Sherry Chen Email & Phone Number

San Diego, California, United States

I am a San Diego native and real estate advisor whose passion is to help homeowners build long-term wealth through real estate. My expertise includes first-time homebuyers, real estate investments, 2-4 unit multifamily properties. I pride myself on the level of service and care I provide each and every one of my clients. My biggest reward is knowing that I've changed someone's life by helping them make one of the biggest financial decisions of their lives -- a decision that will ultimately help them build a legacy of wealth for years to come. I am an expert in Accessory Dwelling Units and I advise my clients, from first time homebuyers to real estate developers, on how to identify a property's maximum potential for building one or more ADUs and build property value. I am the recipient of local and state-level awards including:-2021 SDAR Gold Award Recipient -2022 CAR Rising Star Award I've been featured in notable publications for my real estate expertise including: MarketWatch, NerdWallet, Redfin and GoBankingRates. Specializing in:-First-time homebuyers-Real Estate Investments-2-4 unit Multifamily Properties-Real Estate Development-Accessory Dwelling Units

Greater San Diego Area

Specialized in website redesigns and conversion assessments with an eye for user-centric design, and implemented CRO best practices to increase conversions.Identify target buyer personas and mapping customer journeys to align visitor expectations with content to drive conversions. Strategize A/B testing roadmaps by prioritizing top KPIs and executed tests via Google Optimize. Collaborate with cross-functional teams including graphic designers and web developers to bring CRO recommendations to life.

Managed the creation of new content and consistently identified new keyword opportunities on a monthly basis for a diverse portfolio of clientsRecommended CRO strategies to increase revenue and conversions. Strategized and executed the creation of five microsites targeting international audiences using international SEO best practices.Collaborated with cross-functional teams including editorial, graphic design and development for website redesigns, optimizations, and content creation.

San Diego, Ca

Developed content marketing and SEO strategies catered to each brand’s unique needs in order to grow user acquisition and increase conversions. Created a diverse range of content including video, custom photography, infographics, articles, whitepapers and ebooks. Managed a diverse portfolio of clients including e-commerce, SaaS, real estate, and finance. Collaborated with Intuit’s TurboTax SEO team to implement, curate and QA content integrations across all paid channels while maintaining SEO best practices. Trained and led a team of content marketing specialists on SEO best practices, outreach strategies, project management, and client communication.

San Diego, Ca

Owned all content marketing efforts including ideation, creation, outreach and implementing SEO strategies for a diverse portfolio of clients.Developed and executed SEO outreach strategies for Airbnb to rank competitively on Google for location-based keywords through link acquisition on high domain authority sites. Consistently generated content ranking page one on Google for highly competitive keywords and increased number of referring domains by 280% for a major e-commerce retailer that averages over 1.3 million users per month.Produced in-depth monthly reports for each client on content performance, keyword rankings, and monitored monthly traffic, user acquisition and engagement.

San Diego, Ca

Project managed all content creation efforts for individual clients and collaborated across various departments including in-house web development and design teams, as well as managing freelance teams. Daily duties include copywriting, keyword research, competitive analysis, outreach and client communication.Experienced in using SEO, content marketing and analytics tools including: Moz, Ahrefs, SEMrush, Majestic, Link Prospector and Google Analytics.

San Diego, Ca

Managed native advertising PPC campaigns including: ad creation, ideation and optimizations to increase CTRs and lower CPCs.Optimized on-site native widgets to increase user engagement and click through rates to drive daily revenue. Sourced trending topics and curated engaging niche-specific content to scale traffic and drive user engagement. Monitored all site content to ensure that all site content is compliant with Adsense rules and regulations. Experienced in working with native advertising channels including Yahoo Gemini, Outbrain, Taboola, MGID, and RevContent.

San Francisco Bay Area

Identify and prospect leads using various search tools and build regional databases of wedding venues across the nation. Conduct mass email outreach including initial outreach and followups to schedule appointments for sales team. Track and update leads in Salesforce.

San Francisco, Ca

- Identify current food trends in an effort to anticipate local consumer demands within 5 geographic regions throughout the nation.- Target up and coming natural foods brands and onboard new customers. - Streamline information flow between brand partners, business development team, and operations on a daily basis.- Manage the promotional and demonstration calendars for over 70 brand partners, by disseminating information to sales teams and retailers throughout 5 national regions.- Generate weekly sales reports to assess brand performance at the SKU-level and retail store-level on a national level.- Assess brand partners’ current distribution channels and consult on growth strategies.

San Francisco, Ca

-Ranked as top leasing agent out of 21 agents within first three months. -Responsible for generating leads, and qualifying prospects via phone, email, and property tours.

San Francisco, Ca

-Managed customer service department by introducing prospective vendors to various services and products.-Generated sales leads by targeting prospective clients via online email campaigning, cold-calling, and consultations.-Directed various programs in an effort to generate sales by customizing product selection for individual buyers.-Acted as interface between buyers and vendors with customer service duties including conflict resolution, tech support, and marketing.-Supervised employees and managed all aspects of their training, scheduling, and payroll.

Greater San Diego Area

-Developed company website (www.cmckitchenandbath.com), and optimized SEO page rank for niche-based keywords. -Managed company advertisement campaigns online via Google Adwords/AdSense, as well as print media, including designing ads targeted towards targeted clientele demographics. -Managed construction projects including scheduling/dispatching contractors to jobsites, and ordering required materials, ensuring punctual delivery and arrival. -Created and implemented the use of cost analysis worksheets to gauge costs and profits for each contract.-Consult with clients on addressing home renovation needs and sell various interior remodeling jobs and products.

La Jolla, Ca

-Assist with research experiments on the applications of laser therapy on cancerous HeLa cells, and present findings in a presentation at the end of the 2-month internship