--Supervised and established the complete vertical of fashion accessories with a catalog of over 2000 products.--Negotiating and onboarding over 60 buyers and sellers from across India.--Build affiliate marketing network for the category and coordinate day-to-day aspects of program management and engage in regular communication with affiliates.--Product Development - Planning promotions to increase sales and engagement.--Managing product selection, pricing, and replenishment.--Achieving and ensuring targets of the category management team.

--Conceptualised and launched a fashion jewelry brand online, from branding and design to communication.--Managed content marketing, paid marketing, email marketing and social media promotions.--Vendor management across India & China, constructed & curated product lines with pricing.

Provide Content & Manage Social Media Platforms and provide and overall tone for the brand socially.Lead a team of designers to fulfil various marketing campaign objectivesPlan and execute blog posts for websites and write other relevant content for marketing and PR.Conceptualizing strategies to drive online traffic to the company websiteProvide tone and language for onsite promotions and member interactionsDesign & Imagery to optimize user engagement and user experienceAdvertising and PRDevising promotions and campaigns to increase Member EngagementHandling Email marketing campaigns.Core member of the team that launched 9rasa.com in terms of visual language, web design, branding etc.

Worked on a 3 month project entailing - forecast and trend research -develop and design prints on different fabrics for a collection. -design and develop collaterals like invites, collection notes, media kits, labels etc.

Worked on independent projects like:1. Karwar Ornaments Branding2. MphRx Branding (not implemented)3. Surita Tandon Solo Art Show at DLF Emporio4. Imperial Dreams Exhibit at Alliance FrancaiseEach of my Projects involved both Copy Writing and Art.

Joined RSA India as Secretary to the Board.1. RSA Lecture Series2. Tetrapack Recycle board project3. University of the Arts London internship and scholarship program

Joined the company as PR manager and in 6 months time went on to be a Project Manager andDesign Consultant.-Conceptualized and developed two trend books for Rosebys London, as a marketing tool, this project involved research, copy and design.-Conceptualized and developed a standalone interior and lifestyle magazine called Enhance. Was an Editorial coordinator and Assistant Editor for the same.-Complete design collaterals for the launch of Fashion Brand “Bollywood Crossovers”.-Posters, Event Layout and Press information for “Shilpa Srilanka” which was a India- Srilanka craft initiative at Dilli Haat.-Complete Concept, Design, Copy and Branding for the event “Cloud Cuckoo Farm”, a children's carnival.