Paul Shields Email & Phone Number

15+ years experience in brand, communications and marketing strategy.National and international experience within creative agencies and strategic consultancies and direct to business as a freelance consultant.Work hands on as part of client teams to develop and embed brand and marketing strategy as a driver for business change.Believe that successful strategy is rooted in strong internal engagement at all levels of a business.At my best when presented with the opportunity to unlock complex issues and work in multifaceted teams.Core skill-set:Strategy development: brand definition, marketing strategy, communications strategy.Strategy translation: development of guidelines and employee engagement.Stakeholder engagement and management: structuring, facilitating and managing complex stakeholder groupsResearch and insight: qualitative research design and moderation, workshop design and facilitation, stakeholder consultation.Project management and leadership: project design, team and agency management.New business: lead generation, pitching and converting.Past clients have included Microsoft, Unilever, Dow, Toshiba, Pepsico, Nestle, Samsung, BASF, Hitachi, OVHCloud and T-Systems.

Listed skills include Qualitative Research, Brand Architecture, Customer Insight, Consumer Insight, and 21 others.