Cliched concoction of Computer Science Engineer & PGDM (Marketing), now working in FMCG eCommerce domain with total professional experience of 12 years. Current assignment is with Lotus Herbals Pvt Ltd as Business Head eCommerce, responsible for 350 Cr. portfolio for the gamut of brands in the beauty, color cosmetics and personal care category. Key responsibility of augmentation of market share and cross functional responsibility for delivery of business objectives. Intrapreneur focused on Business Development with expertise in Key Account Management, Performance Marketing, E-Commerce, Channel Management, P&L management, Sales Strategy and Team Management. Skilled in Negotiation, Customer Development and Customer Relationship management.Also have 100+ byline articles published with India's leading tech magazine PCQuest and other media vehicles.