Shikha Garg Email & Phone Number

Berlin, Germany

Berlin, Germany

Berlin, Germany

Key Achievements:1. Developed Brand Strategy for full candy lollipop launch, via developing the product, researching concept, packaging, TVC, Digital creatives, and Influencer campaigns. 2. Created Awareness for Lollipop Day in India through Digital Campaign and collaborations with other brands, and Influencers. Top trending campaign on Twitter for the day. 3. Launched a Limited Edition Pack, Do You Love Me, to create engagement through on-pack embossed lollipops. Created 360 degree campaign on Digital and TV using Influencers, Instagram filter, GIFs, static posts, and packaging development4. Spearheaded Gaming partnership campaign (6 weeks) for the Brand with Loco's two most popular games to bring fun alive for consumers on mobile, reaching 1mn+ users

Gurgaon, Haryana, India

Key Achievements• Introduced new TV commercial launch for Dulux Ambiance in Sep 2019• Launched global no.1 Interior Emulsion brand – Dulux Ambiance pan India. First of its kind artisans inspired collections with biggest consumer offering of 30 unique designs in 150 colours• Applauded for setting new benchmark in the development and production of 92 pager designer finishes collections• Lectured 150+ students at MDI Gurgaon on Product Management detailing on innovation through gate process, and product launch• Successfully increased the market share (1%  10%) for Dulux Velvet Touch Metallics – a premium metallic paint range for interiors. Achieved the annual volume targets within 2 months of launch• Awarded star employee of the month amongst 1500+ employees for May 2019• Won gold for best activation in S.E. Asia region for generating maximum sales leads. Executed Samplathon – successful consumer initiative for demand generation. Completed 4,000+ samplings in the quarter, with more than 50% conversions • 3x leads through a successful pilot in Gujarat to test new route to market through architects and interior designers• Increased 50% painter franchisee for Velvet Touch Finishes range through special skill set training program to strengthen market image• Delivered 35% growth in FY 2018 y-o-y for Velvet Touch Finishes range – highest growth since the launch of the product 6 years ago

Gurgaon, India

• Create events, activities, and opportunities that help students best use Lafalafa promotions. • Collect campus feedback through focus groups, surveys, and individual interviews. • Work with professionals at Lafalafa to promote current services and shape future ones. • Analyze the app and website for improvements.

Mumbai Area, India

• Designed & implemented reporting formats for MT in-store team (Availability, Visibility, Promo Compliance) now being used pan India• Learnt and Created excel/tableau dashboards to summarise implementation status & automated next steps to plug in executional gaps• Achieved transparency w.r.t. gaps in execution using dashboards; Customised information communication to be used for Modern Trade team• Redesigned score card for stores and chains basis performance parameters measured while calculating returns on spends in store reports• Suggested mobile application parameters for in-store business driver reporting via competitor benchmarking on 22 factors against 10 FMCG firms

Noida Area, India

• Managed various post-disbursal functionalities in the product such as receipt generation, EOD, customer service and knock-off• Worked on new and existing functionalities to be included in the lending product used by banks like HDFC, ICICI, DCB etc.

Mumbai Area, India

Project Title: Automation of Transformer Test Setup using SCADA and RS LOGIX 500Testing of transformers was being done manually and instrument errors were high. Worked on automating the process of testing using SCADA and RS LOGIX 500 in which replaced analog meters by digital meter. Thereby, increased accuracy of test setup.

Completed coding of book (Modern Digital Electronics by R.P.Jain) in SCILAB language under Textbook project, IIT-Bombay

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, 7.14

Activities and Societies: Alumni Relations Committee

Master Of Business Administration (M.B.A.), Marketing, 9.8

Bachelor’S Degree, Electronics Instrumentation &Control

Activities and Societies: • Youth United • Bookiria • Syahee • Founder, BOOKIRIA Initiated the idea of selling old books within college.