Digital marketing efforts focused on enhancing online visibility and driving customer engagement. My expertise includes optimizing SEO and SEM strategies, crafting compelling SEO-friendly content, and executing targeted email campaigns that improve conversion rates. Develop and manage social media marketing strategies to build brand awareness and connect with our audience. With a strong focus on data-driven marketing, I utilize Google Analytics to refine campaigns, measure success, and ensure our marketing strategies are aligned with business objectives.

Led strategic website updates and enhancements, focusing on content management to drive engagement and improve user experience. Managed the sales funnel, consistently delivering detailed weekly and monthly reports to track progress and optimize performance. Created and executed customer success stories, incorporating SEO-focused content and visuals to highlight key achievements. Additionally, I developed and managed comprehensive email, web, and social media campaigns for effective customer outreach.

At Shama Yoga, I played a pivotal role in driving the brand’s digital presence and growth. I created content to effectively promote the company’s products, messaging, and brand image. My responsibilities included email campaigns, maintaining the company website and implementing SEO strategies to ensure top rankings on Google search results. Additionally, I spearheaded strategic growth planning, marketing, advertising, staffing, and customer retention programs. I built and managed the company’s social media presence and advertising campaigns, as well as executed face-to-face marketing initiatives. By generating sales leads through various digital marketing platforms, I significantly contributed to the company’s revenue growth. I also measured and reported on website performance, assessing ROI and KPIs to align with business goals.

In my role, I handled key HR responsibilities, including staff-related administrative matters and collaborating with the HR team throughout the recruitment and orientation process. I developed and implemented HR policies and procedures to ensure smooth operations and compliance. Additionally, I worked closely with a diverse group of coworkers to achieve organizational goals and address issues related to company services and event coordination.