Sherry Butterfield Wilcox

Sherry Butterfield Wilcox Email and Phone Number

Director of Analytics @ Social Factor
Saint Johns, FL, US
Sherry Butterfield Wilcox's Location
Saint Johns, Florida, United States, United States
Sherry Butterfield Wilcox's Contact Details
About Sherry Butterfield Wilcox

My focus is in data analytics, social listening, consumer insights, and research. I am curious about how people think, behave, and communicate with one another. I love to solve data puzzles and create stories with data in visually appealing presentations with data-driven recommendations and insights.Skills:• SQL, Excel, Power BI, Looker, Tableau, Sprinkr, Brandwatch, Talkwalker• Social listening expert• Trendspotting, consumer and cultural trend analysis• Data-driven insights and data storytelling• Data cleansing, data validation and data visualization• Audience Intelligence• Competitor analysis• Brand reputation and risk analysis• Social media campaign and content performance• Crisis management• Team building, mentoring, and coaching• Project management, guidelines and processes including moderation, engagement, and child safetyI’ve worked with Fortune 500 companies including: Toyota, Nissan, Ford, Mondelez (Oreo, Cadbury, Ritz), Heinz, Fruit of the Loom, Keurig Dr Pepper, MolsonCoors, Diageo, AstraZeneca, MSD, Roche, Peloton, Etsy, HSBC, Visa, SAP, Nintendo, Disney, St. Jude Children's Research Hospital, and STARZ

Sherry Butterfield Wilcox's Current Company Details
Social Factor

Social Factor

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Director of Analytics
Saint Johns, FL, US
Website:
socialfactor.com
Employees:
88
Sherry Butterfield Wilcox Work Experience Details
  • Social Factor
    Director Of Analytics
    Social Factor
    Saint Johns, Fl, Us
  • Is The Answer
    Senior Consultant | Insights And Research
    Is The Answer Jun 2023 - Present
    Is The Answer is a leading change agency delivering transformative business strategies. We partner with clients to drive change, solve complex challenges, and achieve meaningful results through the application of community building methodologies, social media technology and employee engagement. Is The Answer combines insights, research, and innovative thinking to deliver customized operational solutions that empower its clients to thrive in a rapidly evolving landscape.
  • The Social Element
    Director Of Insights And Research (Global)
    The Social Element Dec 2015 - May 2023
    Jacksonville, Florida Area
    Built a global Insights and Research department from the ground up, creating new services with oversight of quality of service. Managed a team of social media analysts and experts that provided data analysis, social listening, campaign and content performance and social performance for our global clients. Oversight on client deliverables, including social performance and campaign reporting, business and strategy reviews, benchmarking, competitor analysis, audience analysis, social listening, brand risk and reputation and trend spotting.
  • Social Element
    Director Of Project Management, North America
    Social Element Jan 2021 - Apr 2023
    United States
    In my interim role as Director of Project Management for North America at The Social Element, I drove the effective implementation of client projects using Agile methodologies, ensuring both high quality and operational efficiency. I managed a team of Project Managers, overseeing their recruitment, resource utilization, and performance. My role involved resolving operational conflicts, enhancing client experiences, and maintaining the highest standards of customer satisfaction. I was responsible for key processes like Project Tracking, Client Incident Reports, and the onboarding process, ensuring they aligned with our company’s culture and best practices. Additionally, I collaborated closely with senior leadership to drive operational improvements, supported major client launches, and led the transition to new systems. I held this role while simultaneously serving as the Global Director of Insights and Research.
  • Polpeo
    Social Media Crisis Team
    Polpeo Oct 2013 - Oct 2019
    As part of Polpeo’s social media crisis team, I’m one of the people who acts as a member of the public, responding to the simulation participants attempts to quell the mounting crisis. As an experienced community manager, I help assess the responses of participants, and provide teams with expert feedback on how they can respond when the real crisis hits.Polpeo creates social media crisis training for brands and their agencies, using social media simulation software, and a team of trained community managers acting as the public behind the scenes.
  • Emoderation Limited
    Social Media Services Director, Americas, Asia And Au
    Emoderation Limited Mar 2014 - Dec 2015
    United States
    Responsible for the overall management of social media services in the Americas and Asia for Emoderation including community management, online moderation, child safety, engagement, and project management services.
  • Emoderation Limited
    Senior Community Manager, United States And Asia
    Emoderation Limited Jan 2011 - Mar 2014
    Managed the community management team across global brand engagements. Monitored benchmarks for measuring the impact of social media programs and strategies for the business. Services include content creation, consumer insights and research, community moderation, child safety, managing policies and guidelines, and engagement.
  • Emoderation Limited
    Project Team Leader
    Emoderation Limited Dec 2007 - Jan 2011
    Lead the planning and implementation of social media services for global clients, and facilitated the definition of project scope, goals, and deliverables. Services include community moderation, child safety, managing policies and guidelines, and engagement.
  • Sulake
    Online Community Moderator
    Sulake Feb 2005 - Dec 2007
    Unseen silent moderation, in-game moderation, game host - responsible for keeping children safe in an online virtual gaming environment.
  • Aol Time Warner
    Community Education Manager
    Aol Time Warner 2001 - Feb 2005
    Burnsville, Minnesota, United States
    • Manage and oversee an online community leader education program and community leader headquarter space.• Host and seed message boards to generate content and engage members.• Responsible for building and shaping online communities.• Develop and write online training curriculums.• Coordinate a large team of volunteer community leaders; management of community eduction staff.• Develop and oversee an online mentoring program.• Design database solutions to automate tasks.
  • Kennedy Covington Lobdell & Hickman, L.L.P.
    Application Support Specialist
    Kennedy Covington Lobdell & Hickman, L.L.P. 2000 - 2001
    Charlotte, North Carolina, United States
  • Bank Of America
    Human Resources Specialist, Employee Relations Coordinator, Real Estate Analyst
    Bank Of America 1991 - 1999
    Jacksonville, Florida, United States

Sherry Butterfield Wilcox Skills

Community Management Social Media Marketing Community Sites Online Moderation Content Strategy Social Networking Social Media Measurement Social Media Facebook User Generated Content Community Building Community Engagement Web Content Management Digital Media Online Content Creation Virtual Worlds Editing Social Media Consulting Corporate Blogging Management Writing Online Gaming New Media Team Management Social Media Strategist Customer Service Social Media Best Practices User Experience Training Pinterest Facebook Marketing Web 2.0 Corporate Social Media Social Media Education Twitter Online Communities Content Creation Social Media Monitoring Customer Relations People Management Team Leadership Community Organizing Social Media Integration Editorial Product Development Online Content Online Publishing Forums Facebook Fan Page Creation Moderation Online Community Management

Sherry Butterfield Wilcox Education Details

Frequently Asked Questions about Sherry Butterfield Wilcox

What company does Sherry Butterfield Wilcox work for?

Sherry Butterfield Wilcox works for Social Factor

What is Sherry Butterfield Wilcox's role at the current company?

Sherry Butterfield Wilcox's current role is Director of Analytics.

What is Sherry Butterfield Wilcox's email address?

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What is Sherry Butterfield Wilcox's direct phone number?

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What schools did Sherry Butterfield Wilcox attend?

Sherry Butterfield Wilcox attended Flagler College.

What are some of Sherry Butterfield Wilcox's interests?

Sherry Butterfield Wilcox has interest in Kids, Cooking, Exercise, Gardening, Outdoors, Nascar, Electronics, Home Improvement, Reading, Crafts.

What skills is Sherry Butterfield Wilcox known for?

Sherry Butterfield Wilcox has skills like Community Management, Social Media Marketing, Community Sites, Online Moderation, Content Strategy, Social Networking, Social Media Measurement, Social Media, Facebook, User Generated Content, Community Building, Community Engagement.

Who are Sherry Butterfield Wilcox's colleagues?

Sherry Butterfield Wilcox's colleagues are Marcel Braune, Nicole Mendez, Alaine Flax, Hiba Azar, Angel Solano, Jasmine E., Clariza L..

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