Highly creative and collaborative resource who prides himself on defining strategy and using data and consumer insights for decision-making. Energetic and passionate individual with go-to-market execution, communication and project management skills. Industry-leading marketing professional with over 9 years of diverse experience in creating integrated marketing campaigns for world-class brands that focus on targeted consumer-centric communication and messaging via a robust mix of owned, earned and paid media, in an effort to drive awareness and maximize purchase intent. Strong knowledge and thorough understanding of overall social media landscape and proven ability to leverage the strengths of various channels and tools to drive towards business goals.Areas of expertise include:1. Positioning, Messaging & Branding2. Business & Competitive Analysis3. Cross-Functional Team Leadership4. Rural Marketing & Activation5. Creative Development6. Retail Marketing 7. Forecasting & P&L Ownership8. Agency Management