Shilpa Sharda Email & Phone Number

Mumbai, Mh, In

India

Dynamic and results-oriented professional with a proven track record of leadership and strategic management. Expertise in leading large teams and multiple departments, crafting business models, and driving sales growth. Adept at talent acquisition, financial management, and brand building to achieve organizational objectives.Key Achievements: Led a large team of 40+ individuals across multiple departments, spearheading team curation and developing business models from inception. Implemented effective talent acquisition strategies, ensuring the recruitment of the right talent to drive business model execution and enhance sales performance. Managed Profit and Loss (PNL) statements, consistently demonstrating year-on-year growth with a success rate of 30 - 50% annually. Orchestrated brand-building initiatives and represented the company's brand at relevant sessions to maximize visibility and market presence.

India

Mumbai, Maharashtra, India

India

As a Head of Artist Services & Development for India, responsible for developing strategies for the new business of 360 artist management. My Missions• Sales Strategy: define sourcing strategy and priority targets for the unit ; negotiate & sign key deals with artists & management; provide strategic guidance to develop key local projects. • People Management: hire, manage and motivate local ASD team.• Work Organization: structure and organize work locally and internationally, internally & externally. • Execution Control: control local execution of global strategy & targets. • P&L, budget, Performance: owns unit P&L, monitor KPI and budgets. • Reporting: deliver reportings, business reviews and market insights to Local MD & HQ

Mumbai Area, India

Lead the Trade-Marketing/ promotion relationships with local and International services for the promotion of the distributed producers’ products to maximize visibility and increase revenues locally and internationally. Identify and put in place the best practices of trade marketing with local and International stores and work on the strategy to improve sales. Manage key Content Producers/Artists on a day-to-day basis. Advice and train key clients on promotion, marketing and social media strategy to optimize sales both on back catalogue sales and new products across stores and video streaming services Ideate, create and execute new products from the back catalog to create visibility on local and international services. Coordinate with international trade-marketing team to drive visibility of client’s products on local Indian services. Forging & establishing relationships with key video Indian clients Implementing audience development strategies across video channels Optimize the relationships & turnovers generated on client video assets Define clients their video & audio strategy on the main video streaming platforms Providing back up on sales pitch along with developing supporting documentation & materials. Market and Competition Analysis, mapping.Responsible for commercial/legal negotiation with Various music labels and Artists. Creating ATL & BTL media strategy for artist around the releases. Social media management & digital ad campaign management ( Google adwords, facebook, Insta, Snapchat, tiktok paid ads)

Mumbai Area, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

India

s the inaugural hire for Deezer.com in India, played a pivotal role in launching the European streaming platform in the country.Key Responsibilities: Spearheaded Indian content programming on the platform, ensuring a diverse and engaging catalog for users. Managed client servicing and cultivated strong relationships to enhance user experience and drive business growth. Explored and facilitated marketing tie-up opportunities to expand brand presence and increase market penetration.

Noida Area, India

Social Media Marketing – Facebook, Twitter, Google+, YouTube & Dailymotion • Brand & Movie Social Media Pages & Accounts Management • Creative Content Creation• Contest Plans & Artist Management• Copy Writing • YouTube & Dailymotion Channel Management, Programing & CMS Radio Promotion & Artist Management • Content Management & Content Distribution – 180 Radio Stations• Content Marketing & Promotional Tie-up • Creating and Managing Daily Report • Client & Talent Management • Event Coordination Digital Content Management • Content Management, Programing & Content Distribution – Partner Websites • New Album Creation & Content Placement • Content Marketing & Promotional Tie-up• Client Relationship Management • T-Series Website Management & CMS

Delhi

Delhi

Delhi