Spearheaded market research surveys to analyze consumer behavior, aligning insights with strategic brand objectives.Mapped customer journeys and brand perception by surveying over 100+ grooms and 40+ brides across key markets.Conducted field research in 11 flagship stores across 6 major cities, uncovering regional consumer preferences.Led in-depth interviews with brides-to-be and newlyweds to assess the competitive landscape and customer pain points.Delivered actionable insights on buying behavior, proposing strategic solutions to enhance customer experience.Awarded "Team Player" among 26 interns from top business schools for outstanding collaboration and contribution.

Focused on B2B Prospecting and Client EngagementConducted data analysis for B2B prospecting, identifying potential clients for Exotel, a full-stack customer engagement platform.Generated a database of 300+ high-quality leads, achieving a 5% client call-to-conversion ratio.Pitched solutions to 250+ executives across BFSI, E-commerce, and Logistics sectors, building strong client relationships.Leveraged multi-channel outreach strategies, utilizing outbound emails, LinkedIn messaging, and cold calling for effective engagement.Led 15+ virtual meetings with CXO-level clients to present tailored product offerings, driving strategic partnerships.