Shirley Lee Email & Phone Number

Singapore

Singapore

-Digital and performance marketing across various paid & owned channels - SEM, programmatic, social media-Marketing campaign management-Omni-channel customer experience - web, mobile app and metaverse-Customer journey and UI/UX visualisation-Web 3: Metaverse strategy & management-Social Media strategy and management - WeChat, Wechat Mini Program & Weibo-Marketing analytics

Singapore

As content and marketing lead of news aggregation app, NewsLoop, I am responsible for content curation strategy, content marketing and digital marketing campaigns for the app. I am experienced in content partnership negotiations with international and local media as well as key opinion leaders (KOLs) and influencers. My role involves working with advertisers to plan and execute customised content marketing packages that effectively deliver their messages to the target audience.I also drive the product roadmap to optimise user experience and achieve higher engagement and retention.

Singapore

As a key member of the startup team for lifestyle portal inSing.com, I am the editor for two of the key content channels, Food and Shopping. Running the day-to-day operations of these channels, I manage a pool of over 15 celebrity writers and contributors. My involvement in the planning of the editorial calendar and execution of the editorial strategy grew the site to over 1.5 million unique visitors in 3 years.I was Managing Editor from Dec 2011 to Mar 2012.

As Content Manager of DMG, I was responsible for identifying and enlisting industry leaders to join the iMedia Summit advisory board. I also helped shape the conference agenda.My remit as Editor of iMedia Connection, a highly respected website for digital marketing professionals include formulating the site's content strategy and editing articles by industry experts.

Managed the end-to-end editorial production of Human Resources magazineResponsible for conceptualising & directing photo shoots for the magazine cover

Bachelor Of Arts, Media, Journalism

Foundation Studies, Arts