Sherryl Clay Email & Phone Number

New York, NY, US

San Jose, CA, US

- Lead development of the integrated Global Marketing Plan to successfully and effectively enable Cisco partners and engage potential SMBs customers- Development and management of partner enablement program and strategy- Engage and align with global partner sales, BUs and marketing teams on programs and campaigns- Influence and review content and messaging.

New York, NY, US

Development, growth and fostering of marketing partnerships within partner ecosystem and field marketing organizations for expert-driven cybersecurity services leader- Production, management and execution of both national and regional field marketing events- Construction of co-marketing programs leveraging BlueVoyant and partner resources and services.

San Jose, CA, US

• Creation, execution and management of regional channel, distributor and field marketing programs for market leader in Zero Trust Network Access (ZTNA) and SaaS,cybersecurity space. Alignment with key stakeholders.
• Collaboration with regional channel managers and sales leaders on annual and quarterly planning to ensure partner enablement and alignment with strategies, objectives and priorities.
• Develop and nurture close relationships with key channel, alliance and distribution partners to strategically drive their revenue through joint marketing plans for Pulse Secure products and solutions
• Track product and program success in market, adjust marketing tactics and programs where needed to ensure the best ROI
• Build and manage joint regional marketing plan and engagement framework for all partners, including go-to-market activities such as thought leadership, customer success stories, and demand generation activities
• Design and development of comprehensive co-brandable tactics, assets and content built for use in awareness, enablement and lead/demand generation. Includes but not limited to campaign kits, datasheets, solution briefs.

• Management and execution of North American marketing programs for converged network and endpoint solutions provider
• Focus on strategy,implementation and development of joint business plans, go-to-market messaging and enablement programs
• Partner with key stakeholders from key channel and alliance partners, field sales, business development, product and corporate marketing to develop strategies,execute tactics for demand generation, pipeline and revenue.
• Alignment between sales and marketing to ensure agreement and syncronization of goals
• Collaboration with elite and national partners on annual and quarterly marketing plan implementation
• Creation, enablement and deployment of local/regional/national marketing programs that can include digital email campaigns, online advertising, conferences, training seminars, webinars, and content syndication

Santa Clara, California, US

• Development and execution of targeted (ABM) marketing programs across multiple channels, vertical industries and personas for field Solution Sales and Professional Engineering teams
• Partnership with key stakeholders including product marketing, Sales team leaders, alliance/channel partners, corporate marketing, event management, digital teams and third-party agencies to develop and execute.
• Creation of campaign elements and corresponding assets designed to accelerate pipeline growth, win net-new logos, capitalize existing accounts and maximize ROI
• Definition of list segmentation; identification of target accounts, development of messaging, value propositions, creatives, content, and
• Continuous status assessment of overall programs; reporting of KPIs – pipeline, opportunities generated/won, etc. Recommendation and implementation of necessary adjustments
• Collaboration with sales and corporate marketing to identify customers for case study and testimonial development

Houston, Texas, US

• Planning, development and management of end-to-end, multi-channel integrated, digital Demand Generation and Awareness campaigns for the largest, fastest growing segment of Hewlett Packard Enterprise – HPE Just Right IT.
• Leadership and development of multi-touch nurture campaigns in Eloqua; development of framework, content strategy and mapping of available assets to the buyer’s journey
• Development and translation of tactics for use in all Just Right IT initiatives including emails, landing pages, banner ads, call guides, telemarketing, etc., for execution by regional and channel marketing teams
• Leadership and collaboration with key stakeholders, regional marketing, content strategy, channel partner/alliance organizations (Intel), product marketing, business units, branding and agencies to develop impactful.
• Regional marketing enablement and support; collaboration on customization and localization of tactics and calls to action
• Tracking and reporting of Marketing Qualified Leads (MQL) and other Key Performance Indicators (KPI’s) to monitor impact and determine areas of action. Communication of results on regular basis

Tokyo, Japan, JP

• Identifying, creating, delivering and project management of highly targeted, integrated sales and account-based marketing programs for industry leader in Cloud and Data Center Security space
• Aligned with global partners and regional teams to develop and execute integrated program plan across all marketing channels
• Identifying, creating, delivering and project management of highly targeted, integrated, account-based marketing programs for industry leader in Cloud and Data Center Security space
• Aligned with global, regional teams and ecosystem partners (AWS, Microsoft, VMWare) to develop and execute integrated program plans across all marketing channels to ensure consistent messaging and delivery
• Leadership of cross-functional program planning and project management and scheduling
• Partnership with internal and external stakeholders, creative resources and analyst relations to translate strategic objectives into go-to-market programs, digital presence and core/channel materials to support thought.

Mckinney, TX, US

• Planning, development and driving of integrated SaaS, account-based marketing strategies, plans and programs for global mechanical engineering, tolerance analysis and GD&T software solutions provider
• Ownership of creation, strategy and execution of all targeted marketing programs that included content creation, digital tactics/assets, website development, demand generation, campaigns/lead nurture, field events.
• Evaluation of corporate website for SEO improvement. Optimized website resulting in organic search improvement from page 5 to top position on page 1 for key words
• Drive demand generation both directly and via partner ecosystems
• Management of CRM in Salesforce.com
• Monitoring and reporting of analytics for all digital programs, including web traffic, SEO, and paid search advertising