Responsible for Launching SOULSARA B2B.Specialized in Go-to-Market (GTM) Strategy, Tailored Content, Market Research, Sales Enablement, Customer Advocacy, and Full Funnel Approach.Leading remote collaborations with stakeholders and implementing B2B strategies.

Design marketing and branding strategies for NF Gifts Pvt.Ltd.

Managing the Komedians circle across 23 cities in India

Handling Social Media Channels, Marketing Collateral . Product Pricing for all Brands globally. Communication with Principal Brand with respect to Brand Guidelines, Approvals, Pricing, etc. Marketing Activities like Press Conference, Ads, In-store promotions, etc. Development and dissemination of digital newsletter, Social Media promotions, PR Agency Management. Trade Fair Management, etc.

Involved with the sales and marketing division for the growth of industrial products in BangaloreKey areas include business generation, boosting digital media presence of the brand, implementation of segmentation study to segregate an available consumer database and understand the consumer typologies.Responsible for the launch of an aggressive digital marketing campaign using tools and techniques like digital storytelling, generating traffic on the landing page by adding interesting content like blogs, beta testing the digital marketing campaign’s success by studying the growth in footfalls and purchasing from IFB Points (company owned and company operated stores) , generating consumer participation and analyzing the viewing of content on the home page.Working in close liaison with a vendor on the organization's approach to utilizing Google AdWords

Involved in end to end project management for the consumer insights (primarily quantitative studies) division called IMRB One Kolkata which primarily caters to an Indian FMCG major. Involved in various activities including : Developing research proposals(which includes analysing cost implications), questionnaires for Survey (includes both online and pen-paper based surveys). Coordination with project management team and field during on-going study Briefing Analytics team about the data processing requirements Analyzing the data received and understanding the trends and other relevant information using statistical tools that aid in analysis like SPSS, Sawtooth, Latent Gold, AMOS, Magic Conducting Regression analysis, Cluster analysis, Correlation runs, Factor analysis, Model generation (structured and unstructured), etc. to better understand trends in data to aid generation of detailed consumer insights that can be presented to the client