• Responsible for managing day-to-day operations of client PPC accounts, requiring frequent interactions with internal and external stakeholders.• Accountable for end-to-end planning, strategy, and execution of various channels, such as Google Ads, Microsoft Ads, Meta Ads, CRITEO, Pinterest, Reddit, and TikTok, for fortune 500 companies.• In charge of complete campaign execution, including campaign setup, daily monitoring, optimization, reporting, competition analysis, and testing of… Show more • Responsible for managing day-to-day operations of client PPC accounts, requiring frequent interactions with internal and external stakeholders.• Accountable for end-to-end planning, strategy, and execution of various channels, such as Google Ads, Microsoft Ads, Meta Ads, CRITEO, Pinterest, Reddit, and TikTok, for fortune 500 companies.• In charge of complete campaign execution, including campaign setup, daily monitoring, optimization, reporting, competition analysis, and testing of new tactics to improve channel performance.• Analyze campaign data to generate insights, identify relevant trends, and provide well-developed proactive recommendations to exceed overall client digital marketing goals.• Manage the entire campaign setup process, which involves conducting market and keyword research, selecting themes, creating ad copies (including ad extensions), setting up conversion tracking and optimization, creating ad groups, and analyzing search terms.• Experimented with various tools, such as Optmyzer, Supermetrics connector for Google looker studio, and Report Garden, to automate client deliverables report.• Clients: NYDJ, Donald Pliner, Equipmentfr, Joie, Seven7 Jeans, Current/Elliott Show less

• Responsible for optimizing key accounts of E-commerce clients on paid search and shopping and provided insights based on performance metrics.• Participated in several business development projects.• Served as the main point of contact for all requests and inquiries.• Provided budgetary reporting and were accountable for multi-million-dollar accounts.• Worked on Data Studio to automate the Weekly Performance Reports, Auction Insights, Budget Pacing.• Produced promotional… Show more • Responsible for optimizing key accounts of E-commerce clients on paid search and shopping and provided insights based on performance metrics.• Participated in several business development projects.• Served as the main point of contact for all requests and inquiries.• Provided budgetary reporting and were accountable for multi-million-dollar accounts.• Worked on Data Studio to automate the Weekly Performance Reports, Auction Insights, Budget Pacing.• Produced promotional and branded ad copies.Clients: Facebook Inc (Oculus and Portal), Hootsuite Inc, LTD Commodities, Lakeside Collection and Fresh Finds. Show less

• Responsible for PPC campaigns, strategies, and optimization on Google Ads and Bing Ads for Americas, APAC and EMEA region.• Responsible for Singapore IMDA CITREP+ funded programme courses to effectively promote and drive conversion.• Handles a monthly budget of INR 5 million to promote courses and for branding in Americas, APAC and EMEA region.• Responsible for finalizing keywords, Ad copies and setting up campaigns on Google Ads and Bing Ads.• Experience in handling Search… Show more • Responsible for PPC campaigns, strategies, and optimization on Google Ads and Bing Ads for Americas, APAC and EMEA region.• Responsible for Singapore IMDA CITREP+ funded programme courses to effectively promote and drive conversion.• Handles a monthly budget of INR 5 million to promote courses and for branding in Americas, APAC and EMEA region.• Responsible for finalizing keywords, Ad copies and setting up campaigns on Google Ads and Bing Ads.• Experience in handling Search Ads, Display Ads with Gmail Sponsored Promotions (GSP), Remarketing list to target website visitors, based on Custom- intent list, based on Google search terms and also Video campaigns with Google search terms, Remarketing list, Custom- intent list to target potential customers.• Experience on driving traffic and revenue through different channels: Google Ads and Bing Ads.• Manage third-party vendors like Eventbrite, Meraevents, Townscript to drive sales and for branding.• Responsible for Google Analytics to prepare weekly and monthly reporting to provide in depth analysis of campaign performance along with techniques to improve performance.• Responsible for tracking and analyzing all digital marketing and advertising activities – clicks, conversions, click-through rates, cost-per-click etc.• Responsible for performing A/B testing and multivariate experiment on the Ad copies to understand the best engaging content for a particular market.• Analyzing campaign performance and making statistically smart, relevant optimizations.• Co-ordinating and maintaining communication with the product and Creative teams to deliver the best results.• Generating performance reports, analysis and insights to improve performance. Show less