Shivani Khera

Shivani Khera Email and Phone Number

Marketing and Business Development Team Lead @ Prism Engineering
Langley, BC, CA
Shivani Khera's Location
Langley, British Columbia, Canada, Canada
Shivani Khera's Contact Details

Shivani Khera personal email

n/a
About Shivani Khera

A growth marketer with exceptional networking, communications, management, and data analysis skills. I have global experience with special focus on North America, Europe and Asia markets. I am adept at crafting data-driven strategies that lift key performance metrics. I have undertaken several important assignments where I have scaled businesses from $0 to $100M+Here's a snapshot of what I bring to the table:• I am a multi-skilled, full-stack marketer with hands-on experience in inbound leads and demand generation. Some of my campaigns saw a 40% increase in inbound leads over a span of 6 months. • I have 5+ years of experience with high-tech B2B SaaS companies where I utilized multiple growth channels like influencer marketing, social media marketing, advertising, paid ads, account-based marketing, behavior-based email marketing, etc.• My B2B sales enablement tactics produced 60% QoQ revenue growth. Some campaigns showed a 20% increase in customer engagement over 6 months. • With customer segmentation, and intent-based marketing I was able to generate 150% YoY sales.• I have been instrumental in developing and executing go-to-market strategies for different accounts. In the last year alone, I and my team worked on 2 multi-million-dollar accounts where we were able to show a 4:1 return on marketing investment.My key achievements include introducing digital marketing in a traditional company operating in a niche segment. I was instrumental in redefining a company's marketing function from a support role to helping the sales team fill their pipeline. I keep updating my skillset by reading relevant content and taking on certification courses from time to time. I am a quick learner and have the ability and willingness to take on new challenges.

Shivani Khera's Current Company Details
Prism Engineering

Prism Engineering

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Marketing and Business Development Team Lead
Langley, BC, CA
Employees:
71
Shivani Khera Work Experience Details
  • Prism Engineering
    Marketing And Business Development Team Lead
    Prism Engineering
    Langley, Bc, Ca
  • Watts Water Technologies
    Marketing Campaign Manager
    Watts Water Technologies Feb 2023 - Present
    Canada
    • Developing and managing execution of integrated marketing campaign plans (B2B and B2C) thatsupport assigned business unit’s objectives and drive awareness and growth• Managing all phases of integrated marketing campaigns including campaign strategy planningand scheduling, budget planning and tracking of expense, creative and production timelines,consolidating and reporting marketing campaign performance metrics/effectiveness, and drivingimprovements• Project managing execution of marketing deliverables for new product launches ensuring on-timedelivery and identifying and communicating potential issues/risks to cross functional team ofproduct managers, sales managers, internal creative services, and external agencies• Managing the creation and execution of digital/automated lead nurturing campaigns paths thatinclude lead scoring, list segmentation, testing, and analytics• Managing the strategy of trade shows/events and memberships related to their assigned businessunit and overseeing execution to include pre and post-event promotions, coordination of editorialmeetings, and lead follow up
  • Adani Group
    Manager - Program, Marketing And Ux
    Adani Group Sep 2021 - Dec 2022
    Adani Group is one of the largest business houses with an m-Cap of $2 bn. I was leading the development and implementation of digital marketing strategies, and creating go-to-market plans for its multi-million dollar verticals.
  • Myoutcomes For Mental Well Being Inc.
    Product Marketing Manager
    Myoutcomes For Mental Well Being Inc. Jan 2020 - Sep 2021
    MyOutcomes has been dedicated to developing innovations in applied behavioral sciences. I was responsible for promoting its B2B SaaS platform to its target audience by performing market segmentation, targeting, positioning, and focused messaging for different product lines.
  • Avitech Nutrition
    Marketing Manager And Digital Media Specialist
    Avitech Nutrition Jul 2019 - Sep 2021
    Avitech Nutrition is a leading producer of quality premixes and feed additives for the animal feed sector. It is a part of group that operates in the fields of Vaccine production, SPF egg production, Poultry genetics, Food, Biotechnology and Animal Nutrition.I managed the overall marketing & communications strategy and led the digital transformation of the company. Through various digital and social media marketing initiatives, I enhanced Avitech’s share of voice (SoV), increasing inbound leads by 20%.
  • Meehappy Wellness Llp
    Partner And Marketing Manager
    Meehappy Wellness Llp Jan 2016 - Mar 2020
    MeeHappy Wellness focused on delivering highly effective Employee Wellness Programs to create happier, healthier organizations. Being a part of the start-up, I was engaged in every stage, from conceptualizing the product to taking it to market. As part of marketing, my main job was to raise awareness and generate inbound leads through various online and offline marketing initiatives.
  • Avitech Nutrition Pvt Ltd
    Marketing Consultant
    Avitech Nutrition Pvt Ltd May 2014 - Jan 2018
    Avitech Nutrition is a leading producer of quality premixes and feed additives for the animal feed sector. It is a part of group that operates in the fields of Vaccine production, SPF egg production, Poultry genetics, Food, Biotechnology and Animal Nutrition.I consulted the company on the overall marketing strategy. Also helped create marketing plans for their new ventures and advising the company on go-to-market strategies.
  • Myoutcomes
    Marketing Manager
    Myoutcomes May 2013 - Jan 2016
    MyOutcomes has been dedicated to developing innovations in applied behavioral sciences.I was responsible for raising brand awareness and generating inbound leads by taking complete ownership of digital and social media marketing. I also contributed towards product development by sharing research on the market and the competition.

Shivani Khera Skills

Crm Market Research Marketing Marketing Strategy Competitive Analysis Sales Strategy Team Management Management Brand Management Seo Social Media Marketing Advertising Project Planning Market Planning Leadership Business Planning B2b Online Marketing Marketing Communications Marketing Management Analysis Business Development Lead Generation Business Strategy Entrepreneurship Product Marketing Blogging Public Relations Online Advertising Digital Marketing Direct Marketing Email Marketing E Commerce Strategic Partnerships Sem Brand Development Marketing Research

Shivani Khera Education Details

Frequently Asked Questions about Shivani Khera

What company does Shivani Khera work for?

Shivani Khera works for Prism Engineering

What is Shivani Khera's role at the current company?

Shivani Khera's current role is Marketing and Business Development Team Lead.

What is Shivani Khera's email address?

Shivani Khera's email address is sh****@****o.co.uk

What schools did Shivani Khera attend?

Shivani Khera attended University Of West London, Indira Gandhi National Open University, Hindu College, University Of Delhi.

What skills is Shivani Khera known for?

Shivani Khera has skills like Crm, Market Research, Marketing, Marketing Strategy, Competitive Analysis, Sales, Strategy, Team Management, Management, Brand Management, Seo, Social Media Marketing.

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