Sherryl Clay Email & Phone Number

New York, Ny, Us

San Jose, Ca, Us

- Lead development of the integrated Global Marketing Plan to successfully and effectively enable Cisco partners and engage potential SMBs customers- Development and management of partner enablement program and strategy- Engage and align with global partner sales, BUs and marketing teams on programs and campaigns- Influence and review content and messaging development based on insights and partner/customer needs.- Lead Regional Marketing collaborators to align on plans and be the voice of SMB marketing.- Engage with the broader Global Partner Marketing community on plans and business impact.- Align with global and regional RTM partner marketing teams to assemble and grow SMB pipeline and bookings.- Partner with the analytics team to share reporting against marketing performance goals.- Collaborate with global regions to produce and publish translated assets for use by partners and sales organizations.- Planning, management, and execution of sponsorship at major Cisco events

New York, Ny, Us

Development, growth and fostering of marketing partnerships within partner ecosystem and field marketing organizations for expert-driven cybersecurity services leader- Production, management and execution of both national and regional field marketing events- Construction of co-marketing programs leveraging BlueVoyant and partner resources and services, while ensuring brand, messaging and timing consistency with corporate and sales objectives- Content development and campaign initiation to educate, engage and drive demand with partners- Collaboration with key internal and external stakeholders to align and nurture mutually beneficial relationships with channel and technology partners- Development and management of partner recruitment initiatives and events- New partner onboarding and enablement- Management of large-scale, national events and activities; production and execution of .conf21 digital event which generated more than 500 leads and produced over $6.7 million in pipeline for the company- Preparation and delivery of regular marketing status updates and performance reports for all levels of the organization

San Jose, Ca, Us

• Creation, execution and management of regional channel, distributor and field marketing programs for market leader in Zero Trust Network Access (ZTNA) and SaaS,cybersecurity space. Alignment with key stakeholders including C-level Executive team, Product Marketing, Sales Management and Key partners to optimize program performance and meet pipeline goals • Collaboration with regional channel managers and sales leaders on annual and quarterly planning to ensure partner enablement and alignment with strategies, objectives and priorities. • Develop and nurture close relationships with key channel, alliance and distribution partners to strategically drive their revenue through joint marketing plans for Pulse Secure products and solutions• Track product and program success in market, adjust marketing tactics and programs where needed to ensure the best ROI• Build and manage joint regional marketing plan and engagement framework for all partners, including go-to-market activities such as thought leadership, customer success stories, and demand generation activities• Design and development of comprehensive co-brandable tactics, assets and content built for use in awareness, enablement and lead/demand generation. Includes but not limited to campaign kits, datasheets, solution briefs and web pages• Definition and management of regional budgets; management of MDF budgets for North American regions• Planning, management and execution of integrated programs including webinars, tradeshows, email, social media,lead generation and other custom events/activities with channel and distribution partners• Leverage of corporate/global campaigns, messaging and activities to fit regional needs and further drive pipeline. • Steady cross collaboration and communications with supporting marketing functions including global corporate marketing, demand generation, product marketing, social media, training and others to develop go-to-market messaging focused on C-suite decision makers

• Management and execution of North American marketing programs for converged network and endpoint solutions provider • Focus on strategy,implementation and development of joint business plans, go-to-market messaging and enablement programs • Partner with key stakeholders from key channel and alliance partners, field sales, business development, product and corporate marketing to develop strategies,execute tactics for demand generation, pipeline and revenue objectives• Alignment between sales and marketing to ensure agreement and syncronization of goals• Collaboration with elite and national partners on annual and quarterly marketing plan implementation • Creation, enablement and deployment of local/regional/national marketing programs that can include digital email campaigns, online advertising, conferences, training seminars, webinars, and content syndication• Development of marketing strategy and lead generation plans; progress tracking and adjustment for changes in the marketplace and competitive conditions • Design and execution of both broad-based campaign iniitives as well those aimed at vertical markets such as k-12, higher education, hospitality, MDU and healthcare, offering connectivity and integrated IoT solutions• Demonstration of program effectiveness and impact through plan results, data reporting and dashboard development• Identification of customers who will participate in activities such as case studies, editorial by-lines, videos and webcasts• Development of regional campaigns, producing and aligning various tactics with the buyer’s journey • Management of end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance

Santa Clara, California, Us

• Development and execution of targeted (ABM) marketing programs across multiple channels, vertical industries and personas for field Solution Sales and Professional Engineering teams• Partnership with key stakeholders including product marketing, Sales team leaders, alliance/channel partners, corporate marketing, event management, digital teams and third-party agencies to develop and execute account-based marketing strategy, demand and lead generation plans• Creation of campaign elements and corresponding assets designed to accelerate pipeline growth, win net-new logos, capitalize existing accounts and maximize ROI • Definition of list segmentation; identification of target accounts, development of messaging, value propositions, creatives, content, and • Continuous status assessment of overall programs; reporting of KPIs – pipeline, opportunities generated/won, etc. Recommendation and implementation of necessary adjustments• Collaboration with sales and corporate marketing to identify customers for case study and testimonial development • Active participant in QBRs, sales team planning sessions and status calls• Creation and management of multi-touch nurture campaigns in Eloqua• Production and delivery of core deliverables including emails, invitations, white papers, newsletters and executive profiles • Enablement of sales teams; development of materials and coordination of client pitch presentations• Supervision of creative team, vendors and third-party service providers

Houston, Texas, Us

• Planning, development and management of end-to-end, multi-channel integrated, digital Demand Generation and Awareness campaigns for the largest, fastest growing segment of Hewlett Packard Enterprise – HPE Just Right IT for Small and Midsize Business (SMB)• Leadership and development of multi-touch nurture campaigns in Eloqua; development of framework, content strategy and mapping of available assets to the buyer’s journey• Development and translation of tactics for use in all Just Right IT initiatives including emails, landing pages, banner ads, call guides, telemarketing, etc., for execution by regional and channel marketing teams• Leadership and collaboration with key stakeholders, regional marketing, content strategy, channel partner/alliance organizations (Intel), product marketing, business units, branding and agencies to develop impactful programs for new campaigns, complete rebranding and refresh initiatives • Regional marketing enablement and support; collaboration on customization and localization of tactics and calls to action• Tracking and reporting of Marketing Qualified Leads (MQL) and other Key Performance Indicators (KPI’s) to monitor impact and determine areas of action. Communication of results on regular basis• Production and management of major projects including video series and interactive white papers • Engagement with product development and business units to develop core and channel tactics and messaging in support of go-to-market strategies and new product introductions (NPIs) for servers, storage and networking offerings• Maintenance and management of campaign program budget, project schedules, approvals and other project-related needs• Management of third-party agencies and vendors for development and delivery of campaigns, assets and other projects.

Tokyo, Japan, Jp

• Identifying, creating, delivering and project management of highly targeted, integrated sales and account-based marketing programs for industry leader in Cloud and Data Center Security space• Aligned with global partners and regional teams to develop and execute integrated program plan across all marketing channels • Identifying, creating, delivering and project management of highly targeted, integrated, account-based marketing programs for industry leader in Cloud and Data Center Security space• Aligned with global, regional teams and ecosystem partners (AWS, Microsoft, VMWare) to develop and execute integrated program plans across all marketing channels to ensure consistent messaging and delivery• Leadership of cross-functional program planning and project management and scheduling• Partnership with internal and external stakeholders, creative resources and analyst relations to translate strategic objectives into go-to-market programs, digital presence and core/channel materials to support thought leadership and demand generation activities. • Engaged with solution and product business units, regional marketing and sales teams, as well as third party creative agencies, to develop content and tactics as well as monitor program results• Collaboration with and support of analyst relations team• Lead internal project status meetings and ongoing project schedule updates• Direction and management of creative team, vendors and writers• Management of resources and budget

Mckinney, Tx, Us

• Planning, development and driving of integrated SaaS, account-based marketing strategies, plans and programs for global mechanical engineering, tolerance analysis and GD&T software solutions provider• Ownership of creation, strategy and execution of all targeted marketing programs that included content creation, digital tactics/assets, website development, demand generation, campaigns/lead nurture, field events, users group conferences, tradeshows and sales enablement. • Evaluation of corporate website for SEO improvement. Optimized website resulting in organic search improvement from page 5 to top position on page 1 for key words• Drive demand generation both directly and via partner ecosystems• Management of CRM in Salesforce.com• Monitoring and reporting of analytics for all digital programs, including web traffic, SEO, and paid search advertising• Collaboration with partners, channel teams, distributors and regional sales to increase engagement and ensure alignment with programs• Partnered with product planning and development to develop content, messaging, product roadmap and support new launches and quarterly milestones• Development of integrated programs for specific vertical industries, including healthcare, heavy equipment and automotive• Ownership and management of reseller and distributor program• Development and nurturing of alliance partner relationships with three main technology partners (PTC, SolidWorks, Dassault Systems). Co-development of collateral pieces.• Management of partner events, trade shows, users group conferences, training sessions, and corporate events• Supervision of administrative team; management of outside vendors and service providers• Planning and management of all budgetary functions for department