✦ SALESFORCE SYSTEM CONSULTANT: Enhanced Salesforce architecture for small businesses, boosting efficiency.✦ TRAINING & EDUCATION: Developed staff training sessions to optimize Salesforce usage.✦ DATA MANAGEMENT: Provided guidance on database management and data hygiene practices.

Ran operations for a young sales arm of an established luxury DTC wine brand. Managed hospitality, sales, and operations and grew a small team into a department making $3 million per year. This role required many hats including:✦ LEADERSHIP & TRAINING: Spearheaded team recruitment, training, and development, achieving a 91% Customer Satisfaction Score.✦ SALES MANAGER: Using clear expectations and foundational OKRs, grew sales operation from a few hundred thousand to $3 million.✦ DATA ANALYTICS: Designed customized data collection and management system. Provided comprehensive reports with data analysis on a weekly, monthly, and annual basis for C-Suite and ownership. This system drove understanding of key results and led to our sales growth.✦ SALESFORCE ADMINISTRATOR: Project managed the architecture design and integration of Salesforce and was the Salesforce Administrator for the company. Used data in Salesforce to create multiple new marketing and sales campaigns that increased sales by over 20%.✦ MARKETING & CUSTOMER ACQUISITION: Created community outreach initiatives, managed social media campaigns, produced a webinar series, designed email marketing campaigns, conducted public speaking engagements, and streamlined e-commerce sales funnels. Created several new revenue streams that led to a 12% annual sales increase.✦ BUSINESS FINANCE: Managed departmental finances, including budgets, P&L, and sales projections, consistently operating under budget and optimizing profitability.✦ PROPERTY MANAGEMENT: Oversaw property management for luxury short-term rentals, enhancing customer experience and revenue opportunities.✦ OPERATIONAL EFFICIENCY: Utilized tech solutions and clear operational expectations to increase productivity. Grew ARR per head by 28% while tripling the size of the department.

Promoted to launch and manage a new wine brand in downtown Sonoma for HALL Wines.✦ MARKETING SUCCESS: Directed marketing, social media, and PR efforts, surpassing traffic goals by 45% and had to renovate our patio to handle increase in guest traffic.✦ EVENT MANAGER: Created and executed all consumer-facing events. Managed rentals, marketing, and staffing. Events resulted in revenue growth and a 15% increase in membership acquisition.✦ COMMUNITY OUTREACH & BUSINESS COLLECTIVE DIRECTOR: Was the Founder and Executive Director of a business collective, which designed marketing materials and distributed thousands of units around the greater Bay Area.✦ SALES MANAGER: Increased sales every year by at least 16% YOY while controlling expenses under budget.✦ PROPERTY OPERATIONS & RENOVATION: Managed maintenance, landscaping, and all FF&E. Project managed property renovation and expansion, which increased capacity by 23%.

Provided excellent customer service and wine education for a luxury wine brand.✦ SALES LEADER: Top sales performer on the team.✦ PUBLIC SPEAKER: Led tours for high-profile guests including actors, MLB players, NFL players, and the Clintons.