Develop public-facing materials as part of Paramount's Audience Impact & Intelligence team such as research studies, whitepapers and newsletters to promote cultural intelligence studies and culture-forward narratives for both internal and external partners. Research and analyze relevant industry and cultural trends for thought leadership initiatives and creative strategy development.

–Assist cultural analyst Sem Devillart for four years running with the course “Trends in Culture: Analysis, Insight and Forecasting,” in which students learn to read the cultural signs that surround them in order to recognize underlying patterns and translate them into actionable human and cultural insights, valuable throughout the lifecycle of any product or brand. –Designed and implemented the curriculum in 3-hour weekly sessions, facilitating class discussions among a diverse batch of 30 students representing 10+ nationalities as well as evaluating assessments and tracking student progress.

–Conducted targeted research into brand, audience and category whitespace to deliver a fresh new perspective for ThoughtMatter’s teams and clients like GirlForward and American Craft Council, with a focus on cultural analysis and actionable insights–Developed inspiring creative briefs and brainstorms that align with overall project goals–Led and supported the strategy, execution and oversight of ThoughtMatter’s “In-Between” projects focused on social impact, resulting in industry-wide recognition and press coverage–Wrote and published 90+ articles for ThoughtMatter’s agency blog uncovering new cultural trends and business opportunities, boosting readership to 1,069 followers and total reach of 121,630 since starting in 2018–Ran day-to-day social media operations across platforms by creating and publishing digital content that grew ThoughtMatter’s net audience by 55.1% and increased engagements by 81.4% over 3 years–Wrote and implemented 15 monthly newsletters promoting ThoughtMatter’s agency culture and ongoing projects for a 1,500-strong subscriber list, improving email open rate by 13% within a year –Notable projects: Council of Thought and Action, Coffee Coalition for Racial Equity, American Craft Council, Millenniheirs, For the People project, GirlForward, Ivy and Elder

ThoughtMatter is a New York-based design and branding studio with an artful perspective.As a brand strategy intern I was responsible for–turning information into inspiration for organizations in the social, cultural or educational space.–writing and managing a weekly blog around trends that brands can use as cultural capital. –uncovering and articulating research findings through zines and presentations.–conducting cultural and competitive audits.

Thesis class – Every year, the MPS Branding thesis focuses on rebranding and repositioning brands that have fallen out of sync with culture. Students investigate societal constructs around government and public policy, innate belief systems, behavioral norms, human rights and culture.

Analysis, Insight and Forecasting – In this course, students learn to read deeply and carefully the cultural signs that surround them in order to recognize underlying patterns and learn to translate these patterns into actionable human and cultural insights, valuable throughout the lifecycle of any product or brand.

Thesis class – Every year, the MPS Branding thesis focuses on rebranding and repositioning brands that have fallen out of sync with culture. Students investigate societal constructs around government and public policy, innate belief systems, behavioral norms, human rights and culture.

Analysis, Insight and Forecasting – In this course, students learn to read deeply and carefully the cultural signs that surround them in order to recognize underlying patterns and learn to translate these patterns into actionable human and cultural insights, valuable throughout the lifecycle of any product or brand.

The Type Directors Club is an organization that supports excellence in typography in an international community of typographers and type designers. As an Honors Program candidate during my Masters in Branding at the School of Visual Arts, I was a Brand Strategy team member responsible for–researching and analyzing the organization, its members and competitive landscape–defining a strategy that ensures TDC's relevance and future financial stability–developing a roadmap with updated positioning, platform and possible tactics–presenting our discovery findings and positioning recommendations to the executive board of the TDC (including 11 board members, Chairman, President and Secretary) who are already using our insights and suggestions to redefine the TDC's mission.

WTD News is a digital news agency that aims to make news easy to understand and fun to follow. Through their website wtdnews.com and the big five social media platforms, they interact with readers who don't consume news via traditional mediums like newspapers or news channels. As their conceptual and graphic design intern, I was responsible for–creating 11 social media posts, 10 Snapchat stories and 7 infographics–devising logo and website refresh ideas for their identity redesign project–researching content for Snapchat stories and infographics based on online trends

Ogilvy and Mather Mumbai ranks in the top three effective agencies globally for integrated communications. As an intern in the much-coveted summer internship program in the creative department, I was responsible for–writing print copy and devising activation ideas for Dove Skincare and Foster's Beer–conceptualizing digital ads and wall design for the office of Cadbury Hot Chocolate–organizing meeting minutes during brainstorming sessions for a KFC India commercial

Operation Black Dot is Mumbai's largest apolitical awareness campaign, powered by DDB Mudra Group, that aims to increase voter participation by making voting easy, engaging and fun for the youth of Mumbai. As a Web Team Volunteer on the Social Media team, I was responsible for –conceptualizing a voter registration campaign across 6 constituencies of Mumbai–managing the campaign's Facebook page to increase traction by 5000 likes–handling workstations at three college campuses by collecting voter ID documents and answering registration queries