Shiv Kumar Singh Email & Phone Number

Delhi

 ATL: Formulating ATL plans and ideas by Coordinating with national marketing agency for designing creative for press advertisement, collaterals, campaigns, spiel for FM spots and RJ mentions. Designing theme for various BTL activities and Co-promotion with other brands. Making regional language based themes for promotion of specific campaigns for business growth and brand recall through press ad and BTL Budget: Planning and UtilizationMaking appropriate plans for budget… Show more  ATL: Formulating ATL plans and ideas by Coordinating with national marketing agency for designing creative for press advertisement, collaterals, campaigns, spiel for FM spots and RJ mentions. Designing theme for various BTL activities and Co-promotion with other brands. Making regional language based themes for promotion of specific campaigns for business growth and brand recall through press ad and BTL Budget: Planning and UtilizationMaking appropriate plans for budget utilization in accordance with brand guidelines under heads of increasing retail visibility through GSB and ISB and other innovative collaterals, increasing TOMA through outdoors and communication medias (FM, Press, Online), incentive distribution, spends on ATL and BTL activities, procurement of gifts/freebies to support sales target.  Conceptualizing: Making concept for Press ad, FM, Press Conference, Channel Partner Meet Devising BTL Plans and activities on monthly basis to promote national and local campaign, support product launch, or to increase brand awareness among TG and channel & trade partners. Organizing activities specifically for Corporate, BPOs, KPOs in and around Gurgaon Launching of Brand Shops and Preferred Partner Stores, doing DNA analysis of business and brand feasibility with the store, designing layout of the store, fixture installation and maintenance Responsible for execution of all data & voice local communication in the given region ISP management for different programs Show less

New Delhi Area, India

 Designing and executing local campaigns around local festivals Supporting National campaigns with local execution. ISD Management in the given region. Responsible for maximum activation on project to project basis in the northern region. Tying up with local agencies for local marketing program execution of - ATL, BTL & Events. Ensuring visibility and HCL shelf share in assigned territory Managing LPF budgets along with Zonal Managers. Needs to reconcile LPF… Show more  Designing and executing local campaigns around local festivals Supporting National campaigns with local execution. ISD Management in the given region. Responsible for maximum activation on project to project basis in the northern region. Tying up with local agencies for local marketing program execution of - ATL, BTL & Events. Ensuring visibility and HCL shelf share in assigned territory Managing LPF budgets along with Zonal Managers. Needs to reconcile LPF budgets with HO Accounts periodically. Implement processes at regional level for trade marketing activities  Review and analysis of effectiveness of activities implemented  Develop quarterly calendar in association with Sales teams for LPF activities Monitoring and maintenance of created marketing collaterals and other materials Manage activity execution in HCL Branded Retail Stores. Over all responsible for new business initiative marketing support in the given territory. Show less

Rajasthan

 Handled Marketing Function in Reliance Communications Ltd. As a Sr. Manager- Marketing  for CDMA Business based at Kota in Rajasthan circle.Outdoor Visibility & Signages Planning & timely implementation of all forms of Outdoor Advertising media & Retail Merchandising  (including collaterals & glow signs) Ensuring Logistics of Printing & dispatch of all merchandizing material(soft, hard & glow signs) Budgeting, Planning & negotiating with commercial & advertising… Show more  Handled Marketing Function in Reliance Communications Ltd. As a Sr. Manager- Marketing  for CDMA Business based at Kota in Rajasthan circle.Outdoor Visibility & Signages Planning & timely implementation of all forms of Outdoor Advertising media & Retail Merchandising  (including collaterals & glow signs) Ensuring Logistics of Printing & dispatch of all merchandizing material(soft, hard & glow signs) Budgeting, Planning & negotiating with commercial & advertising vendors for optimizing budget utilization. Deployment plan based on competitive outdoor presence & understanding of local outdoor media consumption. Innovative cost effective mediums for sustaining visibilityAdvertising – Market Communication  Custodian of Brand Equity through quality merchandising at all customer touch points like WW, WWEs & Retails through POPs, Standees, Gates etc. Enhance brand preference through promotions amongst relevant set of potential customers(Retail & Corporate) Developing Innovative POP material like Posters Stand, Triads, Reflective Vinyl, Pillar Branding etc. Creative designing for all kind of local market communications. Budgetary control on A&P.  Maintaining a Track of monthly & yearly Outdoor Marketing Budget. Planning for launches, schemes & all other type of marketing plans with optimize utilizationMarket Intelligence & Developing Vendors Network Monitoring competition activities & preparing MIS and implementing response for the clusters. Developing vendors network across cluster to reduce turnaround time. Events, Sales Promotion & Electronic Media  Devising Events & promotion activities with participating in local Events & festivals. Planning & Launching New Towns – Activity, Dealer meets, Signage. Show less

Himachal (Shimla)

 Brand Communications- Communicating brief, finalizing the creative for print media and measuring its ROI Understanding market requirement, developing Merchandising Collaterals  (Posters, leaflets, Ready Reckners, etc and handling Logistics. Coordinating with & cable operators for developing & running scrollers & Ads. Liaison with Press for the dissemination of information about our product & services. Standardized communication and maintaining the targeted Top of… Show more  Brand Communications- Communicating brief, finalizing the creative for print media and measuring its ROI Understanding market requirement, developing Merchandising Collaterals  (Posters, leaflets, Ready Reckners, etc and handling Logistics. Coordinating with & cable operators for developing & running scrollers & Ads. Liaison with Press for the dissemination of information about our product & services. Standardized communication and maintaining the targeted Top of mind recall of the brand through various ATL, BTL, Outdoor, Signages, etc. and to use PR effectively to build brand silence through WOM Show less

Haryana

Maintain Availability and Visibility Index (AVI) and Brand Health Track (BHT) for the Zones Develop Monthly, Quarterly Activity and Event Planner For advertising & communication- coordinating with National agency- Ogilvy & Mather (O & M), for Media selection and Development, events, road shows, new campaign launch Plan and execute revenues enhancement activities Role Outs of new Hutch Stores and Mini Stores. Tracking competition activities and accordingly develop… Show more Maintain Availability and Visibility Index (AVI) and Brand Health Track (BHT) for the Zones Develop Monthly, Quarterly Activity and Event Planner For advertising & communication- coordinating with National agency- Ogilvy & Mather (O & M), for Media selection and Development, events, road shows, new campaign launch Plan and execute revenues enhancement activities Role Outs of new Hutch Stores and Mini Stores. Tracking competition activities and accordingly develop effective communication plans Coordinating with Press, PR, and FM concerning the activities to maximize business results Maintain MIS of Budgets for Optimum utilization Planning and timely implementation of all forms of Outdoor Advertising media & Retail Merchandising Highway Branding Project – to execute and maintain Dhaba Branding, IB Sites, Traffic Medias on National Highways Show less

Delhi

 Strategy, Media planning & Media buying  Executing and planning print & outdoors  Generating revenue from services. Handling and executing client requirements. Business Development & client servicing. Execution with the event team for the desired implementation of project

Delhi

 Independently handling the Northern Region of India. Business generation. Business development of the key accounts like LML, IOCL, VIDEOCON, BAJAJ, NOKIA, Barista, TVS etc. Handling all the leading agencies like HTA, Ogilvy &Mather, and Lintas. Anthem, Bates, Zenith, FCB ULKA etc. Strategy & implementation of innovative ideas to the client for exhibitions & seminars.Getting the order, taking care of printing processing & quality check. Handled… Show more  Independently handling the Northern Region of India. Business generation. Business development of the key accounts like LML, IOCL, VIDEOCON, BAJAJ, NOKIA, Barista, TVS etc. Handling all the leading agencies like HTA, Ogilvy &Mather, and Lintas. Anthem, Bates, Zenith, FCB ULKA etc. Strategy & implementation of innovative ideas to the client for exhibitions & seminars.Getting the order, taking care of printing processing & quality check. Handled a team of five officers. Show less