Associate Research Manager
Kolkata Area, India
Involved in end to end project management for the consumer insights (primarily quantitative studies) division called IMRB One Kolkata which primarily caters to an Indian FMCG major. Involved in various activities including : Developing research proposals(which includes analysing cost implications), questionnaires for Survey (includes both online and pen-paper based surveys). Coordination with project management team and field during on-going study Briefing Analytics team about the data processing requirements Analyzing the data received and understanding the trends and other relevant information using statistical tools that aid in analysis like SPSS, Sawtooth, Latent Gold, AMOS, Magic Conducting Regression analysis, Cluster analysis, Correlation runs, Factor analysis, Model generation (structured and unstructured), etc. to better understand trends in data to aid generation of detailed consumer insights that can be presented to the client