Shivani Zala Email & Phone Number

• In addition to the duties from the previous role, I was more hands-on with leading additional clients, handling bigger budgets, and dealing with more challenging situations. I was also responsible for training new team.
• Began to take ownership of larger clients and drive strategy for more complex strategies
• Client monthly budget spend ranged from $25k to $1m across ad platforms including Google Ads (Search, Shopping, YouTube, Display, Discovery), Facebook, Microsoft Bing Ads, TikTok, NextDoor
• Developed reports and KPI dashboards using Google Data Studio or Google Sheets to provide clients with detailed campaign and channel performance
• Met on a weekly basis with key stakeholders including management teams, CEOs, and business owners to provide reporting insights and updates on campaign strategy and performance
• Fully owned and presented business reports to key stakeholders with insightful analyses and recommendations to strategize and plan for upcoming quarters and calendar year to achieve overall business goals

Toronto, Ontario, Canada

• Worked as part of a team on various performance marketing projects across multiple objectives, including ecommerce, customer acquisition, lead generation, and app install
• Supported senior team members on account work and client services through various production tasks
• Portfolio included client monthly budget ranging from $25k to $650k
• Executed, managed, optimized client campaigns through various ad platforms including Google (Search, Shopping, YouTube, Display, Discovery), Facebook, Microsoft Bing, TikTok, NextDoor, LinkedIn
• Reviewed account performance to ensure successful delivery of client objectives and delivered results through campaign optimizations
• Provided clients with actionable insights and recommendations and build relationships based off of clear and strong communication

Ontario, Canada

• Oversaw brand management and strategy development with global brand guidelines, standards, and creative execution catered to the local Canadian audience
• Collaborated with senior leaders cross-functionally to build and oversee deployment of customer-focused brand campaigns across various marketing initiatives
• Developed and deployed digital marketing campaigns across various channels such as email, social media, and search ads to drive product growth and yield commercial revenue
• Managed external agency partners, contractors, and freelancers to develop captivating creative materials
• Captured the brand look, voice, and feel through strong verbal, written, and visual communication
• Strategized and activated global sponsorship opportunities with national partners such as Rugby Canada, Maple Leaf Sports Entertainment and more

Bonn Area, Germany

• Supported the deployment of global and regional campaigns, including EuroCup, DHL’s Got Heart and many more, by contributing creative ideas and developing content
• Worked with external agencies as the project manager to strategize, develop and launch global and regional campaigns such as Customer Service Week and the European CEO’s yearly wrap-up video
• Supported various departments, senior managers and the GMB in their global and regional communications by advising them on key messages and drafting announcements
• Worked with internal and external stakeholders of all levels on a daily basis
• Assisted the global digital marketing team in developing and deploying social media campaigns such as MyBudapester x Aviation Tag, 50 Years of DHL, International Women’s Day and more
• Managed internal social media channels on Facebook and Instagram for EuroCup

Ottawa, Canada Area

• Led a team of sales people and specialists in the promotion and execution of the Youth to Business Series which connects AIESEC to external partners
• Strategized with national team on the direction of national partnerships
• Worked on initiatives to strengthen the external representation of the AIESEC brand in the Canadian business market
• Supported the engagement of over 10,000 alumni through a refreshed communications strategy and through engagement with our conference cycle leading to over $55,000 of attributable funds raised
• Oversaw the creation and promotion of the Youth to Business Survey 2019 which garnered nearly 600 responses nationwide

Ottawa, Canada Area

• Managed an Executive Board of 5 Vice-Presidents and a local chapter of 35 members
• Supervised and contributed to operations in: business development, talent acquisition, B2C marketing and client servicing, and finances
• Increased lead generation through Facebook ad campaigns by 40% from previous year
• Implemented tracking on Salesforce to optimize processes and decrease loss of information
• Decreased process time from attraction stage to payment from 14 days to 8 days by implementing strong customer engagement strategies
• Reported to a Board of Advisors composed of 5 business professionals to gain insight on operation optimization

Ottawa, Canada Area

Ottawa, Canada Area

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

• At the Public Health Agency of Canada, I was worked as a Project Officer on the Government of Canada Workplace Charitable Campaign (GCWCC). This is a charitable giving option developed exclusively for federal public.
• Developed the 2017 Government Charitable Campaign alongside 3 project officers
• Successfully generated $150,000 through campaign events and donors
• Developed a strong campaign brand through designing digital and physical promotional materials
• Managed our internal sales program through excellent use of financial tracking and inventory management
• Conducted internal employee surveys in order to obtain information on potential donors

Ottawa, Canada Area

• I was a representative of the University of Ottawa and served as a liaison between the University, its alumni, students, and friends. My primary task as the Student Fundraiser was to ask for contribution by informing.
• Maximizing the number and size of monetary donations from alumni and friends to the University of Ottawa
• Updating alumni's biographical records
• Responding effectively to inquiries and provide proficient service

Honours Bachelor Of Commerce (B.Com.), Marketing

Competed in: Michel Cloutier Marketing Competition 2019 - Awarded Second Place Competed in: Jeux De Commerce Central - International.

French Language - Explore Program, French Language

Five week French-Language program to learn french. Participated in classroom activities, workshops and sociocultural activities all in.