Shilpa Panicker Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Teterboro

Promoted to member of Global Leadership Team reporting into President Fragrance. Ownership of >Euro 100 million Global Flavors business, responsible for the strategic direction and operational execution of the business, including marketing communication, global and local go-to-market sales and pricing strategies, supply chain solutions, product innovation, business development and people development. Manage 11 senior direct reports globally and a broader organization of 35 personnel. • Delivered sales growth ahead of market by commercializing innovation solutions (Europe & USA) while expanding market share by aggressive pursuit and winning of competitor business. • Delivered high double digit EBIDTA % YOY including reduction of overheads via cross divisional synergies, opex management and championing initiatives around strategic sourcing.• Spearheaded cost savings in response to supply chain challenges by successfully leading a task force to execute a contingency plan to mitigate supply chain risks • Championed pricing discipline using cost/profit models to assess margin erosions and related pricing adjustments.• Reinvented strategy of Oral care business to pivot from solely taste and smell to include higher order Oral health solutions. Drove commercialization of multiple Innovation solutions.• Spearheaded launch of new oral Probiotics platform (Optabiotics 24). Successfully led Go to market plan including digital marketing – high share of voice with 33K hits on social media (Instagram, LinkedIn, FB, Twitter• Drove speed to market innovative business model from concept to launch (DigiSmiles) targeting independent brands. Opened access to new customer base for Oral care market in N. America.• Sponsored and led a cross divisional multi-stakeholder Sustainability initiative transforming a fragmented supply chain to an integrated one driving product stability and transparency. A strong social responsibility footprint involving 25,000 farmers, women and youth.

Teterboro, New Jersey.

Member of North America leadership team accountable for market share expansion at strategic global customers Colgate Palmolive, Proctor & Gamble, Johnson and Johnson, Sanofi Chattem and Church &Dwight. Responsible for commercializing Innovation solutions to contribute to profit enhancements. Managing a team of 5 direct reports and 12 team members in a matrix organization.• Delivered a multi-million Euro business with a CAGR of 6% by leading and executing key new business wins at strategic Oral care players in N.America.o Led the launch of first ever dry mouth toothpaste at leading Oral care manufacturer commercializing Symrise patented technology for saliva enhancement. Led the work around translating appropriate consumer language. o Championed commercialization of a “toolbox” comprising of synthetic mints, masking agents, boosters to work with leading toothpaste formulations. • Doubled market share with private label contract fillers expanding geographical footprint beyond North America to Canada,to expand customer base• Identified an untapped consumer segment ‘Tweens’ and designed and delivered go to market program based on consumer insights and tailormade solutions. Program also rolled out globally to regions outside N.America.

Mumbai, Maharashtra, India

Dual responsibility for Fragrance (key account management for Symrise’s #1 customer in India and Srilanka and Paras pharmaceuticals) and Oral Care Business unit management.• Successfully defended multiple rounds of single largest business Oral care toothpaste business at leading Oral care player in India• Led creation and strategy for an exclusive business low-cost toothpaste opportunity with a white space analysis and brand positioning concept pitch.• Played key role in natural menthol and mint oil cultivators productivity initiative. Efforts led to significant cost reductions, ensuring smooth supply chain of large business.• Paras Pharmaceuticals: led all activities from prospecting to commercializing business within 2 years. Successfully locked in >Euro 1million for multiple deodorant variants. Enabled access to a new category for Symrise India.

Mumbai, Maharashtra, India

• Locked in multiple iconic fragrance business for Hindustan Unilever brands, Breeze Pink soap bar , #1 iconic talcum powder Ponds Dream flower, Ponds Sandal Talc, Ponds Oil Control Talc, Nihar hair oil & Vaseline lip Guard.

Mumbai, Maharashtra, India

Managed and consolidated strategic relationships with 3 local accounts Balsara Pvt Ltd, Godrej Sara Lee and Pidilite India.

Mumbai, Maharashtra, India

Led and successfully commercialized industrial water treatment systems into new market segments - residential complexes, hospitals and 5-star hotels.

Mumbai, Maharashtra, India

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Science - Bs, Microbiology, General