Sheryl O'Connell Email and Phone Number

I am a mission-driven graphic designer and art director with a passion for creating meaningful design that makes a lasting impact. With over 20 years of experience, my specialties are visual strategizing, impactful storytelling, and design management, coupled with artistic abilities and a great style sense. My MissionI take pride in my ability to deliver projects on time and on budget, while maintaining the highest standards of quality. I’m committed to exercising values that support social good and promote diversity, equitability, and inclusivity.Brands SupportedGlobal brands, national and local nonprofit organizations: Girl Scouts of the USA, Condé Nast, Time Inc, Sports Illustrated, Marvel, Taunton Press, SmallGood, Isaiah House Brand StrategyI believe a brand is more than a logo, a color, or a positioning statement: A brand is an essential promise, that must be fulfilled in all interactions. It’s about understanding the client’s needs and delivering a solution that meets those needs effectively.Art Direction and DesignI believe good design is more than graphics, typography, and images: it is a philosophical pursuit of beauty, simplicity, and positive user experience. I prefer a clean and modern approach that is shareable, memorable, and optimized for the mobile age.Design ProductionI apply craftsmanship and technical knowledge to all projects, be that a printed annual report, signage, logo development, or social media campaign. My areas of expertise include branding, typography, editorial design, photo research and editing, color correction, and optimization, making projects go from good to great.Capabilities• Print and Digital Design• Brand Identity• Art and Photography Direction• Photo Editing and Manipulation (Photoshopping)• Campaign Execution• Exhibition Design and Signage• Design Production• Highly proficient in Canva, Adobe Creative Suite, Microsoft Products, CMS Software