Shirley Lim

Shirley Lim Email and Phone Number

Regional Sales Director @ Creative Technology Ltd
Singapore
Shirley Lim's Location
Singapore, Singapore, Singapore
Shirley Lim's Contact Details

Shirley Lim work email

Shirley Lim personal email

n/a
About Shirley Lim

Results-oriented sales and marketing professional with extensive experience in managing and developing business, marketing strategies across the APAC region. Proven expertise in channel sales and marketing, market development, and sales promotion within the technology sector. Skilled in organizing joint marketing activities, developing incentive programs, and managing distribution channels. Adept at generating leads, increasing sales opportunities, and enhancing brand visibility through innovative marketing campaigns.KEY SKILLS Channel Sales and Marketing Management Market Development Strategy Joint Marketing Activities Sales Promotion and Demand Generation Event Planning and Execution Distribution Channel Management Partner Alliances BudgetingLead GenerationBusiness ReviewDigital MarketingTraining and Development

Shirley Lim's Current Company Details
Creative Technology Ltd

Creative Technology Ltd

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Regional Sales Director
Singapore
Website:
creative.com
Employees:
3943
Shirley Lim Work Experience Details
  • Creative Technology Ltd
    Regional Sales Director
    Creative Technology Ltd
    Singapore
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  • Viavi Solutions
    Channel Marketing Manager & Social Media Lead - Apac
    Viavi Solutions Sep 2015 - Present
    Singapore
    Present strategic channel marketing plans to drive sales growth and elevate brand visibility across the APAC region. Optimize marketing funds through collaborative efforts with partners, focusing on impactful joint marketing initiatives. Measure campaign effectiveness using tools such as MSD, SFDC, and Tableau. Regularly engage with the APAC sales team and partners during quarterly business reviews (QBRs). Additionally, collaborate with the global marketing team on branding, new product launches, marketing collateral, and social media content.
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  • X-Mini Singapore
    Sales Business Development Manager
    X-Mini Singapore Jan 2014 - Dec 2014
    Singapore
    • Promoted the Company branding and speakers with distributors and CE retailers.• Implemented sales programs for product positioning and promotions.• Conducted business review with partners and recommended improvements.• Participated and demonstrated X-mini speakers as a Singapore brand in Singapore Pavilion, IFA Tradeshow, Berlin, Germany.
  • Fuji Xerox Asia Pacific Pte. Ltd.
    Major Account Manager
    Fuji Xerox Asia Pacific Pte. Ltd. Jan 2013 - Dec 2013
    Singapore
    • Secured meetings with CFOs, CTOs, CIOs to understand their organisation office automation requirements, challenges, operating costs. • Identified sales opportunities for FujiXerox Office Automation Services.• Presented cost saving FujiXerox leasing plans, trade-in programs, government PIC grants, increase productivity data to CFOs, CTOs, CIOs to get top-down approvals for purchase of office automation services – copiers, large format printers, printing software, customized solutions, cloud storage.• Worked with IT Directors on office automation requirements, Purchasers on purchase orders, deliveries and commissioning.
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  • Ibabyguard - Startup
    Sales Director, Co-Founder
    Ibabyguard - Startup Oct 2011 - Dec 2012
    Singapore
    • Recruited Sales Representatives.• Developed the sales process and tactics.• Defined strategy - collaboration with local hospital to use iBabyguard monitors in premature baby wards.• Product demonstration, marketing and training.
  • Sandisk Corporation
    Country Manager - Singapore & Malaysia
    Sandisk Corporation Mar 2010 - Sep 2011
    Singapore
    • Managed distribution channels of SanDisk flash memory in Singapore and Malaysia.• Conducted QBRs, Inventory forecast and management with distributors.• Sales Promotion & Marketing Campaigns.• Pricing strategy. • Achieved 15% quarterly sales growth.• Built good relationships and trust with distributors.• Organized Channel Training Workshops and participate in Tradeshows with distributors.
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  • Intel Corporation
    Regional Market Development Manager
    Intel Corporation Apr 2008 - Feb 2010
    Singapore
    · Led strategic and tactical joint marketing activities with key customer Dell in APJ to develop Dell Consumer & SME PC, Laptop Channels.· Developed Intel Incentive Programs for Dell Indoor Sales Team in Dell Penang and trained them on Intel Processor Roadmaps, how to promote the latest Intel CPU features and functions.· Carried out quarterly business reviews with Dell APJ Consumer Group and Dell APJ SME Group.. Co-organized and presented at seminars across SEA promoting Intel Inside Dell Laptops to retailers across SEA resulting in stocking orders by retailers and Dell transformation from tele sales and e-commerce to having channel presence and partners across APJ.
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  • Intel Technology Asia
    Channel Account Manager
    Intel Technology Asia Feb 2006 - Apr 2008
    Singapore
    Manages the Singapore Channel Sales Accounts.Demand Generation - Develop and Implement End Consumer Sales Promotion, Campaign, Channel Reseller Incentive Program and Event Marketing. · Collaborate with SI on gaming PCs, corporate laptops with Intel processor inside.· Developed and launched marketing campaigns to promote new Intel processors.· Managed tactical marketing & sponsorships: World Cyber Game and Team Titans to promote Intel Gaming CPUs and White Box Gaming PCs. Organized the Intel Action Film Festival, collaborating with government, schools, influencers, famous venues to create movies using Intel latest processor powered PCs.
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  • Creative Labs
    Regional Channel Sales & Marketing Manager
    Creative Labs Jul 2000 - Jan 2006
    · Managed and developed distribution channels in India, Malaysia, and Singapore, handling sales stocking orders for MP3 players, web cameras, speakers, and earphones.· Developed and implemented end-consumer sales promotions, campaigns, channel reseller incentive programs, and event management – Channel Training Workshops, Tradeshows & Warehouse Sales.· Appointed new distributors for the Singapore CE Channel and new territories in India.· Established a sales office and experiential store in Kuala Lumpur, Malaysia.· Quarterly business reviews with partners.
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Shirley Lim Skills

Product Marketing Program Management Demand Generation Go To Market Strategy Sales Business Alliances Business Development Mobile Devices Channel Partners Management Competitive Analysis Channel Channel Sales

Shirley Lim Education Details

Frequently Asked Questions about Shirley Lim

What company does Shirley Lim work for?

Shirley Lim works for Creative Technology Ltd

What is Shirley Lim's role at the current company?

Shirley Lim's current role is Regional Sales Director.

What is Shirley Lim's email address?

Shirley Lim's email address is sh****@****ons.com

What schools did Shirley Lim attend?

Shirley Lim attended University Of Bradford.

What skills is Shirley Lim known for?

Shirley Lim has skills like Product Marketing, Program Management, Demand Generation, Go To Market Strategy, Sales, Business Alliances, Business Development, Mobile Devices, Channel Partners, Management, Competitive Analysis, Channel.

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