to business partners on web content development; wrote and edited.
• Implemented video boards with customer-friendly messages at seven customer service offices, which improved office traffic flow and heightened customer awareness about PG&E’s services and programs.
• Assessed PG&E’s 75 customer service offices’ signage needs, developed a new branded design, and coordinated signage installation, which improved customer communication and gave the offices a consistent look and feel.
• Crafted talking points and customer communications regarding rate changes for customer-facing service and sales representatives, which ensured consistent company messaging.

San Francisco, CA

• Performed public relations, media relations, editing/writing and event planning duties for the Main Library and its 27 branches. Supervised five-person public affairs staff and managed department budget.
• Developed, directed, implemented and evaluated citywide public awareness campaign for the Branch Library Improvement Program, resulting in widespread public and media attention for the temporary closing and reopening.
• Established and developed relationships with the general public, news media, government agencies, community groups and non-profit organizations with the purpose of communicating and disseminating information about the.
• Fielded and responded to public and media inquiries; maintained media databases; served as Library spokesperson; provided media training to Library staff; and coordinated media interviews with key officials.
• Oversaw editorial direction of and provided daily updates to Library’s external web site (www.sfpl.org); produced web copy; and coordinated the development and implementation of blogs.
• Wrote and edited all publicity materials, including newsletter, news releases, public service announcements, brochures, backgrounders and fact sheets.

San Francisco, CA

• Served as web content manager.
• Produced steady increases in page views, user sessions and session length by developing content, managing structural redesign, site promotion and audience outreach of the California Judicial Branch’s public.
• Determined best strategies to present information online using various forms of technology; fielded and implemented content changes from agency and court staff; and enforced site style standards.
• Managed the production of external publications, including fact sheets, judicial leaders directory and marketing collateral.
• Managed agency’s photography requests; coordinated and art directed semi-annual “Day in the Life of the Courts” photo shoot; established and maintained agency’s digital photo archive; and shot photos for web site.

San Francisco, CA

• Wrote stories on management, leadership and workplace trends for the weekly magazine.
• Edited copy from staff and freelance writers for print and online publication.

San Francisco, CA

• Wrote, edited and managed production of internal and external print and online publications.
• Created content for employee newsletter, Giants magazine, Giants Yearbook, sales and marketing collateral, and team web site.
• Doubled number of page views for team web site (www.sfgiants.com) to 5 million per month in a year’s time by instituting new features and online player chats, and improving daily game coverage.

San Jose, CA

• Wrote about a broad range of topics, including small business, banking, careers and workplace issues for Business; East Palo Alto city news for News; Alameda County prep sports and outdoors activities for Sports; and.
• Conceived, developed and produced Getting Ahead, a 16-page consumer-oriented weekly offering how-to advice on careers and money. Planned story mix and established the section’s focus and identity.

Master'S, Journalism

Master'S, Library And Information Science

Bachelor'S, Business Administration