• Provide strategic advisory services and solutions for client companies to improve revenue generation, data and tech utilization, measurement processes, competitive marketing strategies--- Lead engagements in various digital marketing and advertising business areas, e.g., programmatic advertising and marketing automation, measurement product prep for industry accreditation, Go-To-Market strategy; custom B2B research and content creation--- B2B content creation includes multiple deliverable types - presentations, white papers, special reports, conference sessions and workshops, strategy briefs• Launch and manage Fathom, a B2B research and content creation business unit of The 614 Group• Develop, co-edit and publish Monday Bytes, a 614 Group newsletter with primary focus on brand safety and an audience of several thousand executives

• Led the repositioning of Ipsos Connect from a traditional survey research firm to an authority on the mash up of marketing, advertising and technology• Developed highly consultative approach to large client initiatives with the goal of applying leading edge MAdTech capabilities across teams and functions

• Created and led the ecosystem-wide Making Measurement Make Sense (3MS) initiative on behalf of marketers, agencies, publishers/media sellers (ANA, 4As, IAB). • More than doubled the number of IAB member councils and committees, ensuring member engagement by large numbers of senior and rising executives- --- Led member groups in creation of thought leadership, industry standards, market-making intellectual property to grow the digital marketing and media industry• Regularly briefed general and trade press on a variety of topics including digital ad revenue, measurement, consumer and B2B research findings, digital ad fraud, etc. Quoted by The NY Times, The WSJ, Advertising Age, The LA Times, MediaPost, Adweek, Ad Exchanger.• Originated and released game-changing marketplace intelligence and consumer research.

Promoted three times. Each promotion represented expanded job scope and responsibilities. Contributed to above market average revenue growth annually. Managed multi-million-dollar budgets. Built and led multiple departments/teams across several locations. Core business functions of the various departments/teams included: consumer insights and audience development research; ad sales research; competitive market intelligence and sales prospecting; audience growth; sales marketing positioning, sales enablement and presentation creation; B2B marketing plans development and activation.