Shipra Krishan Email & Phone Number

Markham, Ontario, Canada

Ontario, Canada

New Delhi Area, India

My responsibilities included brand management for an eco-lifestyle store and project management. Due to my gained insights and in-depth knowledge of environment waste recycling, business developement, production and fabrication I was able to diverse my portfolio with managing community projects in different sectors: recycling, market creation, training and capacity building, employement generation and entrepreneurship. Client / Stakeholder Relationship Management• Spearheaded client interface for all high volume orders and project management. Managed client interactions via meetings, written communication, contract neogotiations and reports• Ensured provision of desired customised products and services to maintain long term relationships People Management• Managed workflow of multiple professionals contributing in various business and project deliverables such as retail operations and on-ground project implementation • Involved in hiring professionals, appraisals, reporting and managing day-to-day deliverablesBrand Management & Business Development• Introduced new line of products working with professional designers while incorporating market trends, demands & customer feedback• Forecasted, budgeted, and planned to ensure the store meets business goals. Developed, reviewed and analyzed monthly sales, inventory and production reports to keep the operations aligned with business goals• Developed product packages by using cross-selling and upselling opportunities Project Management• Led teams across broad technical, financial and business disciplines focusing on business objectives while tracking progress to ensure project milestones were delivered as per agreed timelines• Conducted monitoring and evaluation of projects implemented by external partners across India, while implementing process control and reporting standards for the stakeholder• Managed project budgets from initiation to closure phases for multiple projects

New Delhi Area, India

Brand Development• Under one of the business incubation initiatives at Development Alternatives, lead the launch of an eco-lifestyle brand offering niche handcrafted products produced by marginalised artisans from environment friendly materials• Conceptualized and developed strategies for brand positioning and brand promotions in the desired market segment• Developed communication and promotional content for brand visibility through website, product catalogs, ecommerce portals, social media and print media• Partnered with professional designers to launch exclusive product range made with upcycled raw materials. The product line included high-end customisable office stationary, home decor range and fashion accessoriesMarketing & Business Development• Created partnerships with premium brands in order to enhance brand outreach and increase customer footprint• Contributed in revenue growth by introducing new clientele from focussed market segments: Multi-National Corporates, Bi-laterals / Multilaterals, Ministries• Marketed and promoted the products at specific events and exhibitions with a focus on eco-conscious lifestyle products for corporate gifting and international buyersOperations Management• Managed E2E retail store operations including production, inventory management, product merchandising, sales at the outlet, supply chain management• Managed timely delivery of production outputs as per production plans developed for regular inventory and cutomised volume ordersProject Coordination and Subject Matter Expert (SME)• In partnership with Ministry of Science & Technology, Govt. of India, managed a paper recycling plant for three consecutive years. Key responsibilities included: budgeting, production & quality control, resource management, vendor management, staff management and partner management

New Delhi Area, India

Research and Development• Conducted market research on trends, demand, market size etc. for handcrafted and environment-friendly products• Developed data collection tools and documents to report research findings from questionnaires developed, interviews conducted, secondary research on consumer demands and product prototypesManagement and Facilitation• Managed brand operations for brand launch. This included identification and management of vendors for product development, space and design professionals for retail outlet construction, procurement of fixtures for store interiors and POS systems• Facilitated development of brand communication and materials Training and Capacity Building• Under Corporate Social Responsibility (CSR) projects, delivered life skills training to marginalized women in rural parts of India to assess their vocational training needs and encourage entrepreneurship within community women

Master Of Science (M.Sc.), Development Communication And Extension

COURSEWORK INCLUDED: - Communication Systems and Social Change - Community and Organisation: Sociological Perspectives - Working.

Diploma, Retail Management

- Foundations of Retail Management: Retail Operations, Demand-Supply Management, People Management and Leadership, Cross-cultural.

Bachelor Of Science - B.Sc., Family And Consumer Sciences/Home Economics Teacher Education

Post Graduate Short Course, American Family And Community Lifestyles

Activities and Societies: Participated in a Farmers Market Project (Project FRESH) organized by Michigan State University Extension.