Sherry Daniel Email & Phone Number

Dallas/Fort Worth Area

• Monitor and engage 40,000 social media followers.
• Coordinate agency response via communications channels.
• Maintain OCL manual, collaborating with cross-functional teams to ensure SOPs are up-to-date and current.

Dallas/Fort Worth Area

• Developed and implemented communications strategy for over 5,000 independent distributors.
• Evaluated business needs to acquire additional staff where necessary.
• Oversaw and managed the development of an internal portal for customers to access resources and tools, reducing overall calls to customer service.
• Oversaw the development of new packaging to improve customer shipping experience.
• Planned and organized national conference for over 200 attendees.

Dallas/Fort Worth Area

• Collaborated with marketing team to plan and execute four marketing campaigns a year.
• Created written storytelling campaign that increased ad engagement by 20% resulting in increased new student inquiries.
• Prepared and presented weekly analytics reports, analyzing KPIs to identify opportunities to increase enrollment and presented findings to executive team.

Dallas/Fort Worth Area

• Created and implemented a communications strategy that included creating four new channels of communication including a website, paper publication, social media and e-newsletter.
• Oversaw a three-month project to redesign the website and develop an app.

Master Of Business Administration (M.B.A.), Marketing Management

Bachelor Of Arts, Journalism: Public Relations; Marketing

Activities and Societies: Kappa Delta Chi, Hispanic Student Association, PRSSA