Shirley Tan Email & Phone Number

Singapore

- Led the redesign of a multi-functional community platform, ensuring seamless integration with existing systems.- Identified key user pain points and introduced design improvements that addressed these issues, resulting in a more intuitive and user-friendly interface.- Utilised design thinking principles to streamline various processes, including user onboarding, to reduce friction and improved e-wallet operations by simplifying an overly complex process that involved too many steps and tools, significantly reducing the potential for human error.- Developed design and prototypes for key products, enhancing client understanding and supporting more successful sales and investment pitches.- Prepared developers with detailed design specs and annotations, outlining conditions, interactions, and the reasoning behind design decisions, all centred around user needs.- Led the restructuring of design processes by implementing paired designer sprints and structured discovery work, resulting in balanced workloads across the team and reducing project risk. The new process enhanced clarity on expectations and touch-points, ensuring continuous progress even when a designer was unavailable, and prevented design work from becoming a “blackbox” during critical project phases.- Led design-focused meetings to align stakeholders on product expectations, direction, and strategy.- Collaborated with designers to develop and maintain the design system for consistency and relevance of design patterns and component library.

- Researched UX solutions, conducted competitor analysis, and gathered design requirements to guide product design.​- Designed interfaces from wireframes to high-fidelity prototypes, including assets like iconography and UI components, and illustrations.- Developed user flows, interaction solutions, and onboarding processes across web, tablet, and mobile platforms.- Conceptualised and designed gamification elements, including level design and mechanics.- Established a design system to standardise practices and collaborated with external developers for implementation.- Prototyped designs for feedback, testing, and handoff, addressing UI layout, responsiveness, and UX enhancements.- Utilised agile methodology to plan design sprints, improving efficiency and quality.

Singapore

Diploma In Animation, Animation, Interactive Technology, Video Graphics And Special Effects

Bachelor’S Degree, Arts Management, Bachelor Of The Arts With First Class Honours In Arts Management

Diploma, Applied Drama And Psychology

High School

Activities and Societies: Choir