Implemented Marketing Cloud Connect to synchronize data seamlessly between Salesforce CRM and Marketing Cloud, enabling real-time insights and personalized marketing initiatives.Developed custom Journey Builder activities using the Marketing Cloud API, extending functionality and enabling integration with external systems for enhanced automation.Upgraded some Apps from Salesforce Classic to Lightning Experience to develop rich user interface and better interaction of pages.Experience in SFDC development using Apex classes, Triggers, Visualforce, S-Controls, Force.com IDE, SOQL, SOSL.Implemented Salesforce Service Cloud & Opportunity Management (Case Management, Entitlement Management, Product & Price Book, High Volume Customer Portal, Partner Portal, Visual Force Sites) for business support and technical support for its channel customers.Developed complex validation rules, formula fields according to the application requirements.Designed and implemented customized solutions within Salesforce Marketing Cloud, leveraging AMP script, SSJS, and CloudPages to enhance email marketing campaigns.Integrated Marketing Cloud with Salesforce CRM, facilitating bi-directional data flow and enabling comprehensive customer analytics and segmentation.Developed and maintained complex data extensions and synchronized data sources to ensure seamless integration and data consistency across platforms.Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit pages.Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component look and feel better.Writing Apex batches, Schedule classes by implementing interfaces to process large data sets.Implemented Email to lead, Web to lead functionalities and Data Loader to bulk load leads data into Salesforce.com from other databases and CSV files.

Developed Visualforce pages optimized for the Salesforce1 app, incorporating custom UI using CSS, HTML, Visualforce components, and implementing front-end validation with JQuery and JavaScript. Familiar with HTML email template design and best practices for creating personalized and engaging email communications within Salesforce. Built reusable UI components and pages using the Lightning component framework, enhancing productivity with a dashboard-like interface in the Salesforce Service Cloud console. Configured Contract management and revenue management using Apttus CPQ. Implemented Vlocity to provide a simplified, card-based format for 360-degree customer views, customer history feed, and complete policy information. Proficient in utilizing HTML templates and frameworks for consistent and maintainable development of Salesforce Lightning components. Implemented data migration strategies using tools like Skyvia to ensure data integrity and consistency between Salesforce and Aurora databases. Followed CI/CD process for deployments using the Force.com Migration Tool and Snapshot. Leveraged Sandboxes for testing, package creation, and migration between environments. Migrated the shop site from Magento to Salesforce Commerce Cloud SFRA platform, utilizing Amazon Aurora for Salesforce data management. Developed custom reports and dashboards by utilizing SOQL and SOSL to retrieve and analyze data from multiple Salesforce objects.

Utilized sandboxes for testing and deployed code to the production instance after thorough testing. Developed Salesforce mobile apps using AngularJS, Bootstrap, Apex, and Visualforce. Leveraged App Cloud mobile to deploy apps instantly to Salesforce users, creating native Android, iOS, and Windows apps using the mobile SDK. Ensured secure and regulated sharing of sales reports and dashboards across the organization via the Cloud.Implemented Salesforce Community Cloud to engage with employees, customers, and partners. Successfully implemented Salesforce Service Cloud from initial business case to operational stage. Executed data manipulation operations using SOQL and SOSL, including filtering, sorting, aggregating, and joining data. Utilized Force.com Change sets and ANT migration tool for component migration across different instances (DEV, QA, UAT, and production). Deployed Apex Classes, Controller Classes, and Apex Triggers. Automated the CI/CD pipeline using Jenkins. Utilized Skyvia to transfer data from Salesforce to Amazon Aurora. Utilized Community Cloud for tracking and exchanging cloud-based data. Acted as a Business Analyst, gathering requirements for Salesforce CRM implementation from various business user groups. Extensively utilized Amazon Aurora for transmitting data from Salesforce. Led testing efforts, including test plan creation and preparation of test data for System Integration and UAT testing. Collaborated with various business team members to gather and document requirements. Employed Salesforce with recursive AWS IDE instances for clients, leveraging GitHub and Amazon for stability.

• Proficient in customizing and configuring Salesforce to meet organizational needs.• Created custom objects and fields such as Leads, Marketing, Campaign, Dashboard, Sales, and Account. • Configured security settings and organizational hierarchy for Salesforce implementation in sales. • Tailored page layouts for both standard and custom objects within Salesforce. Set up reports for custom objects and linked them to dashboards. • Contributed to the design and development of workflow rules, triggers, validation rules, and other customizations within Salesforce. • Administered Salesforce CRM applications for Sales, Marketing, and Support Departments, including generating various analytical reports. • Developed APEX triggers, classes, test methods, and Visualforce pages to implement custom functionality. • Managed activities related to configuring Data Loader and uploading data from CSV files into Salesforce, ensuring data integrity. • Utilized SOSL and SOQL queries during data migration and custom development processes. • Implemented S-Controls to facilitate the management of sales plan call sheets within Salesforce, capturing preparation data and call activity. • Customized agile methodology for a service-based reverse mortgage specialized for seniors. • Conducted analysis of business processes for the three divisions within the organization utilizing Salesforce. • Redesigned the old Salesforce architecture according to best practices.

• Collaborated closely with consultants from Salesforce.com to implement the necessary solutions for the organization's requirements.• Designed a custom application interface utilizing VisualForce API and Apex Classes. Developed and deployed custom objects, page layouts, tabs, components, VisualForce pages, and apex classes to fulfill application needs.• Generated custom reports for both standard and custom objects, providing comprehensive insights into customer orders, renewal forecasting, and customer balances.• Crafted email templates and set up inbound emails for clients and customers. Utilized Data Loader for data loading tasks.• Created business documents for Salesforce.com custom objects and documented workflow rules, tasks, time-triggered tasks, email alerts, and field updates to execute business logic.• Offered ongoing Salesforce.com maintenance and administration services, including data cleansing, custom objects management, workflows, and triggers.• Implemented S-Controls to manage sales plan call sheets within Salesforce, capturing call activity data effectively.• Played a key role in developing a business model for lead generation, defining primary goals, objectives, and project scope through scope and vision documents.

• Developed application based on SDLC (Software Development Life Cycle).• Conducted an in-depth analysis of business and technical requirements, crafting a solution by customizing standard Salesforce.com (SFDC) objects and other platform-based technologies. • Developed various custom objects, tabs, entity-relationship data models, and validation rules, along with components and Visualforce pages. Established workflow rules, including related tasks, time-triggered tasks, email alerts, and field updates to enforce business logic. • Designed and implemented a Sales Force Automation (SFA) application on the force.com platform within the Salesforce.com environment, utilizing Apex programming language for backend processes and Visualforce pages for the user interface. • Created and executed test scenarios in sandbox environments, managing package deployment between sandboxes and production environments for final implementation. Utilized Salesforce Automation (SFA) for Territory Management and Opportunity Management. • Implemented requirements on the Salesforce.com platform and Force.com IDE Plug-in using Eclipse. Developed Apex classes and triggers to meet various functional needs, including creating scheduled and batch Apex jobs based on business requirements. • Utilized SOQL & SOSL for data manipulation using platform database objects. Implemented object and field-level security through profiles to safeguard critical information. • Established users, roles, and public groups, implementing role hierarchies, sharing rules, and record-level permissions to facilitate shared access among different users.