Salesforce Consultant
CurrentImplemented Marketing Cloud Connect to synchronize data seamlessly between Salesforce CRM and Marketing Cloud, enabling real-time insights and personalized marketing initiatives.Developed custom Journey Builder activities using the Marketing Cloud API, extending functionality and enabling integration with external systems for enhanced automation.Upgraded some Apps from Salesforce Classic to Lightning Experience to develop rich user interface and better interaction of pages.Experience in SFDC development using Apex classes, Triggers, Visualforce, S-Controls, Force.com IDE, SOQL, SOSL.Implemented Salesforce Service Cloud & Opportunity Management (Case Management, Entitlement Management, Product & Price Book, High Volume Customer Portal, Partner Portal, Visual Force Sites) for business support and technical support for its channel customers.Developed complex validation rules, formula fields according to the application requirements.Designed and implemented customized solutions within Salesforce Marketing Cloud, leveraging AMP script, SSJS, and CloudPages to enhance email marketing campaigns.Integrated Marketing Cloud with Salesforce CRM, facilitating bi-directional data flow and enabling comprehensive customer analytics and segmentation.Developed and maintained complex data extensions and synchronized data sources to ensure seamless integration and data consistency across platforms.Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages.Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component look and feel better.Writing Apex batches, Schedule classes by implementing interfaces to process large data sets.Implemented Email to lead, Web to lead functionalities and Data Loader to bulk load leads data into Salesforce.com from other databases and CSV files.