With over 3 years of experience in the dynamic and fast-paced world of influencer marketing, I have honed a deep understanding of how to build meaningful, authentic connections between brands and their audiences. My expertise lies in crafting tailored campaigns that drive engagement, amplify brand presence, and create measurable impact.In my career, I’ve collaborated with top-tier influencers across various industries, from fashion and beauty to tech and lifestyle, developing strategies that deliver both creative content and tangible results. I am passionate about staying ahead of trends and leveraging data-driven insights to maximize the effectiveness of influencer partnerships.
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Influencer Marketing SpecialistJagte Reho Fashcom India Pvt. Ltd. Oct 2023 - Mar 2024New Delhi, Delhi, IndiaSelect influencers whose audience aligns with the brand's target demographic.• Foster genuine relationships with influencers to ensure authentic content creation.• Develop well-thought-out campaigns with clear objectives and measurable key performance indicators (KPIs).• Negotiate fair terms with influencers, considering factors like reach engagement, and exclusivity.• Regularly analyze campaign performance, learn from data insights, and adjust strategies for continuousimprovement.•Prioritize return on investment (ROI) by evaluating the impact of influencer campaigns on brand awareness,engagement, and conversions. -
Account ManagerFreeskout- 360° Influencer Marketing Platform May 2022 - Sep 2023New Delhi, Delhi, India•Manage all the influencers payments.Maintaining relations with the clients. •Connecting and communicating with Influencers.•Closely work with the barter,ugc and paid influencers.•Executing the influencer marketing campaign. Working on the day-to-day operations.•Reporting to the manager of daily operations. Negotiation with Influencers.Analysis and measurement of campaign and drafting post campaign report.•Identify and build relationships with prominent influencers and thought leaders.•Attend relevant events for networking and business purposes.•Develop content ideas and write and curate content.•Research relevant industry experts, competitors, target audience and users.Brainstorm new, creative approaches to influencer campaigns.•Liaising with the marketing team to create and coordinate marketing strategies that work acrossdifferent channels•Spearheaded the development and execution of influencer marketing campaigns for clientsacross various industries.•Established and maintained relationships with a network of influencers, negotiating partnershipsthat aligned with client objectives -
Accounting AssistantSmile Foundation Dec 2021 - Mar 2022New Delhi, Delhi, Indiahandling PMS financial software
Shivam Kumar Education Details
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Master Of Business Administration - Mba
Frequently Asked Questions about Shivam Kumar
What is Shivam Kumar's role at the current company?
Shivam Kumar's current role is Influencer Marketing Specialist | Social Media Marketing| PR|Marketing Campaigns Management.
What schools did Shivam Kumar attend?
Shivam Kumar attended Delhi University, Delhi University.
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