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Shirley is a seasoned consumer technology and operations executive with over 20 years of experience in scaling high-growth businesses and leading large-scale operations. She is currently the Chief Accelerator Investment Officer at Techstars, the world's most active pre-seed investor, where she oversees the selection, funding, and mentoring of entrepreneurs globally.Previously, she was the co-founder and CEO of Mixo, a video social commerce platform that achieved industry-leading retention and engagement metrics. She also held senior leadership roles at Lyft, Equinox, and Saks, where she led P&Ls, built high-performing teams, and executed strategic initiatives that drove revenue growth, customer satisfaction, and operational efficiency. She is also a public company board director at Lovesac (NASDAQ: LOVE) and MamaMancini's (NASDAQ: MAMA), where she leverages her expertise in consumer brands, technology, social, marketplaces, and physical operations to provide guidance and oversight. Shirley is passionate about empowering entrepreneurs, innovators, and leaders to drive innovation. Shirley is based in New York City.
Techstars
View- Website:
- techstars.com
- Employees:
- 201
- Company email:
- info@techstars.com
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Chief Operating OfficerTechstars Aug 2024 - PresentNew York City, New York, UsLeading Techstars Accelerators and startup community activities globally. -
Chief Accelerator Investment OfficerTechstars Jun 2023 - Aug 2024New York City, New York, UsTechstars is the world's most active pre-seed investor, investing in entrepreneurs globally. -
Board Of DirectorsMama'S Creations Mar 2023 - Present -
Board Of DirectorsLovesac Jun 2019 - PresentStamford, Ct, UsLovesac (NASDAQ: LOVE) is a high-growth, innovative home furnishings company creating sustainable products. Chair of the Nominating & Governance Committee -
Co-Founder And CeoMixo Feb 2022 - Dec 2022New York, UsMixo is a new social media platform focused entirely on everything food. Our mission is to bring connectedness and joy by sharing our unique cultures and heritage through food. Mixo will revolutionize the way food content is created, shared, consumed, organized, and monetized by building the new global food commerce platform. -
Vice President, East & CanadaLyft Jul 2019 - Feb 2022San Francisco, Ca, UsLed operations of Rideshare and Fleet Services in Eastern United States and Canada to deliver on Lyft’s mission of improving people's lives with the world’s best transportation. NASDAQ: LYFT -
Group Vice PresidentEquinox Apr 2017 - Apr 2019New York, New York, UsRevenue leader owning six P&L's for Equinox Fitness Clubs across Personal Training, Pilates, Retail, Spa, Food & Beverage and Kids Club totaling $450 million. Lead all aspects of businesses across sales, strategy, financial planning, hiring, training, and operations. - Built first of its kind digital personal training products - Introduced "Impossible Happens" a marketing campaign for personal training, never done before at Equinox- Led rebranding of the spa business into an active recovery concept- Up-leveled the retail apparel business- Drove significant financial growth, including a successful turnaround of a negative comp growth business into consecutive positive comp growth -
Vice President, Global Retail Strategy LeadSapientrazorfish 2016 - 2017New York, Ny, UsLead the development and execution of the of SapientNitro's digital global retail strategy. -
The Lorcan GroupFounder 2015 - 2016Passionate about creating new businesses in retail from the intersection between technology, consumer insights, innovation and brand building. Advising start-ups in the technology and fashion sectors on strategic planning, business development and solutions design.
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Senior Vice President, Corporate StrategyHudson'S Bay Company 2014 - 2015New York, New York, UsHead of Corporate Strategy responsible for developing and operationalizing growth initiatives, strategic planning and corporate governance. Scope across Saks Fifth Avenue, Saks OFF 5TH, HBC Digital and Lord & Taylor in the United States and Hudson’s Bay and Home Outfitters in Canada.Highlights include: - Led the entry of full line Saks Fifth Avenue and Saks OFF 5TH stores into Canada- Ran integration of Saks into HBC- Managed strategic planning processes and corporate governance for HBC Corporate and Business Units. -
Vice President, Corporate StrategyHudson'S Bay Company 2013 - 2014New York, New York, Us -
Vice President, Strategic PlanningSaks Fifth Avenue (Acquired By Hbc) 2012 - 2014Lead the Strategy function that supports the realization of the long range plan through the development and implementation of corporate strategic initiatives across Saks Fifth Avenue full line stores, Saks Direct and OFF 5TH.Highlights include:- Led the strategy development and implementation of Saks' transformation from a traditional department store to an omnichannel retailer- Led the digital strategy development and program management for the launch of e-commerce site Saksoff5th.com
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Sr. Director, Strategic Planning And Business DevelopmentSaks Fifth Avenue 2009 - 2012Lead the Strategy function that supports the realization of the long range plan through the development and implementation of corporate strategic initiatives across Saks Fifth Avenue full line stores, Saks Direct and OFF 5TH.
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Associate Equity AnalystPali Capital 2008 - 2009UsPublished industry and company specific research reports based on extensive fundamental research gathered through channel checks, company management discussions, financial statement analyses and SEC filings, and primary consumer research. Wrote weekly note on mall trends including retailer specific analyses of inventory levels and promotions. Built and maintained detailed financial models and softlines sector databases. Performed valuation, scenario and comparable analyses for event driven research. -
ManagerKurt Salmon Associates 2005 - 2008New York, Ny, UsAdvised consumer goods and retail/apparel clients on issues regarding consumer insights, brand growth strategies, mergers & acquisitions, cost reduction, merchandising processes and pricing strategies. -
Brand Management / MarketingUnilever Foods Jun 2004 - Aug 2004Blackfriars, London, GbBrand Management Intern on Hellmanns Mayonnaise, a $500 million brand. Developed tie-in strategy to expand and change consumer usage behavior of Hellmanns mayonnaise beyond "the sandwich." -
Sr. ConsultantKaiser Associates 2001 - 2003Washington, District Of Columbia, UsLed a team in the largest project in company history to increase the cost effectiveness of the global corporate functions of a $80 billion consumer products company through benchmarking against key competitors. -
Strategy ConsultantSapient 2000 - 2001Boston, Ma, UsAdvised Fortune 500 clients on strategic development issues specifically around leveraging technology solutions to increase enterprise value.
Shirley Romig Skills
Shirley Romig Education Details
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University Of Virginia Darden School Of BusinessMba -
University Of VirginiaInformation Systems
Frequently Asked Questions about Shirley Romig
What company does Shirley Romig work for?
Shirley Romig works for Techstars
What is Shirley Romig's role at the current company?
Shirley Romig's current role is Techstars | Board Director | Ex-Lyft.
What is Shirley Romig's email address?
Shirley Romig's email address is sh****@****nox.com
What is Shirley Romig's direct phone number?
Shirley Romig's direct phone number is +191728*****
What schools did Shirley Romig attend?
Shirley Romig attended University Of Virginia Darden School Of Business, University Of Virginia.
What are some of Shirley Romig's interests?
Shirley Romig has interest in Children, Education, Economic Empowerment.
What skills is Shirley Romig known for?
Shirley Romig has skills like Strategy, Business Strategy, Competitive Analysis, Strategic Planning, Financial Modeling, Management, Business Development, Mergers And Acquisitions, Program Management, Marketing, Valuation, Corporate Development.
Who are Shirley Romig's colleagues?
Shirley Romig's colleagues are Nadim Curi, Stacy Kennedy, Ben Broad, Amber Frankel, Akash Veer, Van Freeman, Zach Noffsinger.
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