Conducted competitive analysis of India’s fast-growing masstige men's grooming market, identifying key differentiators in product features, advertising, and social media campaigns amongst Philips’ competitorsConsulted with the graphics team to enhance Amazon PDP and A+ content, premiumizing product messaging and improving visual communication. Advocated for inclusive marketing strategies by proposing ad changes that did not exclude and alienate LGBTQ+ consumers, expanding Philips' reach to a broader audience of young men. Collaborated with the marketing team to initiate new photoshoots, create diverse influencer outreach strategies, and implement PDP and A+ content improvements based on research findings and consumer research.

In November 2021, I was accepted to the National Honor Society chapter at the American Embassy School. Since then, we have organized 1 school event called Kindness and Gratitude tree. I helped create a partnership between NHS and National Art Honor Society to bring this project/ event to fruition. In January 2022 I helped to create a poster for a Valentine’s Day candy grams event.

In August 2020, I began to create artwork for The Script’s Medium writing posts titled 2x2. I created simple black and white sketches that corresponded with articles that discussed various social issues. Each sketch captures the theme of the article, while providing insight into the lens that that article takes upon various social issues. For example: The use of animated characters, faceless figures, and bending of two and three dimensional spaces are all cues that build upon the content of the written work.