Lead deployment of Microsoft CSP Program and Copilot Adoption Factory for APAC region – working with partners to identify the right program fit, partner onboarding, partner enablement and success measurement. Design programs to support customer’s placement in the lifecycle of the product focused on creating awareness as well as driving adoption of the product Work with Microsoft GTM and Product Marketing teams to finalize program nuances and design customized programs for each APAC country/region and fast-track deployments. Establish best practices for each region and train partners using the same Collaborate with cross-functional teams like engineering, technical assistance, strategy, marketing and partners to drive priorities across the program lifecycle Work towards continuous process improvement to enable growth of program at scale and increase number of partners being managed under the program through thought leadership content, case studies and presentations Provide training and upskilling to team members and support the team with different ad-hoc requirements of program planning and execution

 Work on enterprise accounts and coordinated with top tier agencies across APAC region to build strategy to grow business and onboard new brands resulting in revenue influence of ~$8Mn per quarter Delivered branded content solutions with primary focus on influencer marketing, short video and product solutions resulting in direct revenue contribution of ~$2Mn in a quarter from new brands such as Viacom, Safi and more Work with functional marketing team to prepare content calendar as well as release original content pieces – white papers, thought leadership pieces and GTMs.  Drive L&D initiative for top tier agencies across APAC – identify agency SPOC, share and onboard agency for the initiative and conduct regular sessions with wider agency team which resulted in 2x increase in inbound queries for exploring InMobi products Work and respond to briefs based on InMobi’s tech stack and offerings - content led solutions including influencer marketing, short video format, exchange, DSP, BLS. Collate campaign data with account management team and prepare regular business reviews for enterprise and strategic clients Led a team of two members to build the brand strategy team and improve stakeholder management Achievements: Played key role in scaling business across SEA markets with brands like SKII, Unilever and cracking new business opportunities in India market with brands like Amazon and Japan with AmebaTV and APV. Got shortlisted for Unilever’s Global Culture Initiative with potential $500k business. Won ‘Rising Star’ award at InMobi Emmy’s.

Spearhead all content led campaigns across all properties of Asianet Digital from concept inception to complete delivery of the campaign. Also supported participation in other strategic initiatives for the Asianet Group.Led the application and shortlisting process and secured $300k funding from Google under its Google News initiative.Partner with agencies and influencers to create branded content: worked with top chefs, celebrities, and lifestyle influencers for brands such as Bosch, Gold Winner, Bhima Jewelers and delivered successful influencer marketing campaigns (https://www.asianetnews.com/video/life/celebrate-this-onam-with-bosch-truemixx-mixer-grinder-px1ftc, https://www.asianetnews.com/video/onam-chat-celebrity-videos/interview-with-roshan-mathew-qfobrr)Conceptualized and executed innovative formats on Asianetnews.com platforms like virtual reality, AR, 360-degree photos and videos, HTML ad banners. Made asianetnews.com the first digital news platform to integrate a virtual showroom for a brand as a part of an integrated marketing campaign (https://www.asianetnews.com/gold-jewellery)Create a complete marketing campaign for branded initiatives including PR strategy, B2B communication and social media announcements to get maximum tractionPrepare detailed P&L for each account with the account manager before a campaign is executed and work on increasing the profit margins of each individual accountRepresent Asianetnews.com at agency and brand meetings, conferences, industry eventsCollaborate closely with cross-functional teams to execute the business & service marketing strategyAnalyse data for Asianet platform to understand user affinity and content consumption and use it to conceptualise intellectual properties (https://www.asianetnews.com/my-home-care/)

Responsible for successful native ad campaigns and ensuring the seamless execution of branding projects including management of operational processesPlan campaigns, develop proposals for the client, workout ROI for each campaign factoring in all the costs and get the client to closeDig into the possibilities for sponsorship of different products, widgets and get clients on-boarded for the same Writing the creative content or coordinating with the design team to get the same ready: infographic, GIF, video, listicle, article, photo featureWorking on content calendar for every month to help clients identify potential events for their branding campaigns, ensure client retention and get repeat RO from clientDesigning SOP for all native sales related processed and streamlining the operations to reduce TAT

Understand client requirements and design the media (video, listicles, articles etc), get approval from client and execute the campaignCreated a bloggers community across all regional languages to promote ebooks: onboarded bloggers and writers from different genres, managed the community and contributed as a writer for Hindi and English language. Managed campaigns on Quora for ebooks independently.Planning and executing social media campaigns for eBooks product for branding and new customer acquisitionPlanning and designing in-app ad banners, planning and executing notification campaigns for all customer segments including working on notification messages and content shown. Working on customer segmentation for bases for push notificationMaintaining app store hygiene for eBooks, selecting and deploying collection of books for promotionWorking on cost breakup for each promotion campaign and analysis of cost elements and following up on campaign performance to share the same with client

 Write press note drafts, frame content for brochures and publicity material as per requirements of clients and using SEO keywords Work on social media marketing plans and content development projects for different clients Develop content for websites of clients while applying SEO techniques Work on campaigns to complete client deliverable targets Translate policy documents and marketing material for multinational companies and government departments

 Analysis of production parameters and maintaining MIS Costing of core products and new products Reporting on actuals, preparing forecasts and variance analysis based on operational and financial parameters. Expense management – releasing weekly and monthly budget, forecasting requirements and analysis of variances in expenses. Tracking projects, preparing benefit trackers and reporting about progress. Imparting training on core financial topics Stock Valuation and Stock Audit

 Interacting with customers and query management. Preparing and delivering presentations for Corporate Clients Working with Marketing Head on all promotional campaigns. Planning and management of promotional and other company events.